{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: People Over 55 Soon to Be Mobile-Majority Users |Digital.gov",
    "description": "Trends on Tuesday: People Over 55 Soon to Be Mobile-Majority Users",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/28/trends-on-tuesday-people-over-55-soon-to-be-mobile-majority-users/index.json","item" : [
    {"title" :"Trends on Tuesday: People Over 55 Soon to Be Mobile-Majority Users","summary" : "In July, comScore released a research paper, The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the U.S., Canada, UK and Beyond, covering a lot of areas from smartphone penetration to Android vs. Apple preferences.","date" : "2015-07-28T10:00:12-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-07-28-trends-on-tuesday-people-over-55-soon-to-be-mobile-majority-users.md",
      
      "filepath" :"news/2015/07/2015-07-28-trends-on-tuesday-people-over-55-soon-to-be-mobile-majority-users.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/07/2015-07-28-trends-on-tuesday-people-over-55-soon-to-be-mobile-majority-users.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/07/2015-07-28-trends-on-tuesday-people-over-55-soon-to-be-mobile-majority-users.md","slug" : "trends-on-tuesday-people-over-55-soon-to-be-mobile-majority-users","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/28/trends-on-tuesday-people-over-55-soon-to-be-mobile-majority-users/","content" :"\u003cp\u003eIn July, comScore released a research paper, \u003ca href=\"http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-Global-Mobile-Report\"\u003eThe Global Mobile Report: How Multi-Platform Audiences \u0026amp; Engagement Compare in the U.S., Canada, UK and Beyond,\u003c/a\u003e covering a lot of areas from \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/05/26/trends-on-tuesday-186-3-million-people-own-smartphones-in-the-u-s/\"\u003esmartphone penetration\u003c/a\u003e to Android vs. Apple preferences.\u003c/p\u003e\n\u003cp\u003eThe most impactful trend for government agencies might be best communicated through this graphic:\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/07/600-x-308-USA-Canada-UK-Demographics-Share-of-Time-Spent-by-Platform.jpg\"\n    alt=\"USA, UK, and Canada Demographics for Share of Time Spent by Platform. Smartphones are now driving the highest portion of digital media time spent amongst Millennials age 18 to 34, a dynamic that is most pronounced in the US where they account for 61 percent, but is also true in Canada (47 percent) and the U.K. (50 percent). Desktop internet usage still accounts for a big slice of internet time among those age 55 and over in all three markets.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eIn the U.S., tablets and smartphones are driving the majority of digital media usage for 18-to 54-year-olds. People 55 and older are on the cusp of breaking the 50% barrier for mobile and tablet usage.\u003c/p\u003e\n\u003cp\u003eThe exact percentage of device time is a little different than the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/14/trends-on-tuesday-adults-use-mobile-devices-most-of-the-time/\"\u003eMillennial Media report\u003c/a\u003e we shared a couple weeks ago, but the trend is the same—young people use mobile as their first and most frequent digital platform, and people over 55 are also quickly making that shift.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\"\u003eRead more mobile trends\u003c/a\u003e and how to \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/05/04/helpful-resources-to-help-make-your-content-mobile-friendly/\"\u003eprepare your agency to be mobile-friendly\u003c/a\u003e on DigitalGov.\u003c/p\u003e\n"}
  ]
}