{
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    "title" : "DigitalGov Podcast: DAP Delivers Data for 4,000 Websites |Digital.gov",
    "description": "DigitalGov Podcast: DAP Delivers Data for 4,000 Websites",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/29/digitalgov-podcast-dap-delivers-data-for-4000-websites/index.json","item" : [
    {"title" :"DigitalGov Podcast: DAP Delivers Data for 4,000 Websites","summary" : "You cannot improve your digital outreach without data. Since 2012, the Digital Analytics Program (DAP) has provided agencies the critical information and metrics that they need to make their public-facing websites better.","date" : "2015-06-29T11:10:56-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "analytics" : "Analytics",
            "podcast" : "Podcast"
            },"primary_image" : { "uid" : "orig-dg-podcast-logo-mei-suseno-istock-getty-images-1148452254", "alt" :
  "A two-tone podcast microphone icon in the original DigitalGov colors, teal and a salmon pink, is above the horizontal DigitalGov logo.", "width" :
  "1200", "height" :
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  "Mei Suseno, iStock, Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2015-06-29-digitalgov-podcast-dap-delivers-data-for-4000-websites.md",
      
      "filepath" :"news/2015/06/2015-06-29-digitalgov-podcast-dap-delivers-data-for-4000-websites.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/06/2015-06-29-digitalgov-podcast-dap-delivers-data-for-4000-websites.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/06/2015-06-29-digitalgov-podcast-dap-delivers-data-for-4000-websites.md","slug" : "digitalgov-podcast-dap-delivers-data-for-4000-websites","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/29/digitalgov-podcast-dap-delivers-data-for-4000-websites/","content" :"\u003cdiv class=\"image image-right image-right-legacy\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/08/250-x-151-DAP-2.jpg\"\n    alt=\"Digital Analytics Program (DAP) screen capture of an analytics dashboard\"/\u003e\u003c/div\u003e\n\n\u003cp\u003eYou cannot improve your digital outreach without data. Since 2012, the \u003ca href=\"https://digital.gov/guides/dap/\"\u003eDigital Analytics Program\u003c/a\u003e (DAP) has provided agencies the critical information and metrics that they need to make their public-facing websites better. The buzz around DAP has grown with the release of the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/19/turning-government-data-into-better-public-service/\"\u003eDigital Analytics Dashboard\u003c/a\u003e, which provides a real-time glimpse into government Web traffic, and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/03/taking-the-pulse-of-the-federal-governments-web-presence/\"\u003ePulse\u003c/a\u003e, a dashboard showing the percentage of agencies that have implemented DAP. Both dashboards rely on DAP data to inform the public about government Web activities.\u003c/p\u003e\n\u003cp\u003eHow did the program reach this point, where 4,000 websites have implemented DAP, and why does it matter?\u003c/p\u003e\n\u003cp\u003eFor our second DigitalGov podcast, we spoke with Marina Fox, Manager of DAP, and Tim Lowden, an analyst on the DAP team. They discuss the history of DAP, the surprises that have come up during the DAP journey, their future plans, and how the Dashboard revealed a recent surge of interest in moonquakes.\u003c/p\u003e\n\u003cp\u003e\u003caudio class=\"wp-audio-shortcode\" id=\"audio-280092-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"\u003e\u003csource type=\"audio/mpeg\" src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/06/Inside-look-at-DAP-Digital-Analytics-Program.mp3\" /\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/06/Inside-look-at-DAP-Digital-Analytics-Program.mp3\"\u003ehttps://s3.amazonaws.com/digitalgov/_legacy-img/2015/06/Inside-look-at-DAP-Digital-Analytics-Program.mp3\u003c/a\u003e\u003c/audio\u003e\u003c/p\u003e\n\u003cp\u003eTo listen to the podcast offline, \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/06/Inside-look-at-DAP-Digital-Analytics-Program.mp3\" title=\"Listen to An Inside look at the Digital Analytics Program\"\u003edownload the .mp3 file\u003c/a\u003e (13 MB). You can also \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/06/Podcast-Transcript-Inside-look-at-the-Digital-Analytics-Program-DAP.docx\"\u003edownload and read the transcript\u003c/a\u003e (Word document, 21 KB,5 pages).\u003cem\u003eAuthor’s note: At the time of podcast recording, DAP was implemented on 3,800 websites. DAP is now on more than 4,000 websites.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}
