{
    "version" : "https://jsonfeed.org/version/1",
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    "title" : "How to Make Your Facebook Content ‘Pop’ with Images |Digital.gov",
    "description": "How to Make Your Facebook Content ‘Pop’ with Images",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/06/20/how-to-make-your-facebook-content-pop-with-images/index.json","item" : [
    {"title" :"How to Make Your Facebook Content ‘Pop’ with Images","summary" : "Facebook is a highly visual medium. Studies show that Facebook posts featuring photos are the most noticed, liked, and shared. Posts featuring an image stand out in the news feeds of people who like your page. While a great image can cut through the clutter, you don’t need to fill your feed. Think “representative” and high-quality","date" : "2016-06-20T03:02:38-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"aids-gov" : "AIDS.gov"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-06-20-how-to-make-your-facebook-content-pop-with-images.md",
      
      "filepath" :"news/2016/06/2016-06-20-how-to-make-your-facebook-content-pop-with-images.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/06/2016-06-20-how-to-make-your-facebook-content-pop-with-images.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/06/2016-06-20-how-to-make-your-facebook-content-pop-with-images.md","slug" : "how-to-make-your-facebook-content-pop-with-images","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/06/20/how-to-make-your-facebook-content-pop-with-images/","content" :"\u003cp\u003eFacebook is a highly visual medium. \u003ca href=\"http://www.socialmediaexaminer.com/photos-generate-engagement-research\"\u003eStudies\u003c/a\u003e show that \u003ca href=\"https://www.facebook.com/AIDS.gov/\"\u003eFacebook posts featuring photos\u003c/a\u003e are the most noticed, liked, and shared.\u003c/p\u003e\n\u003cp\u003ePosts featuring an image stand out in the news feeds of people who like your page. While a great image can cut through the clutter, you don’t need to fill your feed. Think “representative” and high-quality images. Showcase a few great pictures that give a sense of an event–an AIDS walk, for example–and share the photos that bring to life an aspect of your work or your agency’s services.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/06/540-x-405-AIDSgov-facebook-images.jpg\"\n    alt=\"Photo of AIDS.gov\u0026#39;s Facebook page photos.\"/\u003e\u003c/div\u003e\n\n\n\u003cblockquote\u003e\n\u003cp\u003e“\u003cem\u003eWe’ve found that \u003ca href=\"https://www.facebook.com/NASTAD/?fref=ts\"\u003eposting photos on Facebook\u003c/a\u003e is the best way to engage our audience. The bottom line is that images are easier to consume than text, especially when your content is competing with a million other things that might be in a user’s feed. The key is to share high-quality photos that your audience is interested in because not all photos are created equal\u003c/em\u003e.” – Meico Marquette Whitlock, Associate Director, Communications, National Association of State and Territorial AIDS Directors (NASTAD)\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eHere are 10 tips to make your Facebook page ‘POP’:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eWrite captions (in the status box) for your pictures so your page’s visitors will know what they are looking at.\u003c/li\u003e\n\u003cli\u003eTo respect people’s privacy you should always have their permission before tagging them or using their names in captions–especially if you are posting on behalf of an organization.\u003c/li\u003e\n\u003cli\u003eShare photos when your organization sponsors or participates in a special event.\u003c/li\u003e\n\u003cli\u003eShare new graphics from your HIV-prevention or care campaigns or from a nicely designed cover of a recent report you’ve produced.\u003c/li\u003e\n\u003cli\u003eTime your image-sharing to local, national, and international events and special days—\u003ca href=\"https://www.aids.gov/news-and-events/awareness-days/hiv-testing-day/\"\u003eNational HIV Testing Day\u003c/a\u003e (June 27), the \u003ca href=\"http://www.aids2016.org/\"\u003e21st International AIDS Conference\u003c/a\u003e July 18-22, 2016), and \u003ca href=\"https://www.aids.gov/news-and-events/awareness-days/world-aids-day/\"\u003eWorld AIDS Day\u003c/a\u003e (December 1).\u003c/li\u003e\n\u003cli\u003eUse Facebook’s photo-album feature to upload multiple photos into “Lookbook Photo Albums.” Use the albums to develop a “theme”—such as showcasing individual staff or volunteers, documenting a special annual event, or marking a special day.\u003c/li\u003e\n\u003cli\u003eKeep track of which posts get the most attention by looking at Facebook Insights in the top navigation bar of your page. \u003ca href=\"https://blog.kissmetrics.com/guide-to-facebook-insights/\"\u003eInsights\u003c/a\u003e  offers a lot of useful analytics about your visitors and their level of engagement with your content.\u003c/li\u003e\n\u003cli\u003eMake sure the title, body content, call to action, and any other text in your status update are clear and have no typos.\u003c/li\u003e\n\u003cli\u003eConsider image – creation tools like \u003ca href=\"https://www.canva.com/\"\u003eCanva\u003c/a\u003e and \u003ca href=\"http://www.blessthisstuff.com/stuff/technology/apps/over-app-add-beautiful-text-to-photos/\"\u003eOver\u003c/a\u003e, that can enhance your photos and graphics with text overlays and design elements.\u003c/li\u003e\n\u003cli\u003eTo make sure images display optimally on your page use this ‘\u003ca href=\"http://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic%23sm.00000bl8nhz9pacpzrufal1jfugrh\"\u003echeat sheet\u003c/a\u003e‘ to determine how to size them for Facebook (and other social media platforms).\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eRegularly grabbing the interest of people who like your page with high-quality, purposeful images means you are more likely to stand out in their minds as credible and worth their time. Clearly, making the effort to include images with your Facebook posts can have tremendous benefits for you and your page’s followers.\u003cem\u003eThis post was originally published on the \u003ca href=\"https://blog.aids.gov/\"\u003eAIDS.gov blog\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}