{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: The Impact of ‘Mobilegeddon’ on Non Mobile-Friendly Sites |Digital.gov",
    "description": "Trends on Tuesday: The Impact of ‘Mobilegeddon’ on Non Mobile-Friendly Sites",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/11/trends-on-tuesday-the-impact-of-mobilegeddon-on-non-mobile-friendly-sites/index.json","item" : [
    {"title" :"Trends on Tuesday: The Impact of ‘Mobilegeddon’ on Non Mobile-Friendly Sites","summary" : "Adobe released its quarterly Adobe Digital Index report this month, which showed websites that aren’t mobile optimized are seeing more than double-digit drops in traffic from Google’s organic search referrals. This is after the leading search engine announced it would start penalizing websites, after April 21st, that weren’t optimized for mobile—also called “Mobilegeddon.” Microsoft’s Bing search engine also","date" : "2015-08-11T10:00:11-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "search" : "Search",
            "search-engine-optimization" : "Search engine optimization"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-08-11-trends-on-tuesday-the-impact-of-mobilegeddon-on-non-mobile-friendly-sites.md",
      
      "filepath" :"news/2015/08/2015-08-11-trends-on-tuesday-the-impact-of-mobilegeddon-on-non-mobile-friendly-sites.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/08/2015-08-11-trends-on-tuesday-the-impact-of-mobilegeddon-on-non-mobile-friendly-sites.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/08/2015-08-11-trends-on-tuesday-the-impact-of-mobilegeddon-on-non-mobile-friendly-sites.md","slug" : "trends-on-tuesday-the-impact-of-mobilegeddon-on-non-mobile-friendly-sites","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/11/trends-on-tuesday-the-impact-of-mobilegeddon-on-non-mobile-friendly-sites/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/08/600-x-291-ADOBE-DIGITAL-INDEX-chart-Spread-of-organic-search-visits-by-mobile-friendliness-from-April-21-2015-to-June-29-2015.jpg\"\n    alt=\"Spread of organic search visits by mobile friendliness from April 21, 2015 to June 29, 2015. Highlights Organic traffic up to 10% lower among sites with low mobile engagement.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eAdobe released its \u003ca href=\"http://www.cmo.com/articles/2015/7/10/adi-mobilegeddon.html\"\u003equarterly Adobe Digital Index report\u003c/a\u003e this month, which showed websites that aren’t mobile optimized are seeing more than double-digit drops in traffic from Google’s organic search referrals.\u003c/p\u003e\n\u003cp\u003eThis is after the leading search engine announced it would start penalizing websites, after April 21st, that weren’t optimized for mobile—\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/15/mobilegeddon-government-edition/\"\u003ealso called “Mobilegeddon\u003c/a\u003e.” Microsoft’s Bing search engine also \u003ca href=\"http://blogs.bing.com/webmaster/2015/05/14/our-approach-to-mobile-friendly-search/\"\u003emade a similar announcement\u003c/a\u003e, indicating that mobile-optimized sites would receive special benefits in its search results.\u003c/p\u003e\n\u003cp\u003eThe report from Adobe showed the impact was especially pronounced on days when people are away from their computers and mobile usage is high—Memorial Day was listed as the biggest day for reduced traffic, pushing well beyond a 10% loss.\u003c/p\u003e\n\u003cp\u003eThis trend of \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/28/trends-on-tuesday-people-over-55-soon-to-be-mobile-majority-users/\"\u003eadults becoming mobile-first\u003c/a\u003e, or \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/28/trends-on-tuesday-people-over-55-soon-to-be-mobile-majority-users/\"\u003emobile-majority users\u003c/a\u003e, is only going to continue, so the traffic losses will continue to grow for sites penalized for not being mobile-optimized.\u003c/p\u003e\n\u003cp\u003eIn the report, Tamara Gaffney, principal for the Adobe Digital Index said, “While there wasn’t a precipitous drop among non-friendly sites, the effect is pronounced over the 10 weeks after the event. Such continued loss of traffic suggests that immediate emphasis would have been placed on paid search as a quick way to recover traffic. But that strategy is not necessarily sustainable.”\u003c/p\u003e\n\u003cp\u003eFor government agencies who don’t buy search traffic, the only sustainable model is to immediately get your sites mobile-friendly and follow the mobile search improvement tips provided by DigitalGov Search \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/15/mobilegeddon-government-edition/\"\u003ein this article\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIf your agency needs help or wants to learn more about the trends shaping the future of mobile, please \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/\"\u003esubscribe to the MobileGov Community of Practice\u003c/a\u003e and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\"\u003echeck out the mobile resources\u003c/a\u003e and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/emerging-tech/\"\u003eTrends on Tuesday posts on DigitalGov\u003c/a\u003e to read more resources on how to prepare for the process.\u003c/p\u003e\n"}
  ]
}