{
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    "title" : "Trends on Tuesday: GOV.UK Weighs in on Mobile User Habits |Digital.gov",
    "description": "Trends on Tuesday: GOV.UK Weighs in on Mobile User Habits",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/21/trends-on-tuesday-gov-uk-weighs-in-on-mobile-user-habits/index.json","item" : [
    {"title" :"Trends on Tuesday: GOV.UK Weighs in on Mobile User Habits","summary" : "England’s Government Digital Service (similar to our own U.S. Digital Services and 18F) did a study of how content on their websites is consumed on mobile and non-mobile devices and learned several key points for a future-focused and","date" : "2015-07-21T10:00:57-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-07-21-trends-on-tuesday-gov-uk-weighs-in-on-mobile-user-habits.md",
      
      "filepath" :"news/2015/07/2015-07-21-trends-on-tuesday-gov-uk-weighs-in-on-mobile-user-habits.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/07/2015-07-21-trends-on-tuesday-gov-uk-weighs-in-on-mobile-user-habits.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/07/2015-07-21-trends-on-tuesday-gov-uk-weighs-in-on-mobile-user-habits.md","slug" : "trends-on-tuesday-gov-uk-weighs-in-on-mobile-user-habits","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/21/trends-on-tuesday-gov-uk-weighs-in-on-mobile-user-habits/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/07/600-x-300-UKgov-mobile-views-0415.jpg\"\n    alt=\"Chart showing Top 10 Gov dot U K content viewed via mobile devices\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eEngland’s \u003ca href=\"https://www.gov.uk/government/organisations/government-digital-service\"\u003eGovernment Digital Service\u003c/a\u003e (similar to our own \u003ca href=\"https://www.whitehouse.gov/digital/united-states-digital-service\"\u003eU.S. Digital Services\u003c/a\u003e and \u003ca href=\"https://18f.gsa.gov/\"\u003e18F\u003c/a\u003e) did a study of how content on their websites is consumed on mobile and non-mobile devices and \u003ca href=\"https://insidegovuk.blog.gov.uk/2015/06/26/improving-content-display-mobile/\"\u003elearned several key points for a future-focused and mobile-friendly government organization\u003c/a\u003e:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eMobile platforms account for the lion’s share of most of their content (see their graphic above), so being \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/30/mobile-first/\"\u003emobile-first\u003c/a\u003e and at least mobile-optimized is mandatory.\u003c/li\u003e\n\u003cli\u003eMore intense, complex tasks are still frequently started on desktops, but young and less affluent users expect to be able to do them on their smartphone. This follows a similar trend we reported on earlier in the year: \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/10/trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms/\"\u003epeople are growing more comfortable and expect to be able to complete complex tasks on their mobile devices\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eThey must prepare for ‘\u003ca href=\"http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/\"\u003eadaptive content\u003c/a\u003e’ that’s more structured and can be reformatted for multiple platforms. This allows digital publishers to \u003ca href=\"http://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13\"\u003eCreate Once, Publish Everywhere (COPE)\u003c/a\u003e, a strategy coined by NPR’s digital team.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eOn the other side of the Atlantic Ocean, the \u003ca href=\"http://gsa.github.io/Open-And-Structured-Content-Models/faqs.html\"\u003eOpen and Structured Content Models Working Group and DigitalGov\u003c/a\u003e are putting forward model standards for two of the most popular types of content on government websites—\u003ca href=\"http://gsa.github.io/Open-And-Structured-Content-Models/models/article-model.html\"\u003earticles\u003c/a\u003e and \u003ca href=\"http://gsa.github.io/Open-And-Structured-Content-Models/models/event-model.html\"\u003eevents\u003c/a\u003e—to better manage, share and publish digital content across government digital properties.\u003c/p\u003e\n\u003cp\u003eThese proposed content models help define \u003ca href=\"http://gsa.github.io/Open-And-Structured-Content-Models/models/article-model.html\"\u003eall sorts of meta data and information around content\u003c/a\u003e that’s created on government sites—from related multimedia to source organization to short and long descriptions of the content. This allows content to be more adaptable and portable across platforms, from \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/02/trends-on-tuesday-thinking-about-your-agencys-glanceable-moment-strategy/\"\u003eglanceable moments on a smartwatch\u003c/a\u003e to \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/01/finding-the-best-mobile-moment-is-the-first-stepping-stone-to-anytime-anywhere-government/\"\u003emobile moments on smartphones\u003c/a\u003e to the traditional desktop experience.\u003c/p\u003e\n\u003cp\u003ePreparing government information in this structured data format and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/13/the-content-corner-create-better-mobile-content/\"\u003ethen creating content that is mobile-optimized\u003c/a\u003e will help your agency exponentially grow and serve your audience across all platforms, websites, formats and tools—now, and into the future.\u003c/p\u003e\n"}
  ]
}