{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics |Digital.gov",
    "description": "Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/12/01/trends-on-tuesday-facebook-tv-and-how-to-reach-millennials-and-hispanics/index.json","item" : [
    {"title" :"Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics","summary" : "How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2%","date" : "2015-12-01T11:00:55-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-12-01-trends-on-tuesday-facebook-tv-and-how-to-reach-millennials-and-hispanics.md",
      
      "filepath" :"news/2015/12/2015-12-01-trends-on-tuesday-facebook-tv-and-how-to-reach-millennials-and-hispanics.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/12/2015-12-01-trends-on-tuesday-facebook-tv-and-how-to-reach-millennials-and-hispanics.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/12/2015-12-01-trends-on-tuesday-facebook-tv-and-how-to-reach-millennials-and-hispanics.md","slug" : "trends-on-tuesday-facebook-tv-and-how-to-reach-millennials-and-hispanics","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/12/01/trends-on-tuesday-facebook-tv-and-how-to-reach-millennials-and-hispanics/","content" :"\u003cp\u003eHow do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/11/600-x-400-Popular-social-media-icons-on-smartphone-device-screen-scyther5-iStock-Editorial-Thinkstock482565588.jpg\"\n    alt=\"Popular social media icons on smartphone device screen\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://adage.com/article/ad-age-research/facebook-top-tv-reaching-millennials-hispanics/300811/\"\u003eAdAge\u003c/a\u003e recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2% who can only be reached on Facebook.\u003c/p\u003e\n\u003cp\u003eThe numbers are similar for U.S. Hispanics: 16.3% can only be reached on TV versus 17.5% who are only on Facebook.\u003c/p\u003e\n\u003cp\u003eFor organizations using both TV and Facebook to reach their audience, the percentages are higher: 69.3% of millennials and 61.2% of Hispanics can be reached by using both platforms. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/11/600-x-400-Hand-using-a-remote-control-Creatas-Creatas-Thinkstock-76802022.jpg\"\n    alt=\"Hand using a remote control\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003eErin Sills, director of global consumer insights for Facebook, highlighted the importance of mobile in relationship to these statistics, saying that:\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“We need to keep in mind that Facebook is largely a mobile platform, and it’s not that mobile is coming: Mobile is here.”\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eThis research and analysis supports trends highlighted in previous articles on DigitalGov: U.S. consumers are \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/06/trends-on-tuesday-the-rise-of-apps-the-decline-of-tv/\"\u003espending more time in mobile apps than on TV\u003c/a\u003e, mobile users \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/27/trends-on-tuesday-users-spend-most-of-their-time-in-social-apps/\"\u003espend most of their time in social apps\u003c/a\u003e, and Hispanic millennials have long been viewed as a population that not only embraces but will also \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/27/trends-on-tuesday-hispanic-millennials-provide-insight-on-mobile-future/\"\u003eshape the mobile future\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAgencies looking to reach the millennial and Hispanic populations through \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/social-media/\"\u003esocial media\u003c/a\u003e and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\"\u003emobile\u003c/a\u003e outreach can tap into the wealth of resources on DigitalGov. Recent additions include \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/11/05/somossocial-5-keys-for-government-to-reach-hispanics-through-social-media/\"\u003e5 Keys for Government to Reach Hispanics Through Social Media\u003c/a\u003e, \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/30/social-video-making-sense-of-the-facebook-and-youtube-platforms/\"\u003eSocial Video: Making Sense of the Facebook and YouTube Platforms\u003c/a\u003e, and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/23/is-your-site-mobile-friendly/\"\u003etools for evaluating if your website is mobile-friendly\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}