{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "What Are Your Customers Searching For? |Digital.gov",
    "description": "What Are Your Customers Searching For?",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/01/08/what-are-your-customers-searching-for/index.json","item" : [
    {"title" :"What Are Your Customers Searching For?","summary" : "What are your agency’s website visitors looking for? Can they find it easily? How do you know? Search analytics provide valuable data that can positively affect an agency’s Web strategy. This topic was the focus of a recent webinar, Show Me the Data: Leveraging Analytics in DigitalGov Search. Dawn Pointer McCleskey, acting program manager for","date" : "2016-01-08T01:00:28-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "analytics" : "Analytics",
            "search" : "Search"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-01-08-what-are-your-customers-searching-for.md",
      
      "filepath" :"news/2016/01/2016-01-08-what-are-your-customers-searching-for.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/01/2016-01-08-what-are-your-customers-searching-for.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/01/2016-01-08-what-are-your-customers-searching-for.md","slug" : "what-are-your-customers-searching-for","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/01/08/what-are-your-customers-searching-for/","content" :"\u003cp\u003eWhat are your agency’s website visitors looking for? Can they find it easily? How do you know? \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/11/600-x-400-Flat-search-engine-optimization-design-concept-vector-illustration-MPFphotography-iStock-Thinkstock-481743933.jpg\"\n    alt=\"Flat search engine optimization design concept\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003eSearch analytics provide valuable data that can positively affect an agency’s Web strategy. This topic was the focus of a recent webinar, \u003ca href=\"https://www.youtube.com/watch?v=zMft4VkYZug\u0026amp;feature=youtu.be\"\u003eShow Me the Data: Leveraging Analytics in DigitalGov Search\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eDawn Pointer McCleskey, acting program manager for DigitalGov Search, discussed how agencies can leverage their search to improve the quality of their agency’s website. She also demoed new analytics tools available to agencies that use DigitalGov Search.\u003c/p\u003e\n\u003cp\u003eData itself isn’t enough: once you have the information, it’s time for action. During the webinar, Michelle Chronister, user experience team lead for USAGov, showed how her team uses search data to plan out content and measure success.\u003c/p\u003e\n\u003cp\u003eChronister shared an \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/Sample_FY15_Monthly_Search-Reports-USA.gov_.xlsx\"\u003eExcel spreadsheet\u003c/a\u003e (Excel spreadsheet, 513 KB, 14 tabs) that she uses for analysis and that can be modified for other agencies. Her \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/Mastering_Your_Search_Data-December_2015.pptx\"\u003eslide deck\u003c/a\u003e (PowerPoint presentation, 651 KB, 30 slides) is also available.\u003c/p\u003e\n\u003ch2 id=\"by-the-numbers-a-look-at-what-people-are-searching-for-on-usagov\"\u003eBy the Numbers: A Look at What People are Searching for on USA.gov\u003c/h2\u003e\n\u003cp\u003eChronister and her teammates recently published a \u003ca href=\"https://blog.usa.gov/5-most-popular-search-topics-on-usa-gov-in-2015\"\u003eblog post and infographic\u003c/a\u003e summarizing what people searched for on USA.gov in 2015.\u003c/p\u003e\n\u003cp\u003eVisitors to USA.gov searched for over 10,000 different words or phrases in 2015. Many of these terms are different, but have similar meanings—like jobs and careers. The USA.gov team grouped these terms into categories and sub-categories in order to get a larger view of what people want from the government. The most popular search topics this year were related to:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eMoney and Shopping\u003c/li\u003e\n\u003cli\u003eAgencies and Elected Officials\u003c/li\u003e\n\u003cli\u003eTravel and Immigration\u003c/li\u003e\n\u003cli\u003eJobs and Unemployment\u003c/li\u003e\n\u003cli\u003eHealth\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/612-x-1879-orig-2015_USA_Top_Search.png\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-1842-2015%5c_USA%5c_Top_Search-e1452270049969.jpg\"\n    alt=\"An infographic showing the most popular search terms on USA.gov in 2015. Click to view full size.\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003e\u003cem\u003eInformation about USA.gov search terms was \u003ca href=\"https://blog.usa.gov/5-most-popular-search-topics-on-usa-gov-in-2015\"\u003eoriginally published on the USAgov blog\u003c/a\u003e by team members Maria Marrero, Puthorn Suwannasingh, Michelle Chronister and Leilani Martínez.\u003c/em\u003e\n\u003cem\u003eAdditional \u003ca href=\"http://search.digitalgov.gov/manual/training.html\"\u003eDigitalGov Search training dates, recaps and materials\u003c/a\u003e are available in \u003ca href=\"http://search.digitalgov.gov/manual/\"\u003eDigitalGov Search’s help manual\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eInterested in more great content like this? Sign up for our \u003ca href=\"https://public.govdelivery.com/accounts/USHOWTO/subscriber/new\"\u003edaily or weekly DigitalGov newsletter\u003c/a\u003e!\u003c/p\u003e\n"}
  ]
}