{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Robot Messaging Goes Mainstream |Digital.gov",
    "description": "Trends on Tuesday: Robot Messaging Goes Mainstream",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/16/trends-on-tuesday-robot-messaging-goes-mainstream/index.json","item" : [
    {"title" :"Trends on Tuesday: Robot Messaging Goes Mainstream","summary" : "John Connor can’t save you. Robots are here to take over the world. Two interesting new consumer mobile and digital content experiences were launched in the past week, signaling some of the first mainstream brands embracing this new paradigm of interactive, bot-driven content experiences: Quartz’s News App and The New York Times Election Slack Bot. Both","date" : "2016-02-16T10:00:10-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-02-16-trends-on-tuesday-robot-messaging-goes-mainstream.md",
      
      "filepath" :"news/2016/02/2016-02-16-trends-on-tuesday-robot-messaging-goes-mainstream.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/02/2016-02-16-trends-on-tuesday-robot-messaging-goes-mainstream.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/02/2016-02-16-trends-on-tuesday-robot-messaging-goes-mainstream.md","slug" : "trends-on-tuesday-robot-messaging-goes-mainstream","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/16/trends-on-tuesday-robot-messaging-goes-mainstream/","content" :"\u003cp\u003eJohn Connor can’t save you. Robots are here to take over the world. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/02/600-x-400-Adult-pretty-cyborg-robot-woman-stylish-portrait-Skin-texture-saved-tolokonov-iStock-Thinkstock-492534457.jpg\"\n    alt=\"A beautiful female cyborg with the face, still connected to the head by cables, held in one of her hands.\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003eTwo interesting new consumer mobile and digital content experiences were launched in the past week, signaling some of the first mainstream brands embracing this new paradigm of interactive, bot-driven content experiences: \u003ca href=\"http://qz.com/613700/its-here-quartzs-first-news-app-for-iphone/\"\u003eQuartz’s News App\u003c/a\u003e and \u003ca href=\"http://www.niemanlab.org/2016/02/the-new-york-times-launches-a-slack-2016-election-bot-that-accepts-questions-from-readers/\"\u003eThe New York Times Election Slack Bot\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eBoth leverage different scripted technology but signal that large consumer-facing brands are using messaging technology as an experience and interface for interacting and sending and receiving information smartly. Messaging as an app-like experience is \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/01/12/trends-on-tuesday-10-mobile-government-and-tech-trends-for-2016/\"\u003eone of the trends I pointed out coming in 2016, and it came fast\u003c/a\u003e. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/02/600-x-400-Smartphone-in-a-hand-with-interesting-graphic-Gearstd-iStock-Thinkstock-465494036.jpg\"\n    alt=\"Smartphone in a hand with sms text message icons\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003e“The Gray Lady’s” \u003ca href=\"http://www.nytimes.com/interactive/2016/us/politics/election-bot.html\"\u003eElection Slack Bot\u003c/a\u003e acts as an interactive interface to the newsroom and collects and sends questions to the newsroom through \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/30/picking-up-the-slack-for-team-communication/\"\u003eSlack\u003c/a\u003e, the chat/communication tool.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://qz.com/613700/its-here-quartzs-first-news-app-for-iphone/\"\u003eQuartz’s app\u003c/a\u003e is a mobile application in the traditional sense that you \u003ca href=\"http://qz.com/613700/its-here-quartzs-first-news-app-for-iphone/\"\u003edownload it from iTunes\u003c/a\u003e and install it, but the content experience is much closer to SMS messaging than a flat news website. There’s a clear a give-and-take of information with the user, providing nuggets and teases of articles—even haikus of the daily stock market action—then the user can ask questions for more information.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/02/600-x-513-Screen-capture-of-2-screens-from-the-Quartz-iPhone-News-App.jpg\"\n    alt=\"Screen capture of 2 screens from the Quartz iPhone News App\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eBoth of these offer very interesting views of the future of digital content and how publishers and audiences will interact with it. It’s a world closer to the movie \u003ca href=\"http://www.imdb.com/title/tt1798709/\"\u003eHer\u003c/a\u003e, in which an FAQ might respond to your questions personally, rather than just being a flat text document.\u003c/p\u003e\n\u003cp\u003eHow can your government agency prepare for more interactive, give-and-take user experiences beyond published Web pages and apps?\u003c/p\u003e\n\u003cp\u003eI, for one, welcome our new robot overlords and content experiences.\u003c/p\u003e\n"}
  ]
}