{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Analytics Trainings: 2016 So Far |Digital.gov",
    "description": "Analytics Trainings: 2016 So Far",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/07/14/analytics-trainings-2016-so-far/index.json","item" : [
    {"title" :"Analytics Trainings: 2016 So Far","summary" : "In 2016, the Digital Analytics Program (DAP) team has ramped up our training schedule. We appreciate all the DAP users that have attended our trainings and we’re happy to provide the material. We’ve had many users ask about video of our sessions, so we wanted to provide you with some of our recorded trainings from","date" : "2016-07-14T10:00:44-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ilee" : "Immanuel Lee"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-07-14-analytics-trainings-2016-so-far.md",
      
      "filepath" :"news/2016/07/2016-07-14-analytics-trainings-2016-so-far.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/07/2016-07-14-analytics-trainings-2016-so-far.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/07/2016-07-14-analytics-trainings-2016-so-far.md","slug" : "analytics-trainings-2016-so-far","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/07/14/analytics-trainings-2016-so-far/","content" :"\u003cp\u003eIn 2016, the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/\"\u003eDigital Analytics Program\u003c/a\u003e (DAP) team has ramped up our training schedule. We appreciate all the DAP users that have attended our trainings and we’re happy to provide the material. We’ve had many users ask about video of our sessions, so we wanted to provide you with some of our recorded trainings from 2016 so far.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/11/600-x-414-Website-SEO-and-analytics-icons-Anatoliy-Babiy-iStock-Thinkstock-185517378.jpg\"\n    alt=\"Website SEO and analytics graphics\"/\u003e\u003cp\u003eAnatoliy Babiy, iStock, Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\n\u003cp\u003eBookmark this page, but don’t forget about it! Here are some things we’ve covered in 2016:\u003c/p\u003e\n\u003ch2 id=\"dap-learning-series-measuring-user-behavior\"\u003eDAP Learning Series: Measuring User Behavior\u003c/h2\u003e\n\u003cp\u003eFind out how users are engaging with your site using the reports that we cover in this webinar. You can view the classic overview in the behavior flow report, but we recommend some more useful reports. The custom funnel reports that show the percentage of users completing intended journeys or where they’re dropping off. The navigation summary shows which pages users are clicking to and from.\u003c/p\u003e\n\u003ch2 id=\"dap-learning-series-creating-measurable-campaigns\"\u003eDAP Learning Series: Creating Measurable Campaigns\u003c/h2\u003e\n\u003cp\u003eIf you’re a communication officer, marketer, content manager, or social media practitioner, you’ll want to take a look at this training. Using custom campaign URLs allows you to see the source from which users are being directed to your site. You can assess the success of your outreach with various pieces of content or in various channels. We cover the creation of campaign URLs, how they work, and how you can measure them in DAP.\u003c/p\u003e\n\u003ch2 id=\"dap-learning-series-analytics-events\"\u003eDAP Learning Series: Analytics Events\u003c/h2\u003e\n\u003cp\u003e“Events” can refer to a lot of things in analytics tools. Here, we cover how you can track actions that users might perform on your website. By default, DAP tracks downloaded files, mailto links, outbound links, and outbound downloads. We review all of them in this webinar, show you optional events you can turn on, and how to implement your own. We cover:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat are events?\u003c/li\u003e\n\u003cli\u003eThe three event dimensions\u003c/li\u003e\n\u003cli\u003eWhat DAP tracks by default\u003c/li\u003e\n\u003cli\u003eOptional DAP event features\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"dap-learning-series-custom-reports-demystified\"\u003eDAP Learning Series: Custom Reports Demystified\u003c/h2\u003e\n\u003cp\u003eThe standard reports in Google Analytics provide a view of data applicable to many users. However, each website serves different purposes, has different goals, and has specific reporting needs. Custom reporting allows you to conveniently access the data that you need. We’ll show you:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe types of reports that you can create\u003c/li\u003e\n\u003cli\u003eSpecial features that are only available in the custom reports\u003c/li\u003e\n\u003cli\u003eHow you can gather multiple reports in one place\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"dap-101-training\"\u003eDAP 101 Training\u003c/h2\u003e\n\u003cp\u003eOur 3-hour 101 training for DAP users. If you’re just getting started with DAP/Google Analytics, this is the training for you! We realize it might be tough to run through in one setting, so we’ve broken it down for you by topics.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntro\u003c/li\u003e\n\u003cli\u003eWhat is DAP\u003c/li\u003e\n\u003cli\u003eGA terms and concepts\u003c/li\u003e\n\u003cli\u003eMeasurements for goals of success for a site (using GA)\u003c/li\u003e\n\u003cli\u003eGA demo – basics to access\u003c/li\u003e\n\u003cli\u003eAudience overview reports\u003c/li\u003e\n\u003cli\u003eReal time reporting\u003c/li\u003e\n\u003cli\u003ePages Report\u003c/li\u003e\n\u003cli\u003eLanding page reports\u003c/li\u003e\n\u003cli\u003eHow are visitors finding your pages/site? (Acquisition metrics)\u003c/li\u003e\n\u003cli\u003e3 custom reports (Landing page report, Content drilldown report \u0026amp; Funnel report) – include part where talks about sampling\u003c/li\u003e\n\u003cli\u003eChoosing the right metrics in your reports\u003c/li\u003e\n\u003cli\u003eEmailing and exporting reports\u003c/li\u003e\n\u003cli\u003eWrap up\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you’re wondering how you can get access to DAP or have more questions, \u003ca href=\"mailto:dap@gsa.gov\"\u003esend DAP Support an email\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}