{
    "version" : "https://jsonfeed.org/version/1",
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    "type" : "single",
    "title" : "Trends on Tuesday: Holiday Shopping Sales Show a Move Towards Mobile-First |Digital.gov",
    "description": "Trends on Tuesday: Holiday Shopping Sales Show a Move Towards Mobile-First",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/12/15/trends-on-tuesday-holiday-shopping-sales-show-a-move-towards-mobile-first/index.json","item" : [
    {"title" :"Trends on Tuesday: Holiday Shopping Sales Show a Move Towards Mobile-First","summary" : "U.S. shoppers are increasingly using their mobile devices to make purchases during the busiest shopping days: Black Friday and Thanksgiving weekend. According to Custora, online Black Friday sales rose more than 16% compared to last year, and smartphone use rose to more than 36% (up from 30% last year), with iPhones accounting for the lion’s share of","date" : "2015-12-15T11:00:22-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-12-15-trends-on-tuesday-holiday-shopping-sales-show-a-move-towards-mobile-first.md",
      
      "filepath" :"news/2015/12/2015-12-15-trends-on-tuesday-holiday-shopping-sales-show-a-move-towards-mobile-first.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/12/2015-12-15-trends-on-tuesday-holiday-shopping-sales-show-a-move-towards-mobile-first.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/12/2015-12-15-trends-on-tuesday-holiday-shopping-sales-show-a-move-towards-mobile-first.md","slug" : "trends-on-tuesday-holiday-shopping-sales-show-a-move-towards-mobile-first","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/12/15/trends-on-tuesday-holiday-shopping-sales-show-a-move-towards-mobile-first/","content" :"\u003cp\u003eU.S. shoppers are increasingly using their mobile devices to make purchases during the busiest shopping days: Black Friday and Thanksgiving weekend. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/12/600-x-450-Smartphone-Shopping-Bags-style-photography-iStock-Thinkstock-529650829.jpg\"\n    alt=\"Three brightly colored mini shopping bags sit on a smart phone\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://www.digitaltrends.com/android/black-friday-905-million-sales-came-smartphones-tablets-ios-led-way/\"\u003eAccording to Custora\u003c/a\u003e, online Black Friday sales rose more than 16% compared to last year, and smartphone use rose to more than 36% (up from 30% last year), with iPhones accounting for the lion’s share of purchases: 77.6%, compared to 22.1% for Android.\u003c/p\u003e\n\u003cp\u003eThe Apple iOS purchase dominance was cited by other reports too. \u003ca href=\"http://venturebeat.com/2015/11/28/adobe-thanksgiving-and-black-friday-online-sales-up-18-ios-numbers-almost-triple-androids/\"\u003eAdobe Marketing Cloud’s report on the holiday weekend\u003c/a\u003e said, “On Thanksgiving, $639 million in sales came via mobile devices: 71% ($456 million) via iOS and 28% ($180 million) via Android. On Black Friday, $905 million in sales came via mobile devices: 74% ($670 million) via iOS and 25% ($230 million) via Android.”\u003c/p\u003e\n\u003cp\u003eData show that the divide between mobile and tablet devices is often split by age. According to \u003ca href=\"http://www.iab.com/news/critical-differences-in-digital-shopping-habits-between-age-groups-identified-by-iab-report/\"\u003eIAB’s Digital Shopping Report\u003c/a\u003e, Americans 18-34 prefer smartphones for their retail shopping experiences, and ages 35-54 prefer to use tablets. The most popular activities on both mobile and tablet devices are utility-driven:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLocating store hours and locations\u003c/li\u003e\n\u003cli\u003eBrowsing products and price comparison shopping\u003c/li\u003e\n\u003cli\u003eReading reviews \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/12/600-x-412-Paper-shopping-bags-on-computer-tablet-screen-monticelllo-iStock-Thinkstock-471372762.jpg\"\n    alt=\"Paper shopping bags on computer tablet screen\"/\u003e\u003c/div\u003e\n\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThis increase in mobile shopping and purchasing is further evidence that more people are becoming comfortable with \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/10/trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms/\"\u003egoing mobile-first for complex or sensitive data, like making purchases\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eGovernment website audiences are \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/14/trends-on-tuesday-adults-use-mobile-devices-most-of-the-time/\"\u003ea little slower than audiences in the mainstream and commercial space\u003c/a\u003e, but \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/21/gov-analytics-breakdown-2-mobile-is-bigger-than-ever/\"\u003ethey’re growing in double digit numbers and will soon make the shift\u003c/a\u003e, so agencies need to move quickly to modernize their technology and user experiences to be optimized for mobile users.\u003c/p\u003e\n"}
  ]
}