{
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    "title" : "Trends on Tuesday: Consumer Purchases and Usage of Tablets Shrink, as Phablets Grow |Digital.gov",
    "description": "Trends on Tuesday: Consumer Purchases and Usage of Tablets Shrink, as Phablets Grow",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/05/12/trends-on-tuesday-consumer-purchases-and-usage-of-tablets-shrink-as-phablets-grow/index.json","item" : [
    {"title" :"Trends on Tuesday: Consumer Purchases and Usage of Tablets Shrink, as Phablets Grow","summary" : "Consumers are buying less tablets and more phablets, especially in the U.S. Three recent research reports released in the past week from IDC, Flurry and Kantar each point to a shift in consumer purchasing habits over the past quarter, showing that consumers","date" : "2015-05-12T10:00:21-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-05-12-trends-on-tuesday-consumer-purchases-and-usage-of-tablets-shrink-as-phablets-grow.md",
      
      "filepath" :"news/2015/05/2015-05-12-trends-on-tuesday-consumer-purchases-and-usage-of-tablets-shrink-as-phablets-grow.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/05/2015-05-12-trends-on-tuesday-consumer-purchases-and-usage-of-tablets-shrink-as-phablets-grow.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/05/2015-05-12-trends-on-tuesday-consumer-purchases-and-usage-of-tablets-shrink-as-phablets-grow.md","slug" : "trends-on-tuesday-consumer-purchases-and-usage-of-tablets-shrink-as-phablets-grow","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/05/12/trends-on-tuesday-consumer-purchases-and-usage-of-tablets-shrink-as-phablets-grow/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/05/500-x-348-Android-chart-tumblr%5c_inline%5c_nnkzc31AAT1tpd7xq_500.jpg\"\n    alt=\"Distribution of Android Device Models by Form Factor from Flurry Analytics.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003e\u003ca href=\"http://recode.net/2015/05/06/the-tablet-story-isnt-over-but-its-changing/\"\u003eConsumers are buying less tablets and more phablets\u003c/a\u003e, especially in the U.S.\u003c/p\u003e\n\u003cp\u003eThree recent research reports released in the past week from \u003ca href=\"http://www.idc.com/getdoc.jsp?containerId=prUS25593415\"\u003eIDC\u003c/a\u003e, \u003ca href=\"http://flurrymobile.tumblr.com/post/117769261810/the-phablet-revolution\"\u003eFlurry\u003c/a\u003e and \u003ca href=\"http://www.kantarworldpanel.com/global/News/US-phablet-market-soars\"\u003eKantar\u003c/a\u003e each point to a shift in consumer purchasing habits over the past quarter, showing that consumers are reducing the number of tablet devices purchased with an increase in “phablet” or large 5-inch sized phones increasing.\u003c/p\u003e\n\u003cp\u003e“Phablets claimed 21% of all U.S. smartphone sales in Q1 2015 – nearly quadrupling their 6% share from the first quarter of 2014,” \u003ca href=\"http://www.kantarworldpanel.com/global/News/US-phablet-market-soars\"\u003eKatar WorldPanel’s report cites\u003c/a\u003e. “Apple iPhone 6 Plus took 44% of this segment. Screen size was cited as the main reason for buying a particular phone by both iOS and Android buyers at 43% and 47%, respectively.”\u003c/p\u003e\n\u003cp\u003eFlurry, a mobile analytics company owned by Yahoo!, was shocked by the results. On their mobile insights blog they wrote, “The growth in phablets from only \u003ca href=\"http://www.flurry.com/blog/flurry-insights/tides-turn-phablet%E2%80%99s-popularity#.VTxNHhOUc7M\"\u003ea year ago\u003c/a\u003e is staggering: In January 2014, phablets accounted for only 6 percent of the used devices. In March 2015, the phablet share more than tripled to 20 percent! This growth has come mostly at the expense of medium-sized phones, which lost 9 percent share in the past year. Full-size tablets and small phones also suffered losses in share while small tablets held their ground at 7 percent.”\u003c/p\u003e\n\u003cp\u003eThis \u003ca href=\"http://www.theguardian.com/technology/2013/sep/02/phablets-asia-pacific-tablets-laptops-growth\"\u003ephablet consumer trend exploded in Asia over the past couple years\u003c/a\u003e and has slowly made it’s way over to the U.S. with the tipping point coming this past year’s release of the Apple iPhone 6 Plus. For many years, Apple resisted large phones (\u003ca href=\"http://www.engadget.com/2010/07/16/jobs-no-ones-going-to-buy-a-big-phone/\"\u003eSteve Jobs famously and frequently criticized big phones\u003c/a\u003e) and Android built a strong base of users who wanted the larger devices:\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/05/600-x-420-Trends-Tuesday-phablets-chart-screen-shot-2015-04-22-at-9-02-50-am.jpg\"\n    alt=\"Chart showing quarterly shipments of tablets and smartphones 4 or greater in millions. Source: IDC\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eWhile phablet purchases have been growing, \u003ca href=\"http://flurrymobile.tumblr.com/post/117769261810/the-phablet-revolution\"\u003eIDC’s report says that tablet growth continues to shrink\u003c/a\u003e, impacted by phablets eating their share of the market:\u003c/p\u003e\n\u003cp\u003e“The market slowdown that we witnessed last quarter is continuing to impact the tablet segment, but we see some growth areas that are starting to materialize,” said Jean Philippe Bouchard, a research expert on tablets at International Data Corporation. “Cellular-enabled tablets are outgrowing the rest of the market, providing an additional revenue stream for OEMs and mobile operators. In addition to driving higher usage than Wi-Fi-only tablets, cellular-enabled tablets also help position the segment as true mobile solutions rather than stay-at-home devices.”\u003c/p\u003e\n\u003cp\u003eFor government agencies, this continues to echo the drum beat that \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/05/05/trends-on-tuesday-u-s-mobile-only-internet-users-now-outnumber-desktop-only-users/\"\u003ewe need to move swiftly to mobile-friendly sites\u003c/a\u003e that \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/31/trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must/\"\u003eoffer flexible designs\u003c/a\u003e from \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/13/trends-on-tuesday-responsive-web-design-implementation-happening-piecemeal/\"\u003esmall phones to all sizes of tablets and phablets\u003c/a\u003e to \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/07/trends-on-tuesday-40-of-americans-use-smartphones-to-find-government-information/\"\u003eserve our constituents\u003c/a\u003e. If you’re preparing to move your digital properties to be mobile-friendly, \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/05/04/helpful-resources-to-help-make-your-content-mobile-friendly/\"\u003echeck out these resources\u003c/a\u003e.**\u003c/p\u003e\n\u003cp\u003e**\u003c/p\u003e\n"}
  ]
}