{
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    "title" : "#SomosSocial: Bilingual Twitter Chats—How to Do Them Effectively |Digital.gov",
    "description": "#SomosSocial: Bilingual Twitter Chats—How to Do Them Effectively",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/01/08/somossocial-bilingual-twitter-chats-how-to-do-them-effectively/index.json","item" : [
    {"title" :"#SomosSocial: Bilingual Twitter Chats—How to Do Them Effectively","summary" : "There are 11.7 million + reasons to be on Twitter—the approximate number of Hispanics in the U.S. who are using the platform. And out of those 11.7 million, 43% tweet in English and in Spanish. Hispanics over index their counterparts when it comes to digital technologies and services, but how do you reach them and","date" : "2016-01-08T10:00:00-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"victoria-wales" : "Victoria Bitzer-Wales"},"topics" : {
        
            "multilingual" : "Multilingual",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-01-08-somossocial-bilingual-twitter-chats-how-to-do-them-effectively.md",
      
      "filepath" :"news/2016/01/2016-01-08-somossocial-bilingual-twitter-chats-how-to-do-them-effectively.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/01/2016-01-08-somossocial-bilingual-twitter-chats-how-to-do-them-effectively.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/01/2016-01-08-somossocial-bilingual-twitter-chats-how-to-do-them-effectively.md","slug" : "somossocial-bilingual-twitter-chats-how-to-do-them-effectively","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/01/08/somossocial-bilingual-twitter-chats-how-to-do-them-effectively/","content" :"\u003cp\u003eThere are 11.7 million + reasons to be on Twitter—the approximate number of Hispanics in the U.S. who are using the platform. And out of those 11.7 million, 43% tweet in English and in Spanish. Hispanics over index their counterparts when it comes to digital technologies and services, but how do you reach them and target your messages via Twitter chats? \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/12/600-x-400-Social-Network-Birds-Rawpixel-Ltd-iStock-Thinkstock-180718919.jpg\"\n    alt=\"A diverse group of hands hold up social media bird shapes of various bright colors.\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003eOn December 9, \u003ca href=\"https://www.usa.gov/\"\u003eUSAGov\u003c/a\u003e and \u003ca href=\"http://www.saludtoday.com/blog/\"\u003eSalud Today\u003c/a\u003e led a \u003ca href=\"https://digital.gov/digitalgov-university/\"\u003eDigitalGov University\u003c/a\u003e webinar to discuss how to organize, plan, and execute a successful bilingual Twitter chat. Like all social media events, good planning, coordination, and promotion are key. But what other elements make these successful?\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA focused and nuanced approach to topics covered\u003c/li\u003e\n\u003cli\u003eUsing data that informs you about your audience\u003c/li\u003e\n\u003cli\u003ePartner and influencer amplification strategies\u003c/li\u003e\n\u003cli\u003eNative Spanish speakers that are familiar with social media\u003c/li\u003e\n\u003cli\u003eAn integrated bilingual and bicultural team\u003c/li\u003e\n\u003cli\u003eUsing comments and questions to inform your content strategy by repurposing what you learned from the chat, for social media messages or website content\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you’re interested in learning more about how to connect with Hispanics on social media, follow \u003ca href=\"https://twitter.com/hashtag/somossocial\"\u003e#SomosSocial\u003c/a\u003e. If you’re a government employee who wants to join the #SomosSocial group, please \u003ca href=\"mailto:usapartnerships@gsa.gov\"\u003eemail us\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTo access the webinar, check out this \u003ca href=\"http://www.slideshare.net/VictoriaBWales/twitter-webinar-12915\"\u003eslide deck\u003c/a\u003e and \u003ca href=\"https://www.youtube.com/watch?v=Fn8Xo2nzSak\"\u003ewatch the recording\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e[youtube=http://www.youtube.com/watch?v=Fn8Xo2nzSak\u0026amp;w=600]\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eThis post was originally published on the \u003ca href=\"https://blog.usa.gov/\"\u003eUSAGov blog\u003c/a\u003e by Victoria Wales, an innovation specialist for USAGov.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eInterested in more great content like this? Sign up for our \u003ca href=\"https://public.govdelivery.com/accounts/USHOWTO/subscriber/new\"\u003edaily or weekly DigitalGov newsletter\u003c/a\u003e!\u003c/p\u003e\n"}
  ]
}