{
    "version" : "https://jsonfeed.org/version/1",
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    "title" : "NASA + Lunar Eclipse = A Super(moon) Match Made in Metrics Heaven |Digital.gov",
    "description": "NASA + Lunar Eclipse = A Super(moon) Match Made in Metrics Heaven",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/28/nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven/index.json","item" : [
    {"kicker" : "Analytics","title" :"NASA + Lunar Eclipse = A Super(moon) Match Made in Metrics Heaven","summary" : "NASA’s reach over the last 24 hours eclipsed that of the regulars typically seen in government digital metrics.","date" : "2015-09-28T03:20:04-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"toni-bonitto" : "Toni Bonitto"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"primary_image" : { "uid" : "sept-2015-peak-full-eclipse-visits-analytics-usa-gov", "alt" :
  "A screen capture from Analytics.USA.gov shows that 274,629 people visited U.S. governnment websites at 10:19 pm on September 27, 2015 during the Super Blood Moon lunar eclipse.", "width" :
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      "filename" :"2015-09-28-nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven.md",
      
      "filepath" :"news/2015/09/2015-09-28-nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/09/2015-09-28-nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/09/2015-09-28-nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven.md","slug" : "nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/28/nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven/","content" :"\u003cp\u003eNASA\u0026rsquo;s reach over the last 24 hours eclipsed that of the regulars typically seen in \u003ca href=\"https://analytics.USA.gov\"\u003egovernment digital metrics\u003c/a\u003e. But, all agencies can drive the conversation and accomplish a similar feat with a good \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/23/the-content-corner-building-a-content-strategy/\"\u003econtent strategy\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/09/600-x-313_1019-pm-274-629-PEAK-full-eclipse1.jpg\"\n    alt=\"A screen capture from Analytics.USA.gov shows that 274,629 people visited U.S. governnment websites at 10:19 pm on September 27, 2015 during the Super Blood Moon lunar eclipse.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003e\u003ca href=\"http://nasa.tumblr.com/post/129807068979/what-is-a-supermoon-lunar-eclipse\"\u003eNASA defines a supermoon\u003c/a\u003e, which appears approximately 14 percent larger in diameter due to its proximity to the Earth, as: \u003cem\u003ea full or new moon that falls closest to the fall equinox, and is at its closest approach to the Earth\u003c/em\u003e.\u003c/p\u003e\n\u003cp\u003eSunday’s supermoon eclipse, visible to North and South America, Europe, Africa, and parts of Asia and the eastern Pacific, lasted an hour and 12 minutes. It is the first time since 1982 that both a supermoon and a total lunar eclipse have made an appearance together.\u003c/p\u003e\n\u003cp\u003eIf you weren\u0026rsquo;t able to make one of the eclipse parties happening in many cities, or were experiencing heavy cloud cover, \u003ca href=\"http://www.nasa.gov/multimedia/nasatv/\"\u003eNASA Television\u003c/a\u003e live-streamed the event from their \u003ca href=\"https://www.nasa.gov/centers/marshall/home\"\u003eMarshall Space Flight Center\u003c/a\u003e in Huntsville, Alabama. Hosts conducted many live and pre-recorded interviews about last night\u0026rsquo;s supermoon, lunar and solar eclipses, and interesting facts about Earth and the moon. They referred to the hashtag \u003ca href=\"https://twitter.com/search?q=%23AskNASA\"\u003e#AskNASA\u003c/a\u003e to answer questions from the public across various social media channels, from 8 pm until midnight. ICYMI, \u003ca href=\"http://www.ustream.tv/recorded/74312628\"\u003ewatch the broadcast\u003c/a\u003e on NASA\u0026amp;\u0026rsquo;s Ustream channel.\u003c/p\u003e\n\u003cp\u003eWhile the next supermoon will be October 27, 2015, the next supermoon eclipse won\u0026rsquo;t happen until the year 2033 (this rarity has only happened five times since 1900!).\u003c/p\u003e\n\u003ch2 id=\"recent-stats\"\u003eRecent Stats\u003c/h2\u003e\n\u003cp\u003eNASA’s hashtag, \u003cstrong\u003e#SuperBloodMoon\u003c/strong\u003e, dominated popular social media channels:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstagram\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://instagram.com/explore/tags/superbloodmoon/\"\u003e68,950 Instagram posts\u003c/a\u003e used the hashtag #SuperBloodMoon. The top post, with over 276,000 likes, is a shot that NASA posted of the supermoon eclipse seen above the Washington Monument in Washington, D.C. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/09/600-x-441-NASA-Instagram-Super-blood-Moon-at-Washington-Monument-credit-NASA-Aubrey-Gemignani1.jpg\"\n    alt=\"The September 27, 2015 Super Blood Moon eclipse, seen above the Washington Monument in Washington, D.C., in an Instagram post by NASA.\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFacebook\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThis morning, the hashtag was still the Top Trend in Facebook\u0026rsquo;s Science and Technology ticker. NASA ran a #SuperBloodMoon Photo Contest on their \u003ca href=\"https://www.facebook.com/NASA\"\u003eFacebook page\u003c/a\u003e, which received over 1,500 submissions yesterday from all around the world within the first 2 hours. The best shots are being featured in \u003ca href=\"https://www.facebook.com/NASA/app_723403517771551\"\u003etheir gallery on Facebook\u003c/a\u003e; voting begins at \u003ca href=\"https://www.facebook.com/NASA/app_723403517771551\"\u003e3 pm Eastern\u003c/a\u003e today. This is a great example of \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/21/the-content-corner-harness-the-power-of-user-generated-content/\"\u003eharnessing user-generated content\u003c/a\u003e to keep the conversation going.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwitter\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAccording to a report run on Hashtags.org, use of the \u003ca href=\"https://twitter.com/search?q=%23SuperBloodMoon\"\u003e#SuperBloodMoon hashtag\u003c/a\u003e peaked around around 9 pm Central with approximately \u003ca href=\"https://www.hashtags.org/analytics/SuperBloodMoon/\"\u003e525,600 tweets per hour\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/09/600-x-271-SuperBloodMoon-24-hour-Trend-Graph-Hashtags-dot-org.jpg\"\n    alt=\"#SuperBloodMoon 24-hour Trend Graph\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003e\u003cstrong\u003etumblr\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eMicroblog tumblr users also got in on the \u003ca href=\"https://www.tumblr.com/search/%23SuperBloodMoon\"\u003e#SuperBloodMoon\u003c/a\u003e hashtag action with tons of fun eclipse photos, videos, animated gifs, and memes.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/09/600-x-400-tumblr-Death-Star-Super-Blood-Moon-Meme.jpg\"\n    alt=\"A Death Star Super Blood Moon meme from tumblr.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003e\u003cstrong\u003eAnalytics.USA.gov\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/09/1080-x-1285_1019-pm-274-629-PEAK-full-eclipse.jpg\"\u003e\u003cdiv class=\"image image-right image-right-legacy\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/09/250-x-683_1019-pm-Top-20-pages-274-629-PEAK-full-eclipse.jpg\"\n    alt=\"A screen capture from Analytics.USA.gov shows that NASA websites held 17 of the Top 20 visited pages, including the first 9 spots, at 10:19 pm on September 27, 2015 during the Super Blood Moon lunar eclipse.\"/\u003e\u003c/div\u003e\n\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eAt 8:45 pm, about 20 minutes before the first partial eclipse began, \u003ca href=\"https://analytics.USA.gov\"\u003eAnalytics.USA.gov\u003c/a\u003e, which updates every minute, reported 157,796 people were visiting U.S. government websites. NASA had 13 of the Top 20 and held the first 7 spots. As the night progressed, so did the numbers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e9:07 pm: start of first partial eclipse\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e186,370 visitors; NASA had 12 of top 20; first 7 spots\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e9:40 pm: during first partial eclipse\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e224,228 visitors; NASA had 14 of top 20; first 9 spots\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e10:11 pm, start of full eclipse and \u0026ldquo;blood moon\u0026rdquo; phase\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e240,974 visitors; NASA had 17 of top 20; first 9 spots\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe number of people visiting government websites—particularly NASA websites—peaked around \u003cstrong\u003e10:19 pm\u003c/strong\u003e, about 8 minutes into the full blood moon eclipse, with \u003cstrong\u003e274,629\u003c/strong\u003e visitors. NASA still had \u003cstrong\u003e17\u003c/strong\u003e of the Top 20 pages, but had taken over the first \u003cstrong\u003e11\u003c/strong\u003e spots. While the number of visitors dropped dramatically only a half hour later (206,371), NASA still held the reigns on the Top 20 list with 16 spots, including the first 9.\u003c/p\u003e\n\u003cp\u003eAs this rare celestial event began to come to a close at 11:23 pm with the start of the 2nd partial eclipse, NASA held on to 14 of the Top 20 as 126,642 people visited U.S. government websites. When it ended at 12:27 am, 66,871 people were still perusing government websites, and NASA still had the attention of over 50 percent of folks visiting the Top 20 pages with 11 spots in the list, including the first 6.\u003c/p\u003e\n\u003ch2 id=\"whats-next\"\u003eWhat\u0026rsquo;s next?\u003c/h2\u003e\n\u003cp\u003eDuring the broadcast of last night\u0026rsquo;s supermoon eclipse on NASA TV, solar scientist Mitzi Adams of NASA\u0026rsquo;s Marshall Space Flight Center shared her interview with a Scientist Emeritus of NASA\u0026rsquo;s \u003ca href=\"https://www.nasa.gov/centers/goddard/home\"\u003eGoddard Space Flight Center\u003c/a\u003e that had been pre-recorded for the event on Friday. Astrophysicist, author, and eclipse expert, Dr. Fred Espenak, spoke about one of the upcoming eclipse events, the \u003ca href=\"http://eclipse.gsfc.nasa.gov/SEgoogle/SEgoogle2001/SE2017Aug21Tgoogle.html\"\u003e2017 total solar eclipse\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAlso known as \u003cem\u003eAmerica\u0026rsquo;s Eclipse\u003c/em\u003e and the \u003cem\u003eGreat American Eclipse\u003c/em\u003e because it runs exclusively through the United States, this too is a rare eclipse and has been predicted to take place on August 21, 2017. Those lucky enough to be in the \u003ca href=\"http://www.eclipse2017.org/2017/in_the_path.htm\"\u003ePath of Totality\u003c/a\u003e (the path that the moon\u0026rsquo;s shadow takes as it crosses the United States), from Oregon in the northwest to the Carolinas in the southeast, will be able to see all phases of this kind of eclipse which hasn\u0026rsquo;t happened since 1979.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eWant to read more great content like this? Sign up for our \u003ca href=\"https://digital.gov/about/subscribe/\"\u003eDigitalGov newsletter\u003c/a\u003e!\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}