{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "What is Content? |Digital.gov",
    "description": "What is Content?",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/10/what-is-content/index.json","item" : [
    {"title" :"What is Content?","summary" : "In this age of content marketing that has led publications to call certain ads “paid content,” those of us in government need to broaden our ideas about what “content” is. Many of us get it, but some agencies may also be missing opportunities because they don’t even grasp that content is a broad and fluid","date" : "2016-02-10T04:06:01-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tyrus-manuel" : "Tyrus Manuel","andreanocesigritz" : "Andrea Sigritz"},"topics" : {
        
            "content-strategy" : "Content strategy"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-02-10-what-is-content.md",
      
      "filepath" :"news/2016/02/2016-02-10-what-is-content.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/02/2016-02-10-what-is-content.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/02/2016-02-10-what-is-content.md","slug" : "what-is-content","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/10/what-is-content/","content" :"\u003cp\u003eIn this age of content marketing that has led publications to call certain ads “paid content,” those of us in government need to broaden our ideas about what “content” is. Many of us get it, but some agencies may also be missing opportunities because they don’t even grasp that content is a broad and fluid thing.\u003c/p\u003e\n\u003cp\u003eEverything is content, not just words on a website. The federal agencies we commonly highlight fully get that and understand that a variety of content can achieve a goal. It can be:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA 400-page whitepaper\u003c/li\u003e\n\u003cli\u003eA two minute video\u003c/li\u003e\n\u003cli\u003eA 30 sec vine\u003c/li\u003e\n\u003cli\u003eAn interactive quiz\u003c/li\u003e\n\u003cli\u003eA blog post\u003c/li\u003e\n\u003cli\u003eAn hour documentary\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAll of it is content and all of it is—or can be—effective at communicating, depending on how it is deployed and what the audience is. The true value of content is how people will engage with it.\u003c/p\u003e\n\u003cp\u003eThis month, on DigitalGov, we’re going to take a look at the power of our federal content, specifically:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/04/does-content-syndication-work/\"\u003ecase study in content syndication success\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eHow \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/08/the-content-corner-location-aware-content/\"\u003eFEMA and others are providing location-aware content\u003c/a\u003e to deliver the content users need where they need it\u003c/li\u003e\n\u003cli\u003eHow agencies can update their audiences with embeddable collections of real-time, evidence-based content\u003c/li\u003e\n\u003cli\u003eHow the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/12/putting-your-main-message-first/\"\u003eUSCIS is tackling the problem of information disorganization\u003c/a\u003e, which can lead your audience to seek out unofficial or misleading information.\u003c/li\u003e\n\u003cli\u003eA look at \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/16/trends-on-tuesday-robot-messaging-goes-mainstream/\"\u003ebot-driven content experiences\u003c/a\u003e and how agencies can look at more interactive user experiences beyond Web pages and apps.\u003c/li\u003e\n\u003c/ul\u003e\n"}
  ]
}