{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "The Content Corner: Making Those Connections |Digital.gov",
    "description": "The Content Corner: Making Those Connections",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/30/the-content-corner-making-those-connections/index.json","item" : [
    {"title" :"The Content Corner: Making Those Connections","summary" : "A (possibly infamous) blog post from last Friday and the discussion or debate that followed reminded me of several important points that we all may lose sight of during our hectic schedules.","date" : "2015-03-30T10:00:27-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tyrus-manuel" : "Tyrus Manuel"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "data-visualization" : "Data visualization",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-03-30-the-content-corner-making-those-connections.md",
      
      "filepath" :"news/2015/03/2015-03-30-the-content-corner-making-those-connections.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/03/2015-03-30-the-content-corner-making-those-connections.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/03/2015-03-30-the-content-corner-making-those-connections.md","slug" : "the-content-corner-making-those-connections","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/30/the-content-corner-making-those-connections/","content" :"\u003cp\u003eA (possibly infamous) \u003ca href=\"http://www.zdnet.com/article/us-congress-publishes-press-release-made-of-copyright-violating-animated-gifs\"\u003eblog post\u003c/a\u003e from last Friday and the discussion/debate that followed reminded me of several important points that we all may lose sight of during our hectic schedules.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/03/600-x-400-super-excited-dog-meme.jpg\"\n    alt=\"A Boxer (dog) appears to jump on a grassy area outdoors, with large black and white text added to the image that says: Super Excited About Memes\"/\u003e\u003c/div\u003e\n\n\n\u003ch2 id=\"1-audience-determines-the-message\"\u003e1. Audience Determines the Message\u003c/h2\u003e\n\u003cp\u003eThe first big item was that audience determines message; or more importantly, the best way to reach your audience may force you and your agency out of your comfort zone. Thankfully, it makes you embrace new—and at times—slightly scary technologies and helps you redefine what \u003cstrong\u003eyour\u003c/strong\u003e concept of content is.\u003c/p\u003e\n\u003cp\u003eIf the best way to achieve your communication goals with a particular audience is listicles covered with animated gifs or a mobile game or things that no one at your agency has heard of, then you need to adapt. You must research where your audience already is and then speak their language, even if it leaves you uneasy. But this cuts both ways, as the original blog post and subsequent news articles prove.\u003c/p\u003e\n\u003ch2 id=\"2-content-of-many-colors\"\u003e2. Content of Many Colors\u003c/h2\u003e\n\u003cp\u003eAlong with audience determining your message, your message can help determine how you communicate it. I’m regularly hammering the term “efficient” when it comes to content and that is very important when you are examining what would best do the job. Again, it’s about efficiency and not so much about comfort levels (and I’m talking about my comfort levels, too).\u003c/p\u003e\n\u003cp\u003eOne great example of this that has gained popularity of late is the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/14/customize-your-own-amazing-social-media-report-infographic/\"\u003einfographic\u003c/a\u003e. It’s fast and can quickly provide a ton of useful information to a user. Add animation (when you need to) and you have an even more effective communication tool.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/03/600-x-325-quick-sprout.jpg\"\n    alt=\"A Rule of Thumb for images: 1, Don\u0026#39;t add an image just to have an image. 2, Don\u0026#39;t use boring or irrelevant images 3, Avoid overused stock photos 4, Keep size in mind depending on how you use visual images. Click image for full infographic.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eAs opposed to a video, if you have a brief segment without audio that you need to share, then use the animated gif. 18F has several great examples of this from their \u003ca href=\"https://18f.gsa.gov/2015/03/03/how-to-use-github-and-the-terminal-a-guide/\"\u003eGitHub/Terminal tutorial\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/03/mkdir-code.gif\"\n    alt=\"An animated gif showing code being typed\"/\u003e\u003c/div\u003e\n\n\n\u003ch2 id=\"3-don8217t-lose-the-joy\"\u003e3. Don’t Lose the Joy\u003c/h2\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/03/250-x-312-tumblr_nczzmcpicN1rn3gulo1_500.gif\"\n    alt=\"Animated Victorian sketch of a woman turns her into a DJ, wearing headphones and scratching on a dark shape representing a vinyl record.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eThis may be the biggest thing that smacked me in the face this week. The world we work and live in is fast-paced; many of us are constantly working to feed the beast along with juggling tons of other issues. It’s easy to lose sight of the bigger picture; it happens to everyone.\u003c/p\u003e\n\u003cp\u003eAll the other stuff I write about is important:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/09/the-content-corner-performing-a-content-audit/\"\u003eAudits\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/16/the-content-corner-a-world-without-web-pages/\"\u003eStructure\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/23/the-content-corner-building-a-content-strategy/\"\u003eStrategy\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eand I will keep writing about it, but every so often I need to go to \u003ca href=\"http://smithsonianlibraries.tumblr.com/tagged/gif\"\u003eSmithsonian’s Tumblr\u003c/a\u003e and remind myself how much fun this can and should be.\u003c/p\u003e\n\u003cp\u003eWe have to always remember that our main mission is reaching out and building community and making people’s lives better. That’s a wonderful responsibility and we have so many exciting \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/federal-compatible-terms-of-service-agreements/\"\u003etools\u003c/a\u003e (with more popping up all the time) to play with and try and fail when needed. Animated gifs, kinetic infographics, live-streamed video: whatever it takes to make that connection, because that’s why we’re doing this. If you need to increase your comfort level with at least one of these visual platforms, then sign-up for \u003ca href=\"\n\" title=\"Essentials of Animated Gifs for Government\"\u003eEssentials of Animated Gifs for Government\u003c/a\u003e.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eYou’ve just finished reading the latest article from our Monday column, \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/content-strategy/\"\u003eThe Content Corner\u003c/a\u003e. This column focuses on helping solve the main content issues facing digital professionals, including producing enough content and making that content engaging.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}