{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: More Google Searches Now Take Place on Mobile Devices than Desktops |Digital.gov",
    "description": "Trends on Tuesday: More Google Searches Now Take Place on Mobile Devices than Desktops",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/05/19/trends-on-tuesday-more-google-searches-now-take-place-on-mobile-devices-than-desktops/index.json","item" : [
    {"title" :"Trends on Tuesday: More Google Searches Now Take Place on Mobile Devices than Desktops","summary" : "The drum beat of the continuing and quick cultural shift to mobile device dominance continues to grow—Google announced that more searches take place on mobile devices than desktops in 10 countries, including the U.S. and Japan. These searches are often driven","date" : "2015-05-19T10:00:03-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-05-19-trends-on-tuesday-more-google-searches-now-take-place-on-mobile-devices-than-desktops.md",
      
      "filepath" :"news/2015/05/2015-05-19-trends-on-tuesday-more-google-searches-now-take-place-on-mobile-devices-than-desktops.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/05/2015-05-19-trends-on-tuesday-more-google-searches-now-take-place-on-mobile-devices-than-desktops.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/05/2015-05-19-trends-on-tuesday-more-google-searches-now-take-place-on-mobile-devices-than-desktops.md","slug" : "trends-on-tuesday-more-google-searches-now-take-place-on-mobile-devices-than-desktops","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/05/19/trends-on-tuesday-more-google-searches-now-take-place-on-mobile-devices-than-desktops/","content" :"\u003cp\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/04/250-x-444-Search-engine-results-indicating-that-an-NPS-park-website-is-mobile-friendly.jpg\"\n    alt=\"Search engine results indicating that an NPS park website is mobile-friendly\"/\u003e\u003c/div\u003e\n\nThe drum beat of the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/12/02/trends-on-tuesday-americas-new-first-screen/\"\u003econtinuing\u003c/a\u003e and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/27/trends-on-tuesday-mobile-marketing-on-the-rise/\"\u003equick\u003c/a\u003e cultural shift to \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/31/trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must/\" title=\"Trends on Tuesday: Smartphone Market Growth Makes Mobile-Friendly a Must\"\u003emobile device dominance\u003c/a\u003e continues to grow—\u003ca href=\"http://adwords.blogspot.com/2015/05/building-for-next-moment.html\"\u003eGoogle announced that more searches take place on mobile devices than desktops in 10 countries\u003c/a\u003e, including the U.S. and Japan.\u003c/p\u003e\n\u003cp\u003eThese searches are often driven by \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/07/trends-on-tuesday-40-of-americans-use-smartphones-to-find-government-information/\"\u003e‘need-to-know’ information\u003c/a\u003e or utility-based actions (rather than entertainment or more passive consumption), which aligns with a lot of the information and resources government agencies provide on their digital properties.\u003c/p\u003e\n\u003cp\u003eJerry Dischler from Google cited in the announcement, “consumers, particularly on mobile devices, now have higher expectations than ever before—they want everything right, and they want everything right away. This requires that marketers answer their needs in the moment, whenever and wherever they are. Our investments in mobile are driven by consumers’ expectations for immediacy and relevance in the moment.”\u003c/p\u003e\n\u003cp\u003eFlurry \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/10/trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms/\"\u003ereleased research earlier this year\u003c/a\u003e that pointed to similar audience expectations on being able to do \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/10/trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms/\" title=\"Trends on Tuesday: More Time-Consuming, Complex Tasks on Mobile Platforms\"\u003emore complex tasks, faster and easier on mobile devices\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMore searches taking place on mobile than desktop isn’t surprising as the industry continues to shift to be more \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\"\u003emobile first\u003c/a\u003e; earlier this year Google shifted search results to give higher rank to mobile-optimized sites, billed by many as the “\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/15/mobilegeddon-government-edition/\"\u003eMobilegeddon\u003c/a\u003e.” Microsoft’s Bing search engine \u003ca href=\"http://blogs.bing.com/webmaster/2015/05/14/our-approach-to-mobile-friendly-search/\"\u003eannounced this week that they are also going to make similar changes\u003c/a\u003e to elevate mobile-friendly sites in their search results.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/05/393-x-400-Search-on-Bing-showing-Mobile-friendly-site.jpg\"\n    alt=\"Search on Bing showing Mobile friendly site\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eFor government services, this is just more of a continuing trend that should motivate you to move as quickly as possible to make sure all your digital properties are optimized for mobile. If your agency needs to help, please check out the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\"\u003ecornucopia of mobile resources on DigitalGov\u003c/a\u003e to help prepare you for that process.\u003c/p\u003e\n"}
  ]
}