{
    "version" : "https://jsonfeed.org/version/1",
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    "title" : "Trends on Tuesday: Native App Push Notifications Drive Repeat Use |Digital.gov",
    "description": "Trends on Tuesday: Native App Push Notifications Drive Repeat Use",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/30/trends-on-tuesday-native-app-push-notifications-drive-repeat-use/index.json","item" : [
    {"title" :"Trends on Tuesday: Native App Push Notifications Drive Repeat Use","summary" : "Analytics company, Localytics, released a new report about mobile app retention rates from the past 4 years that agencies should heed when considering their needs for building native mobile apps, compared to mobile-friendly","date" : "2015-06-30T10:00:59-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "software-engineering" : "Software engineering"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-06-30-trends-on-tuesday-native-app-push-notifications-drive-repeat-use.md",
      
      "filepath" :"news/2015/06/2015-06-30-trends-on-tuesday-native-app-push-notifications-drive-repeat-use.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/06/2015-06-30-trends-on-tuesday-native-app-push-notifications-drive-repeat-use.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/06/2015-06-30-trends-on-tuesday-native-app-push-notifications-drive-repeat-use.md","slug" : "trends-on-tuesday-native-app-push-notifications-drive-repeat-use","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/30/trends-on-tuesday-native-app-push-notifications-drive-repeat-use/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/06/600-x-289-Localytics-2015-App-User-Retention-Rate-United-States.jpg\"\n    alt=\"Chart showing the App User Retention Rate in the United States, comparing the years 2013, 2014 and 2015.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eAnalytics company, Localytics, released a \u003ca href=\"http://info.govalytics.com/blog/app-user-retention-improves-in-the-us\"\u003enew report about mobile app retention rates from the past 4 years\u003c/a\u003e that agencies should heed when considering their needs for building native mobile apps, compared to mobile-friendly websites.\u003c/p\u003e\n\u003cp\u003eIn the U.S. the number of users that re-engage more than once after installing is pretty low, with 19% of American users abandoning after just one use. The number of “regular” users who have opened the app more than 10 times is also low—42% in 2015, but that is trending upward from 41% in 2014 and 35% in 2013.\u003c/p\u003e\n\u003cp\u003eOne tool that Localytics’ Dave Hoch cites as valuable for re-engaging your app users is push notification, saying:\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“On a more positive note, we found that apps that leverage push messaging have higher rates of user retention in both the U.S and China. Push messaging offers a transformative way to interact with users in real-time and helps to enhance the overall value of an app. Companies around the world are starting to leverage push messaging more effectively, helping to drive notable increases in retention.”\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/06/600-x-287-2015-App-User-Retention-Rate-by-Push-Enablement-United-States.jpg\"\n    alt=\"Chart showing App User Retention Rate by Push Enablement in the United States, comparing apps with Push Enabled and Push Disabled.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eTheir research found native apps with integrated push notifications are retaining regular users (those who open the app more than 10 times) at a rate of 56% in 2015.\u003c/p\u003e\n\u003cp\u003eOne of the challenges of app engagement for government agencies is their content is often very utility driven. While \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/10/trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms/\"\u003eapps are often especially good for complex utility tasks as well as entertainment\u003c/a\u003e, users of government apps will probably be more brief and low-engagement audiences. For instance, use cases would be reporting a trash pickup or filing a public complaint or looking up a government office.\u003c/p\u003e\n\u003cp\u003eTo learn more about best practices and trends in this area, check out additional  \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\"\u003emobile articles on DigitalGov\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}