{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: The Rise of Apps, The Decline of TV |Digital.gov",
    "description": "Trends on Tuesday: The Rise of Apps, The Decline of TV",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/06/trends-on-tuesday-the-rise-of-apps-the-decline-of-tv/index.json","item" : [
    {"title" :"Trends on Tuesday: The Rise of Apps, The Decline of TV","summary" : "Move over, 60 inch widescreens—for the first time ever, U.S. consumers are spending more time in mobile apps than on TV. An article from Flurry Insights, the blog for Yahoo’s mobile analytics service, covered the recent viewing trends. Apps are now the top media channel in the United States: on average, people spend 198 minutes on","date" : "2015-10-06T10:00:24-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-10-06-trends-on-tuesday-the-rise-of-apps-the-decline-of-tv.md",
      
      "filepath" :"news/2015/10/2015-10-06-trends-on-tuesday-the-rise-of-apps-the-decline-of-tv.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/10/2015-10-06-trends-on-tuesday-the-rise-of-apps-the-decline-of-tv.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/10/2015-10-06-trends-on-tuesday-the-rise-of-apps-the-decline-of-tv.md","slug" : "trends-on-tuesday-the-rise-of-apps-the-decline-of-tv","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/06/trends-on-tuesday-the-rise-of-apps-the-decline-of-tv/","content" :"\u003cp\u003eMove over, 60 inch widescreens—for the first time ever, U.S. consumers are spending more time in mobile apps than on TV.\u003c/p\u003e\n\u003cp\u003eAn \u003ca href=\"http://flurrymobile.tumblr.com/post/128773968605/the-cable-industry-faces-the-perfect-storm-apps\"\u003earticle from Flurry Insights\u003c/a\u003e, the blog for Yahoo’s mobile analytics service, covered the recent viewing trends.\u003c/p\u003e\n\u003cp\u003eApps are now the top media channel in the United States: on average, people spend 198 minutes on mobile apps every day, while spending only 168 minutes watching TV.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/09/Flurry-chart-Time-Spent-in-Mobile-Apps-and-on-TV.jpg\"\n    alt=\"Flurry chart Time Spent in Mobile Apps and on TV\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eThe article noted that the 198 minutes spent on apps does not include time spent on a mobile browser: with that time added, users spend 220 minutes on mobile devices every day (a little more than 3.5 hours).\u003c/p\u003e\n\u003cp\u003eOf course, the numbers don’t account for users who are watching TV while also using their devices. Regardless, the trend is clear and supported by other research: mobile is a \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/05/26/trends-on-tuesday-186-3-million-people-own-smartphones-in-the-u-s/\"\u003eprimary way that people access everything\u003c/a\u003e from \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/11/05/trends-on-tuesday-mobile-surpasses-desktop-for-social-media/\"\u003esocial media\u003c/a\u003e to \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/07/trends-on-tuesday-40-of-americans-use-smartphones-to-find-government-information/\"\u003egovernment information\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAlthough Flurry’s article is focused solely on apps, the need for mobile-friendly government content and services is clear, even for agencies that don’t have native apps. When users spend more than 3.5 hours per day on mobile, they expect mobile-friendliness.\u003c/p\u003e\n\u003cp\u003eMobile video consumption is also on the rise. In 2014, mobile devices accounted for 40% of time spent watching video worldwide, and that number is expected to increase to 53% in 2016, according to a \u003ca href=\"http://www.mediapost.com/publications/article/258413/ooyalas-q2-report-video-world-order-evolves.html\"\u003erecent MediaPost article\u003c/a\u003e that analyzed a \u003ca href=\"http://www.ooyala.com/resources/online-video-index\"\u003ereport from Ooyala\u003c/a\u003e. Agencies have tapped into the video trend, whether they are \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/12/05/promoting-womens-health-through-dynamic-multilingual-content/\"\u003edelivering multilingual content\u003c/a\u003e or \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/14/trends-on-tuesday-10-tips-for-mobile-live-streaming/\"\u003estreaming live video\u003c/a\u003e, and they should continue to consider video as a platform for providing important information.\u003c/p\u003e\n\u003cp\u003eMobile offers unprecedented opportunities for agencies to reach the public. Old barriers, such as paid television advertisements, have lost ground. The ability to reach users in the comfort of their own devices opens new frontiers for agencies to deliver and meet the public’s needs.\u003c/p\u003e\n\u003cp\u003eSign up for our \u003ca href=\"https://public.govdelivery.com/accounts/USHOWTO/subscriber/new\" target=\"_blank\"\u003edaily or weekly DigitalGov newsletter\u003c/a\u003e to receive more great content like this delivered to your inbox!\u003c/p\u003e\n"}
  ]
}