{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Prepare for ‘Mobilegeddon’ II—Interstitial App Ads |Digital.gov",
    "description": "Trends on Tuesday: Prepare for ‘Mobilegeddon’ II—Interstitial App Ads",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/08/trends-on-tuesday-prepare-for-mobilegeddon-ii-interstitial-app-ads/index.json","item" : [
    {"title" :"Trends on Tuesday: Prepare for \u0026#8216;Mobilegeddon\u0026#8217; II—Interstitial App Ads","summary" : "Google has announced a second wave of Mobilegeddon search penalties for websites using mobile app install interstitials.","date" : "2015-09-08T10:00:28-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-09-08-trends-on-tuesday-prepare-for-mobilegeddon-ii-interstitial-app-ads.md",
      
      "filepath" :"news/2015/09/2015-09-08-trends-on-tuesday-prepare-for-mobilegeddon-ii-interstitial-app-ads.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/09/2015-09-08-trends-on-tuesday-prepare-for-mobilegeddon-ii-interstitial-app-ads.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/09/2015-09-08-trends-on-tuesday-prepare-for-mobilegeddon-ii-interstitial-app-ads.md","slug" : "trends-on-tuesday-prepare-for-mobilegeddon-ii-interstitial-app-ads","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/08/trends-on-tuesday-prepare-for-mobilegeddon-ii-interstitial-app-ads/","content" :"\u003cp\u003eGoogle has announced a \u003ca href=\"http://searchengineland.com/library/google/google-mobile-friendly-update\"\u003esecond wave of \u0026ldquo;Mobilegeddon\u0026rdquo; search penalties for websites using mobile app install interstitials\u003c/a\u003e. Beginning November 1st, mobile app Web pages that use large app install interstitials to hide content from the users will be downgraded in search results for not being mobile-friendly.\u003c/p\u003e\n\u003cp\u003eThese are the kind of pop-ups you get when you land on a website for the first time and it immediately prompts you to install their app before you see or experience any content.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/09/600-x-450-google-mobilegeddon-2.jpg\"\n    alt=\"600-x-450-google-mobilegeddon-2\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eA smarter strategy for this kind of prompt would be to set a tracking cookie and only prompt users that have come back multiple times to the website or base the prompt on a longer period of time or number of pageviews into a visit before you prompt users—not before they even get to see the website. Delaying the prompt also helps you more effectively target your app installs towards \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/18/trends-on-tuesday-the-rise-in-mobile-addicts/\"\u003eSuper Users or Mobile Addicts who more frequently or deeply use your site\u003c/a\u003e (and are more likely to use your app frequently), not just a casual visitor from a Google search looking for a quick piece of information.\u003c/p\u003e\n\u003cp\u003eIn the blog post from Google, they also clarify that this won’t affect other interstitials (for instance, surveys and advertisements), but from their previous advice that we discussed on DigitalGov, you should \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/04/trends-on-tuesday-mobile-web-audiences-abandon-sites-with-interstitial-ads/\"\u003estrongly consider interstitial effectiveness before using them\u003c/a\u003e anyway.\u003c/p\u003e\n\u003cp\u003eAs you might recall earlier this year, Google announced \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/15/mobilegeddon-government-edition/\"\u003echanges to their search algorithms to optimize and elevate rankings of mobile-optimized websites\u003c/a\u003e. The results of this change took place this summer and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/11/trends-on-tuesday-the-impact-of-mobilegeddon-on-non-mobile-friendly-sites/\"\u003ecreated double-digit drops in search traffic to websites that were not mobile-optimized\u003c/a\u003e, so Google isn’t bluffing.\u003c/p\u003e\n"}
  ]
}