{
    "version" : "https://jsonfeed.org/version/1",
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    "title" : "Connecting with the Social and Behavioral Sciences Team |Digital.gov",
    "description": "Connecting with the Social and Behavioral Sciences Team",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/12/09/connecting-with-the-social-and-behavioral-sciences-team/index.json","item" : [
    {"title" :"Connecting with the Social and Behavioral Sciences Team","summary" : "The new Social and Behavioral Sciences Team (SBST) aims to make government programs more effective and efficient. Amira Choueiki from the SBST joined us to explain what the SBST does, and to discuss some of the projects they’ve worked on.","date" : "2015-12-09T01:40:55-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jsnee" : "Jacqueline Snee","rflagg" : "Rachel Flagg"},"topics" : {
        
            "customer-experience" : "Customer experience",
            "product-and-project-management" : "Product and project management",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-12-09-connecting-with-the-social-and-behavioral-sciences-team.md",
      
      "filepath" :"news/2015/12/2015-12-09-connecting-with-the-social-and-behavioral-sciences-team.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/12/2015-12-09-connecting-with-the-social-and-behavioral-sciences-team.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/12/2015-12-09-connecting-with-the-social-and-behavioral-sciences-team.md","slug" : "connecting-with-the-social-and-behavioral-sciences-team","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/12/09/connecting-with-the-social-and-behavioral-sciences-team/","content" :"\u003cp\u003eThe new \u003ca href=\"https://www.sbst.gov/\"\u003eSocial and Behavioral Sciences Team (SBST)\u003c/a\u003e aims to make government programs more effective and efficient. Amira Choueiki from the SBST joined us to explain what the SBST does, and to discuss some of the projects they’ve worked on. Amira also shared how agencies can propose projects for the SBST to tackle, and explained how social and behavioral sciences, customer experience (CX) and user experience (UX) work together to enhance government products and services.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/12/600-x-400-SBST-team-group-photo.jpg\"\n    alt=\"Group photo of the new Social and Behavioral Sciences Team\"/\u003e\u003c/div\u003e\n\n\n\u003ch2 id=\"what-is-the-social-and-behavioral-science-team\"\u003eWhat is the Social and Behavioral Science Team?\u003c/h2\u003e\n\u003cp\u003eThe SBST works to fundamentally understand how people act and make decisions, to inform design in government.\u003c/p\u003e\n\u003cp\u003eThe SBST is a Subcommittee of the National Science and Technology Council, which is comprised of representation from more than 15 organizations from across government. The team applies findings from social and behavioral sciences to the implementation of government policy and programs. OMB requires agencies to report on how they apply evidence-based thinking to their work, and the SBST gives agencies a place to connect around this discipline.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.sbst.gov/work/\"\u003eRead about SBST projects\u003c/a\u003e in areas such as: health, education, retirement security, economic opportunity, sustainability and government operations.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/12/600-x-400-Intellectual-thinker-DigtialStorm-iStock-Thinkstock-176979199.jpg\"\n    alt=\"Blue x-ray of human head with gears in the brain, centered on a black background\"/\u003e\u003cp\u003eDigtialStorm, iStock, Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\n\u003ch2 id=\"partnering-with-the-sbst\"\u003ePartnering with the SBST\u003c/h2\u003e\n\u003cp\u003eThink the SBST team could help you design a better product or program? Any agency can submit projects for consideration at \u003ca href=\"https://sbst.gov/connect/\"\u003esbst.gov/connect\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"enhancing-the-government-experience\"\u003eEnhancing the Government Experience\u003c/h2\u003e\n\u003cp\u003eHow can CX, UX and social and behavioral sciences collaborate to improve the public’s experience with government? Amira put it like this:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUX\u003c/strong\u003e focuses on individuals interacting at a moment with a product or service, such as a person filling out a form. (How easy is it to fill out the form?)\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCX\u003c/strong\u003e focuses on the life cycle of a person’s interactions with an organization, and what influences their reactions. (What did people have to go through, start to finish, to fill out the form?)\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBehavioral scientists\u003c/strong\u003e focus on how to help people do what needs to be done. (How can we make sure people actually fill out the form?)\u003c/p\u003e\n\u003cp\u003eEach group asks a different but important question. By combining these disciplines, you can develop a great product.\u003c/p\u003e\n\u003cp\u003eKeep up with all that’s happening in government customer experience by \u003ca href=\"https://digital.gov/communities/customer-experience/\"\u003ejoining the CX Community\u003c/a\u003e and by \u003ca href=\"https://www.youtube.com/playlist?list=PLd9b-GuOJ3nH7xSSjL1XBXPfVqw68BNbW\"\u003eviewing our government customer experience playlist of on-demand training videos\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}