{
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    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Adults Use Mobile Devices Most of the Time |Digital.gov",
    "description": "Trends on Tuesday: Adults Use Mobile Devices Most of the Time",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/14/trends-on-tuesday-adults-use-mobile-devices-most-of-the-time/index.json","item" : [
    {"title" :"Trends on Tuesday: Adults Use Mobile Devices Most of the Time","summary" : "Millennial Media released a new research report, Connected Consumers: Gaining Insights Across Screens, examining U.S. digital audiences from January 2014 until January 2015 with some interesting information that reinforces trends we’ve covered before.","date" : "2015-07-14T10:00:29-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-07-14-trends-on-tuesday-adults-use-mobile-devices-most-of-the-time.md",
      
      "filepath" :"news/2015/07/2015-07-14-trends-on-tuesday-adults-use-mobile-devices-most-of-the-time.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/07/2015-07-14-trends-on-tuesday-adults-use-mobile-devices-most-of-the-time.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/07/2015-07-14-trends-on-tuesday-adults-use-mobile-devices-most-of-the-time.md","slug" : "trends-on-tuesday-adults-use-mobile-devices-most-of-the-time","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/14/trends-on-tuesday-adults-use-mobile-devices-most-of-the-time/","content" :"\u003cp\u003eMillennial Media released a new research report, \u003ca href=\"http://www.millennialmedia.com/mobile-insights/industry-research/connected-consumers-gaining-insights-across-screens\"\u003eConnected Consumers: Gaining Insights Across Screens\u003c/a\u003e, examining U.S. digital audiences from January 2014 until January 2015 with some interesting information that reinforces trends \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/09/trends-on-tuesday-7-key-takeaways-from-mary-meekers-2015-internet-trends-report/\"\u003ewe’ve covered before\u003c/a\u003e. If your users fall into these demographics, you need to \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/01/finding-the-best-mobile-moment-is-the-first-stepping-stone-to-anytime-anywhere-government/\"\u003emobilize the content\u003c/a\u003e they’re accessing on mobile devices.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/07/600-x-510-Share-of-Monthly-Online-Minutes-by-Audience.jpg\"\n    alt=\"Share of monthly online minutes use by device (smartphone, tablet or PC) within 3 adult age groups; 18 to 34, 35 to 54, and 55 or older.\"/\u003e\u003c/div\u003e\n\n\n\u003ch2 id=\"mobile-and-tablet-devices-account-for-majority-of-time\"\u003e\u003cstrong\u003eMobile and Tablet Devices Account for Majority of Time\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eIf your audience is predominantly under 55 years old, you must be mobile-friendly because more than 60% of that audience’s digital consumption time is spent on mobile and tablet devices. Among the under 34 audience, it’s 69% on mobile and tablet devices.\u003c/p\u003e\n\u003ch2 id=\"its-not-just-the-younger-people-going-mobile-first\"\u003e\u003cstrong\u003eIt’s Not Just the Younger People Going Mobile First\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eMillennial Media cites in the report, “Adults 35-54 grew their share of monthly minutes with smartphones 46% and 49% with tablets. Adults ages 55 and over experienced a 25% increase in share of time spent with mobile year-over-year.”\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/07/600-x-523-Smartphone-Ownership-by-Screen-Size.jpg\"\n    alt=\"smartphone ownership by screen size\"/\u003e\u003c/div\u003e\n\n\n\u003ch2 id=\"larger-phones-or-phablets-use-grows-while-smaller-phone-use-shrinks\"\u003e\u003cstrong\u003eLarger Phones or Phablets Use Grows while Smaller Phone Use Shrinks\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eAmerican consumers owning smartphones with screens smaller than 4 inches declined 49% since last year, while those with 5 to 6 inch screens grew 161%. \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/05/12/trends-on-tuesday-consumer-purchases-and-usage-of-tablets-shrink-as-phablets-grow/\"\u003eWe’ve reported on several studies pointing to this trend\u003c/a\u003e, and this report reinforces the growth of the large phone form factor. Agencies need to \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/09/the-emulator-dilemma-can-mobile-device-testing-be-completed-without-mobile-devices/\"\u003etest on emulators\u003c/a\u003e, many devices and operating systems when they release new mobile products.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/07/600-x-539-Cross-Device-Behavior-by-Content.jpg\"\n    alt=\"Cross-Device Behavior by Content\"/\u003e\u003c/div\u003e\n\n\n\u003ch2 id=\"content-type-determines-platform-choice\"\u003e\u003cstrong\u003eContent Type Determines Platform Choice\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eUsers tend to swing between mobile and PCs use depending on the type of content. News, retail and sports content were the few areas where there was close to a 50/50 mobile/PC split. Weather, food, games and health content all dominated mobile, while business, travel and TV lead the PC platform.\u003c/p\u003e\n\u003cp\u003eAs agencies continue to meet user needs through mobile development, they must take into account what devices are used by their target populations as well as the types of content their audiences engage with on mobile.\u003c/p\u003e\n"}
  ]
}