{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Users Spend Most of Their Time in Social Apps |Digital.gov",
    "description": "Trends on Tuesday: Users Spend Most of Their Time in Social Apps",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/27/trends-on-tuesday-users-spend-most-of-their-time-in-social-apps/index.json","item" : [
    {"title" :"Trends on Tuesday: Users Spend Most of Their Time in Social Apps","summary" : "ComScore released a new 2015 U.S. Mobile App report tracking native mobile app usage among adults over 18 years old, and it reinforced a lot of the trends we’ve been reporting on DigitalGov.","date" : "2015-10-27T10:00:58-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-10-27-trends-on-tuesday-users-spend-most-of-their-time-in-social-apps.md",
      
      "filepath" :"news/2015/10/2015-10-27-trends-on-tuesday-users-spend-most-of-their-time-in-social-apps.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/10/2015-10-27-trends-on-tuesday-users-spend-most-of-their-time-in-social-apps.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/10/2015-10-27-trends-on-tuesday-users-spend-most-of-their-time-in-social-apps.md","slug" : "trends-on-tuesday-users-spend-most-of-their-time-in-social-apps","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/27/trends-on-tuesday-users-spend-most-of-their-time-in-social-apps/","content" :"\u003cp\u003eComScore released a \u003ca href=\"http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report\"\u003enew 2015 U.S. Mobile App report\u003c/a\u003e tracking native mobile app usage among adults over 18 years old, and it reinforced a lot of the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/01/trends-on-tuesday-mobile-messaging-and-social-app-research-released/\"\u003etrends we’ve been reporting on DigitalGov\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/10/600-x-425-Social-Media-Time-Management-NiroDesign-iStock-Thinkstock-482599478.jpg\"\n    alt=\"The top half of a clock face with its hands on 11:51. Instead of numbers, it has web and social media terms: Post, Chat, Share, Friend, News, Link, and Blog.\"/\u003e\u003cp\u003eNiroDesign/iStock/Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\n\u003cp\u003e\u003ca href=\"http://qz.com/508997/you-really-only-use-three-apps-on-your-phone/\"\u003eQuartz succinctly summarized the report\u003c/a\u003e with the headline: “You really only use three apps on your phone.” The report clearly pointed out that Americans spend 50% of their time in their most-used app, and 78% in their top three favorite apps.\u003c/p\u003e\n\u003cp\u003eOther notable data points:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrom June 2013 until June 2015, the time spent on mobile overall jumped 11%; the time spent on mobile apps jumped 12%; and the time spent on desktop devices dropped 11%.\u003c/li\u003e\n\u003cli\u003eDuring the same time period, total digital media usage grew 49%, with app usage growing 90% in the past two years.\u003c/li\u003e\n\u003cli\u003eOn mobile devices, people spend 87% of their time in apps versus 13% in browsers.\u003c/li\u003e\n\u003cli\u003eDespite users spending more time in apps, the mobile Web has the largest audience, with 433 million unique visitors vs. 123 million.\u003c/li\u003e\n\u003cli\u003eSocial media and entertainment apps account for the six top app categories and drive two-thirds of total time spent on apps. Even more astounding: The average mobile user spends a whopping 26 hours per month on social apps, and that average is 16% higher among millennials!\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIt is crucial for government agencies to consider this data in digital product decision making, especially when analyzing app usage numbers and your potential audience. Are their \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/01/finding-the-best-mobile-moment-is-the-first-stepping-stone-to-anytime-anywhere-government/\"\u003emobile moments\u003c/a\u003e going to be social or entertainment driven ones? If so, then consider an app approach, but otherwise it might be a difficult process to get users to regularly engage with your digital experience.\u003c/p\u003e\n"}
  ]
}