{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Focus on Mobile Performance to Provide Better Mobile Moments |Digital.gov",
    "description": "Trends on Tuesday: Focus on Mobile Performance to Provide Better Mobile Moments",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/20/focus-on-mobile-performance/index.json","item" : [
    {"title" :"Trends on Tuesday: Focus on Mobile Performance to Provide Better Mobile Moments","summary" : "The New York Times recently published a report evaluating the cost of mobile ads on news websites and found that on many of the major sites, the ads were taking as much bandwidth and time as the content (if not more, in some cases). This comes after the recent hubub over Apple starting to allow","date" : "2015-10-20T11:32:21-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-10-20-focus-on-mobile-performance.md",
      
      "filepath" :"news/2015/10/2015-10-20-focus-on-mobile-performance.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/10/2015-10-20-focus-on-mobile-performance.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/10/2015-10-20-focus-on-mobile-performance.md","slug" : "focus-on-mobile-performance","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/20/focus-on-mobile-performance/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/08/600-x-400-Skip-ad-sign-tzahiV-iStock-Thinkstock-475523390.jpg\"\n    alt=\"Skip ad sign\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eThe New York Times recently published a  \u003ca href=\"http://www.nytimes.com/interactive/2015/10/01/business/cost-of-mobile-ads.html\"\u003ereport evaluating the cost of mobile ads on news websites\u003c/a\u003e and found that on many of the major sites, the ads were taking as much bandwidth and time as the content (if not more, in some cases).\u003c/p\u003e\n\u003cp\u003eThis comes after the \u003ca href=\"http://blogs.wsj.com/cmo/2015/08/28/apples-ad-blocking-is-potential-nightmare-for-ad-sellers/\"\u003erecent hubub over Apple starting to allow ad blockers on their mobile operating system\u003c/a\u003e to cut down on aggressive, high-bandwidth consuming ads, analytics, and tracking software that slows down the mobile experience for users. Users pay for the overload of ads and tracking software through bandwidth costs and time when they use bloated websites.\u003c/p\u003e\n\u003cp\u003eTools like \u003ca href=\"https://itunes.apple.com/us/app/adblock-plus-abp/id1028871868?mt=8\"\u003eAdBlock Plus\u003c/a\u003e, \u003ca href=\"https://www.ghostery.com/\"\u003eGhostery\u003c/a\u003e and \u003ca href=\"http://www.loopinsight.com/2015/09/16/a-list-of-content-blockers-for-ios-9/\"\u003emany others\u003c/a\u003e can block thousands of third-party advertising, social media and analytics platforms, which will affect digital publishers, including government services, for tracking user behavior, social media and surveying.\u003c/p\u003e\n\u003cp\u003eAfter \u003ca href=\"http://www.adweek.com/news/technology/iab-calls-ad-blocking-highway-robbery-and-ramps-its-call-arms-167241\"\u003einitially pushing back on the new ad blocking\u003c/a\u003e change \u003ca href=\"http://www.iab.net/\"\u003ethe Interactive Advertising Bureau\u003c/a\u003e recently \u003ca href=\"http://www.adweek.com/news/technology/iab-pivots-ad-blocking-and-issues-mea-culpa-we-messed-167583\"\u003eadmitted in a public mea culpa that they have created a poor experience for users\u003c/a\u003e by pushing the envelope too much with ads and trackers that slow down websites and create a poor user experience.\u003c/p\u003e\n\u003cp\u003e“We messed up,” said Scott Cunningham, senior vice president of technology and ad operations at the IAB. “Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty.”\u003c/p\u003e\n\u003cp\u003eThe key to fix this is to always build your digital products with a user-centered design, especially when creating \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/07/is-your-agency-winning-its-mobile-moments/\"\u003emobile moments\u003c/a\u003e: \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/16/speed-matters-optimizing-your-website-for-maximum-performance/\"\u003eperformance and speed\u003c/a\u003e are often the most important factors for the user to have an excellent experience.\u003c/p\u003e\n"}
  ]
}