{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Facebook and Google Products Dominate App Usage |Digital.gov",
    "description": "Trends on Tuesday: Facebook and Google Products Dominate App Usage",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/03/01/trends-on-tuesday-facebook-and-google-products-dominate-app-usage/index.json","item" : [
    {"title" :"Trends on Tuesday: Facebook and Google Products Dominate App Usage","summary" : "Comscore released new data this month about trends in the smartphone space. The data showed that the Android platform grew in market percentage (when combining all Android manufacturers).","date" : "2016-03-01T10:00:13-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-03-01-trends-on-tuesday-facebook-and-google-products-dominate-app-usage.md",
      
      "filepath" :"news/2016/03/2016-03-01-trends-on-tuesday-facebook-and-google-products-dominate-app-usage.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/03/2016-03-01-trends-on-tuesday-facebook-and-google-products-dominate-app-usage.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/03/2016-03-01-trends-on-tuesday-facebook-and-google-products-dominate-app-usage.md","slug" : "trends-on-tuesday-facebook-and-google-products-dominate-app-usage","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/03/01/trends-on-tuesday-facebook-and-google-products-dominate-app-usage/","content" :"\u003cp\u003eComscore released new data this month about trends in the smartphone space. The data showed that the \u003ca href=\"http://www.comscore.com/Insights/Market-Rankings/comScore-Reports-December-2015-US-Smartphone-Subscriber-Market-Share\"\u003eAndroid platform grew in market percentage\u003c/a\u003e (when combining all Android manufacturers).\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/02/600-x-400-Greeting-Google-Android-Mascot-JasminSeidel-iStock-Editorial-Thinkstock-458725611.jpg\"\n    alt=\"The Android green robot mascot waves hello.\"/\u003e\u003cp\u003eJasminSeidel/iStock Editorial/Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\n\u003cp\u003eAndroid overall grew 1% from September to December at the cost of Apple and Blackberry, which dropped 0.7% and 0.3%, respectively, in smartphone market share.\u003c/p\u003e\n\u003cp\u003eComscore’s data on the most popular mobile applications showed Facebook and Google properties continue to dominate usage, with the top seven spots owned by the two corporation’s app properties. Facebook holds the top two spaces with Facebook and Messenger.\u003c/p\u003e\n\u003cp\u003eThe top categories of apps that are most popular can be broken down into three buckets:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eSocial media/Messaging (Facebook, Twitter, Gmail, Instagram)\u003c/li\u003e\n\u003cli\u003eStreaming media (Pandora, Google Play, Apple Music)\u003c/li\u003e\n\u003cli\u003eUtility apps (Google Drive, Gmail, Google Maps)\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe range of penetration for the top 15 apps varies widely, from Facebook’s highest app penetration of 76.8%, to the lowest penetration (of the top 15 apps), Twitter, holding 24.5%.\u003c/p\u003e\n\u003cp\u003eJust to reiterate that: the 15th \u003cstrong\u003emost popular\u003c/strong\u003e application in the United States only has a 24.5% penetration.\u003c/p\u003e\n\u003cp\u003eGovernment agencies should consider this when debating a responsive Web vs app strategy, and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\"\u003efollow DigitalGov for more mobile trends and information\u003c/a\u003e—as well as join the new \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\"\u003eMobileGov Community of Practice Listserv\u003c/a\u003e, which had a very lively debate this past week over native app vs. responsive Web strategy.\u003c/p\u003e\n"}
  ]
}