{
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    "title" : "Trends on Tuesday: Smartphone Market Growth Makes Mobile-Friendly a Must |Digital.gov",
    "description": "Trends on Tuesday: Smartphone Market Growth Makes Mobile-Friendly a Must",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/31/trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must/index.json","item" : [
    {"title" :"Trends on Tuesday: Smartphone Market Growth Makes Mobile-Friendly a Must","summary" : "ComScore reported last week that smartphones now make up a whopping 75% of the mobile market. That’s up from 65% just one year ago. This means three-quarters of Americans over the age of 13 now have smartphones, and they are accessing government services with them more and more. This is an undeniable fact because earlier this","date" : "2015-03-31T13:00:43-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jparcell" : "Jacob Parcell"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-03-31-trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must.md",
      
      "filepath" :"news/2015/03/2015-03-31-trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/03/2015-03-31-trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/03/2015-03-31-trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must.md","slug" : "trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/31/trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/03/600-x-340-3d-mobile-smart-phone-and-chart-pie-everythingpossible-iStock-Thinkstock-ThinkstockPhotos-453448349.jpg\"\n    alt=\"3-D mobile smart phones and pie chart\"/\u003e\u003cp\u003eeverythingpossible, iStock, Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\n\u003cp\u003eComScore reported last week that smartphones now make up a \u003ca href=\"http://www.mobilemarketingwatch.com/smartphones-now-three-quarters-of-the-mobile-market-49151/\"\u003ewhopping 75% of the mobile market\u003c/a\u003e. That’s up from 65% just one year ago. This means three-quarters of Americans over the age of 13 now have smartphones, and they are accessing government services with them more and more.\u003c/p\u003e\n\u003cp\u003eThis is an undeniable fact because earlier this month the White House announced the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/19/turning-government-data-into-better-public-service/\" target=\"_blank\"\u003eDigital Analytics Dashboard\u003c/a\u003e. The announcement noted the importance of mobile-friendliness, stating that the Dashboard showed 33% of all traffic to federal sites over a 90-day period came from people using phones and tablets. Over the same period last year, the number was 24%. This number will grow, and the problem is that many federal digital properties are NOT mobile-friendly. In fact, mobile-unfriendliness was identified on \u003ca href=\"http://www.nextgov.com/mobile/2015/03/4-most-popular-dot-govs-arent-mobile-friendly/108135/\" target=\"_blank\"\u003especific properties listed on the Dashboard\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhile we think \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/30/mobile-first/\"\u003emobile first\u003c/a\u003e for the future, mobile-friendliness is a must-have now. Digital properties that are not mobile-friendly will soon lose \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/03/trends-on-tuesday-google-to-implement-mobile-friendly-rankings/\" title=\"Trends on Tuesday: Google to Implement Mobile-Friendly Rankings\"\u003esearch steam,\u003c/a\u003e lose user trust, lose users and head to the [app graveyard](/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/29/trends-on-tuesday-avoid-the-app-graveyard/ \u0026ldquo;Trends on Tuesday: Avoid the \u0026ldquo;App Graveyard\u0026rdquo;\u0026rdquo;). While responsive web design implementation is \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/13/trends-on-tuesday-responsive-web-design-implementation-happening-piecemeal/\" title=\"Trends On Tuesday: Responsive Web Design Implementation Happening Piecemeal\"\u003ehappening piecemeal\u003c/a\u003e in all organizations, the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/\"\u003eMobileGov Community of Practice\u003c/a\u003e has identified \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/21/responsive-web-design-challenges-webinar-recap/\" title=\"Responsive Web Design Challenges Webinar Recap\"\u003enumerous challenges for government\u003c/a\u003e when it comes to mobile web.\u003c/p\u003e\n\u003cp\u003eHowever, there are a number of agencies \u003ca href=\"http://www.usa.gov/mobileapps.shtml\"\u003ewho have created mobile products\u003c/a\u003e, and many have shared what they’ve learned (\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/02/12/building-brick-by-brick-ed-govs-website-redesign-and-mobile-implementation/\" target=\"_blank\"\u003esee this case of the Department of Education’s yeoman’s work to get three websites mobile-friendly\u003c/a\u003e). Agencies are helping each other become more mobile-friendly with our Federal Crowdsource Mobile Testing Program, where feds are testing other feds’ mobile products and \u003ca title=\"Trends on Tuesday: Mobile Web Lessons From the Crowdsource Mobile Testing Program\" href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/02/24/trends-on-tuesday-mobile-web-lessons-from-the-crowdsource-mobile-testing-program/\" target=\"_blank\"\u003esharing lessons learned\u003c/a\u003e. Agencies can also use \u003ca href=\"https://sites.usa.gov/\" target=\"_blank\"\u003eSites.USA.Gov\u003c/a\u003e to become mobile-friendly out of the gate.\u003c/p\u003e\n\u003cp\u003eI said in January that mobile is always going to be a \u003ca title=\"How Government will Accelerate Anytime, Anywhere Services and Information in 2015\" href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/29/how-government-will-accelerate-anytime-anywhere-services-and-information-in-2015/\" target=\"_blank\"\u003emoving target\u003c/a\u003e, but if agencies don’t become mobile-friendly for today’s users, that target is going to be even harder to hit in the future.\u003c/p\u003e\n"}
  ]
}