{
    "version" : "https://jsonfeed.org/version/1",
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    "title" : "Trends on Tuesday: What Kind of Apps Will Users Return To? |Digital.gov",
    "description": "Trends on Tuesday: What Kind of Apps Will Users Return To?",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/05/24/trends-on-tuesday-what-kind-of-apps-will-users-return-to/index.json","item" : [
    {"title" :"Trends on Tuesday: What Kind of Apps Will Users Return To?","summary" : "Flurry Analytics, a mobile application analytics company owned by Yahoo!, released a new report about app retention. Unless your app usage is around “gambling”—with cards (game apps), with your money (finance apps), with whether or not to bring an umbrella (weather apps), or with your health (fitness apps)—user retention and re-engagement is often a steep wall","date" : "2016-05-24T10:00:32-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "analytics" : "Analytics",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-05-24-trends-on-tuesday-what-kind-of-apps-will-users-return-to.md",
      
      "filepath" :"news/2016/05/2016-05-24-trends-on-tuesday-what-kind-of-apps-will-users-return-to.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/05/2016-05-24-trends-on-tuesday-what-kind-of-apps-will-users-return-to.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/05/2016-05-24-trends-on-tuesday-what-kind-of-apps-will-users-return-to.md","slug" : "trends-on-tuesday-what-kind-of-apps-will-users-return-to","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/05/24/trends-on-tuesday-what-kind-of-apps-will-users-return-to/","content" :"\u003cp\u003eFlurry Analytics, a mobile application analytics company owned by Yahoo!, released a \u003ca href=\"http://flurrymobile.tumblr.com/post/144245637325/appmatrix\"\u003enew report about app retention\u003c/a\u003e. Unless your app usage is around “gambling”—with cards (game apps), with your money (finance apps), with whether or not to bring an umbrella (weather apps), or with your health (fitness apps)—user retention and re-engagement is often a steep wall to climb. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/02/600-x-400-Woman-using-her-Mobile-Phone-Night-Light-Background-LDProd-iStock-Thinkstock-450947285.jpg\"\n    alt=\"Woman using her mobile phone, outside at night.\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003eThe research shows that top trends across Android and Apple apps are similar, but Android users appear to be a little more choosey when it comes to re-using an app: after 30 days, Android app retention clusters around 10%, compared to 14% for Apple.\u003c/p\u003e\n\u003cp\u003eJust to say that in more explicit, simple terms: Unless your app is game, finance, weather or health-related, only 10-14% of users will return to it within 30 days.\u003c/p\u003e\n\u003cp\u003eFlurry notes that one area where Android and Apple usage differs widely is sub-categories of games, where iOS has a stronger hold of more frequent usage, especially in action and family games.\u003c/p\u003e\n\u003cp\u003eRead more about \u003ca href=\"http://flurrymobile.tumblr.com/post/144245637325/appmatrix\"\u003eFlurry’s App Matrix in their blog post\u003c/a\u003e and learn more about \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/05/12/using-pirate-metrics-to-analyze-your-mobile-applications-audience/\"\u003eusing “Pirate Metrics” to analyze and grow your mobile application’s audience\u003c/a\u003e from a recent DigitalGov workshop.\u003c/p\u003e\n"}
  ]
}