{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "4 Tips for Analyzing Mobile Traffic with DAP |Digital.gov",
    "description": "4 Tips for Analyzing Mobile Traffic with DAP",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/05/4-tips-for-analyzing-mobile-traffic-with-dap/index.json","item" : [
    {"title" :"4 Tips for Analyzing Mobile Traffic with DAP","summary" : "It’s not a secret that mobile Internet viewership is booming, but according to a ComScore report released last June, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, Gartner reported PC shipments fell 7.7% while IDC Research reported a 10.8% decline. The switch to","date" : "2016-02-05T10:00:17-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ilee" : "Immanuel Lee"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-02-05-4-tips-for-analyzing-mobile-traffic-with-dap.md",
      
      "filepath" :"news/2016/02/2016-02-05-4-tips-for-analyzing-mobile-traffic-with-dap.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/02/2016-02-05-4-tips-for-analyzing-mobile-traffic-with-dap.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/02/2016-02-05-4-tips-for-analyzing-mobile-traffic-with-dap.md","slug" : "4-tips-for-analyzing-mobile-traffic-with-dap","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/05/4-tips-for-analyzing-mobile-traffic-with-dap/","content" :"\u003cp\u003eIt’s not a secret that mobile Internet viewership is booming, but according to a \u003ca href=\"http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-Global-Mobile-Report\"\u003eComScore report released last June\u003c/a\u003e, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, \u003ca href=\"http://www.gartner.com/newsroom/id/3146617\"\u003eGartner reported PC shipments fell 7.7%\u003c/a\u003e while \u003ca href=\"http://www.idc.com/getdoc.jsp?containerId=prUS25955515\"\u003eIDC Research reported a 10.8% decline\u003c/a\u003e. The \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/11/24/trends-on-tuesday-what-mobile-devices-do-people-use-to-access-federal-sites/\"\u003eswitch to mobile\u003c/a\u003e will continue, and for government websites, \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/21/gov-analytics-breakdown-2-mobile-is-bigger-than-ever/\"\u003ethe trend is no different\u003c/a\u003e. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-425-Four-Pushpins-Photodisc-Photodisc-Thinkstock-BU010703.jpg\"\n    alt=\"Four Pushpins\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003eFor this reason, it’s important to optimize your mobile experience. You can use data from the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/\"\u003eDigital Analytics Program\u003c/a\u003e (DAP) to gain insight on your mobile traffic. Do you know the mobile characteristics of your users? Here are four useful tips and reports to analyze your users’ mobile experience:\u003c/p\u003e\n\u003ch2 id=\"1-apply-a-mobile-segment\"\u003e1. Apply a mobile segment\u003c/h2\u003e\n\u003cp\u003eWhether you’re looking at an Acquisition or a Behavior analytics report, you can see where your mobile users are coming from and how they’re engaging with your website.\u003c/p\u003e\n\u003cp\u003eTo segment the data specifically for mobile users, click on “+ Add Segment.”\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-85-DAP-Analyzing-Mobile-Traffic-Add-Segment.jpg\"\n    alt=\"Add a segment.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eIn the search bar, type in “mobile.”\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-113-DAP-Analyzing-Mobile-Traffic-Add-Segment-type-Mobile.jpg\"\n    alt=\"The word \u0026#39;mobile\u0026#39; is in the search box, and 2 segments with that word are displayed; Mobile and Tablet Traffic, and Mobile Traffic.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eSelect the segment that you want to add and click on the blue Apply button of that window pane. After applying, you can navigate all of the standard reports focusing specifically on mobile users.\u003c/p\u003e\n\u003ch2 id=\"2-mobile-audience-overview-report\"\u003e2. Mobile Audience Overview report\u003c/h2\u003e\n\u003cp\u003eThis standard report segments the audience by device category: desktop, mobile, and tablet. It shows you how the share of mobile users are changing with the number of sessions, the percent of new sessions and new users. You can access this report from the left navigation by clicking “Audience” then “Mobile” then “Overview.” You can compare data to a previous date range to see how your mobile metrics are changing.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-385-DAP-Analyzing-Mobile-Traffic-desktop-mobile-tablet.jpg\"\n    alt=\"Device topics: desktop, mobile, and tablet.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eWhat’s the bounce rate for your mobile users? If it’s high, look into possible causes for that. \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/01/finding-the-best-mobile-moment-is-the-first-stepping-stone-to-anytime-anywhere-government/\"\u003eIs it a good mobile moment?\u003c/a\u003e Is your website \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/23/is-your-site-mobile-friendly/\"\u003emobile-friendly\u003c/a\u003e? The Pages/Session and the Avg. Session Duration metrics indicate how engaged your mobile users are.\u003c/p\u003e\n\u003ch2 id=\"3-mobile-performance-analysis-report\"\u003e3. Mobile Performance Analysis report\u003c/h2\u003e\n\u003cp\u003eIn the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/06/need-actionable-analytics-reports-heres-help/\"\u003eDAP Reporting Solutions Catalog\u003c/a\u003e, there’s the \u003ca href=\"https://www.google.com/analytics/web/importing?utm_source=\u0026amp;utm_medium=\u0026amp;utm_term=\u0026amp;utm_content=\u0026amp;utm_campaign=#importing/a47271808w78480411p81147915/%3F_.objectId%3DuD1DEMTQRwOEV24Bigf4cQ%26_.selectedProfile%3D/\"\u003eMobile Performance Analysis report\u003c/a\u003e. It’s a custom report that provides a lot of great insight in one report, using three tabs:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMobile Device Performance\u003c/li\u003e\n\u003cli\u003eSearch Performance\u003c/li\u003e\n\u003cli\u003ePage Performance\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-275-DAP-Analyzing-Mobile-Traffic-Mobile-Device_Search-and-Page-Performance.jpg\"\n    alt=\"Mobile Device, Search, and Page Performance tabs.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eEach tab has three levels of dimension drill downs. For example, in the Mobile Device Performance tab you can click on the Operating System to see Mobile Device Info. From there, you can click on Mobile Device Info to see Landing Page data.\u003c/p\u003e\n\u003cp\u003eThe Search Performance tab contains data on keyword performance in relation to user engagement. The Page Performance tab covers the effectiveness of landing pages, traffic sources and whether users are new or returning.\u003c/p\u003e\n\u003ch2 id=\"4-mobile-trends-dashboard\"\u003e4. Mobile Trends Dashboard\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://www.google.com/analytics/web/importing?utm_source=\u0026amp;utm_medium=\u0026amp;utm_term=\u0026amp;utm_content=\u0026amp;utm_campaign=#importing/a47271808w78480411p81147915/%3F_.objectId%3DCR5mxPUlS8S5jpUk1x1gTg%26_.selectedProfile%3D/\"\u003eThis dashboard\u003c/a\u003e provides you with an overview of your agency’s mobile sessions. You’ll have an overview of:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMobile Engagement\u003c/li\u003e\n\u003cli\u003eDevice\u003c/li\u003e\n\u003cli\u003eTop Pages\u003c/li\u003e\n\u003cli\u003eNetwork Providers\u003c/li\u003e\n\u003cli\u003eTop Referring Keywords\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can add a filter for your website or page to each widget. Click on the writing utensil icon in the top right corner of the widget that you want to edit.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-219-DAP-Analyzing-Mobile-Traffic-writing-utensil-icon.jpg\"\n    alt=\"The writing utensil icon is circled in red.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eClick on “Add a filter” and then “Add a dimension.”\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-91-DAP-Analyzing-Mobile-Traffic-add-filter.jpg\"\n    alt=\"The Add Filter button is outlined in red\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eThe dimension can be a hostname, a page or a subdirectory.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-89-DAP-Analyzing-Mobile-Traffic-added-filter-dimension.jpg\"\n    alt=\"The nasa.gov URL is entered as the Hostname dimension.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eRemember, many times it’s helpful to compare data with previous date ranges so you can see trends.\u003c/p\u003e\n\u003cp\u003eWe hope these simple tools will help you get a better understanding of your mobile visitors. \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\"\u003eFollow DigitalGov’s mobile channel\u003c/a\u003e and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/\"\u003ejoin the MobileGov Community of Practice\u003c/a\u003e for the latest insight on mobile!\u003c/p\u003e\n\u003cp\u003eIf you use any reports or have tips for analyzing mobile traffic, please let us know in the comments!\u003c/p\u003e\n"}
  ]
}