{
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    "title" : "DigitalGov Podcast: The Secrets Behind CIA Social Media |Digital.gov",
    "description": "DigitalGov Podcast: The Secrets Behind CIA Social Media",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/25/digitalgov-podcast-the-secrets-behind-cia-social-media/index.json","item" : [
    {"title" :"DigitalGov Podcast: The Secrets Behind CIA Social Media","summary" : "The Central Intelligence Agency launched their Twitter account with the second most retweeted inaugural post in the platform’s history.","date" : "2015-08-25T10:00:43-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jherman" : "Justin Herman"},"topics" : {
        
            "podcast" : "Podcast",
            "social-media" : "Social media"
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  "A two-tone podcast microphone icon in the original DigitalGov colors, teal and a salmon pink, is above the horizontal DigitalGov logo.", "width" :
  "1200", "height" :
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  "Mei Suseno, iStock, Getty Images", "format" :
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      "filename" :"2015-08-25-digitalgov-podcast-the-secrets-behind-cia-social-media.md",
      
      "filepath" :"news/2015/08/2015-08-25-digitalgov-podcast-the-secrets-behind-cia-social-media.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/08/2015-08-25-digitalgov-podcast-the-secrets-behind-cia-social-media.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/08/2015-08-25-digitalgov-podcast-the-secrets-behind-cia-social-media.md","slug" : "digitalgov-podcast-the-secrets-behind-cia-social-media","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/25/digitalgov-podcast-the-secrets-behind-cia-social-media/","content" :"\u003cblockquote class=\"twitter-tweet\"\u003e\u003cp lang=\"en\" dir=\"ltr\"\u003eJulia Child and the OSS Recipe for Shark Repellent: \u003ca href=\"http://t.co/q3cC4QiJhR\"\u003ehttp://t.co/q3cC4QiJhR\u003c/a\u003e\u003ca href=\"https://twitter.com/hashtag/SharkWeek?src=hash\u0026amp;ref_src=twsrc%5Etfw\"\u003e#SharkWeek\u003c/a\u003e \u003ca href=\"https://twitter.com/hashtag/OSS?src=hash\u0026amp;ref_src=twsrc%5Etfw\"\u003e#OSS\u003c/a\u003e \u003ca href=\"https://twitter.com/hashtag/WWII?src=hash\u0026amp;ref_src=twsrc%5Etfw\"\u003e#WWII\u003c/a\u003e \u003ca href=\"http://t.co/Idbo1OkPLP\"\u003epic.twitter.com/Idbo1OkPLP\u003c/a\u003e\u003c/p\u003e\u0026mdash; CIA (@CIA) \u003ca href=\"https://twitter.com/CIA/status/619224775483785216?ref_src=twsrc%5Etfw\"\u003eJuly 9, 2015\u003c/a\u003e\u003c/blockquote\u003e\n\u003cscript async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"\u003e\u003c/script\u003e\n\n\n\u003cp\u003eThe Central Intelligence Agency launched their Twitter account with \u003ca href=\"https://twitter.com/CIA/status/474971393852182528\"\u003ethe second most retweeted inaugural post\u003c/a\u003e in the platform’s history: “\u003cem\u003eWe can neither confirm nor deny that this is our first tweet\u003c/em\u003e.”\u003c/p\u003e\n\u003cp\u003eNow for the first time, on the DigitalGov podcast, learn from the CIA itself the best practices behind one of the most high-profile social media accounts in both the public and private sector.\u003c/p\u003e\n\u003cp\u003eJustin Herman, GSA lead for the government-wide \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/social-media/\"\u003eSocialGov Community\u003c/a\u003e, explores the story-behind-the-stories with Carolyn Reams, web strategist for \u003ca href=\"https://www.cia.gov/index.html\"\u003eCIA.gov\u003c/a\u003e, on not-so-secret subjects including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow and why did the CIA get into social media?\u003c/li\u003e\n\u003cli\u003eWhat does a great day look like for the CIA social media team?\u003c/li\u003e\n\u003cli\u003eHow has the high profile of their accounts and overwhelming response changed internal stakeholder expectations?\u003c/li\u003e\n\u003cli\u003eBehind the scenes accounts of well-known CIA social media engagements, including: “The Dr. Zhivago Incident” and “The #Sharkweek Case of Julia Child and the Shark Repellent.”\u003c/li\u003e\n\u003cli\u003eWhat’s next?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAlso joining the conversation is Scott Horvath, social media lead for the U.S. Geological Survey, providing perspectives from his more than eight years of experience in government social media.\u003c/p\u003e\n\u003cp\u003e\u003caudio class=\"wp-audio-shortcode\" id=\"audio-302122-4\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"\u003e\u003csource type=\"audio/mpeg\" src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/08/CIA_Podcast.mp3\" /\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/08/CIA_Podcast.mp3\"\u003ehttps://s3.amazonaws.com/digitalgov/_legacy-img/2015/08/CIA_Podcast.mp3\u003c/a\u003e\u003c/audio\u003e\u003c/p\u003e\n\u003cp\u003eTo listen to the podcast offline, \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/08/CIA_Podcast.mp3\"\u003edownload the .mp3 file\u003c/a\u003e (21 MB). You can also download and \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/08/CIA-Social-Media-Podcast-Aug-2015-Transcript.docx\"\u003eread the transcript\u003c/a\u003e (Word document, 14 KB, 10 pages).\u003c/p\u003e\n"}
  ]
}