{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Mobile-Only U.S. Audiences Grow While Broadband Usage Drops |Digital.gov",
    "description": "Trends on Tuesday: Mobile-Only U.S. Audiences Grow While Broadband Usage Drops",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/01/05/trends-on-tuesday-mobile-only-u-s-audiences-grow-while-broadband-usage-drops/index.json","item" : [
    {"title" :"Trends on Tuesday: Mobile-Only U.S. Audiences Grow While Broadband Usage Drops","summary" : "The Pew Research Center released an interesting report about home Internet usage that revealed broadband usage plateaued in 2013 and, in fact, dropped 3% in 2015. Later in the report, Pew states the growth in mobile-only audiences compensated for the drop in home broadband usage, so the overall number of people with Internet access hasn’t changed","date" : "2016-01-05T10:02:30-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-01-05-trends-on-tuesday-mobile-only-u-s-audiences-grow-while-broadband-usage-drops.md",
      
      "filepath" :"news/2016/01/2016-01-05-trends-on-tuesday-mobile-only-u-s-audiences-grow-while-broadband-usage-drops.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/01/2016-01-05-trends-on-tuesday-mobile-only-u-s-audiences-grow-while-broadband-usage-drops.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/01/2016-01-05-trends-on-tuesday-mobile-only-u-s-audiences-grow-while-broadband-usage-drops.md","slug" : "trends-on-tuesday-mobile-only-u-s-audiences-grow-while-broadband-usage-drops","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/01/05/trends-on-tuesday-mobile-only-u-s-audiences-grow-while-broadband-usage-drops/","content" :"\u003cp\u003eThe Pew Research Center released an interesting \u003ca href=\"http://www.pewinternet.org/2015/12/21/home-broadband-2015/\"\u003ereport about home Internet usage\u003c/a\u003e that revealed broadband usage plateaued in 2013 and, in fact, dropped 3% in 2015. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-400-Network-cable-alexskopje-iStock-Thinkstock-118986380.jpg\"\n    alt=\"Network cable\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003eLater in the report, Pew states the growth in mobile-only audiences compensated for the drop in home broadband usage, so the overall number of people with Internet access hasn’t changed significantly.\u003c/p\u003e\n\u003cp\u003eWhile 100% home broadband penetration may never be attainable for a number of reasons, Pew’s research found cost is the major reason for most people, cited by 43% of non-broadband users. The high monthly subscription cost was cited by 33% of those users. The next most cited reason was a “smartphone does the job,” with 12%.\u003c/p\u003e\n\u003cp\u003eThe report states, “Roughly two-thirds (69%) of Americans indicate that not having a home high-speed Internet connection would be a major disadvantage to finding a job, getting health information or accessing other key information—up from 56% who said this in 2010.”\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-400-Trends-on-Tuesday-Pew-Research-Center-surveys-Home-broadband-use-has-plateaued.jpg\"\n    alt=\"Pew Research Center chart showing home broadband use has plateaued.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eIn fact, in every category of Internet usage examples cited by Pew, non-broadband adopters viewed not having home broadband as a major disadvantage, including learning about or accessing government services (up 15% from 2010).\u003c/p\u003e\n\u003cp\u003eThis research reiterates the importance of government digital properties being optimized for mobile-only audiences who don’t have access to desktop or home Internet. Stay tuned to DigitalGov to \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\"\u003elearn more about mobile-only audiences\u003c/a\u003e and how government agencies can serve them better!\u003c/p\u003e\n\u003cp\u003eInterested in more great content like this? Sign up for our \u003ca href=\"https://public.govdelivery.com/accounts/USHOWTO/subscriber/new\"\u003edaily or weekly DigitalGov newsletter\u003c/a\u003e!\u003c/p\u003e\n"}
  ]
}