{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "How Government will Accelerate Anytime, Anywhere Services and Information in 2015 |Digital.gov",
    "description": "How Government will Accelerate Anytime, Anywhere Services and Information in 2015",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/29/how-government-will-accelerate-anytime-anywhere-services-and-information-in-2015/index.json","item" : [
    {"title" :"How Government will Accelerate Anytime, Anywhere Services and Information in 2015","summary" : "Innovative wearables, stronger wifi and more 3D printing have been among the many projections for the future of mobile in 2015. Whatever comes to pass, we can be certain that the anytime, anywhere user will develop new habits and desires based on new trends. Government must accelerate its customer service approach with anytime, anywhere efforts to keep up. Here’s","date" : "2015-01-29T03:19:04-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jparcell" : "Jacob Parcell"},"topics" : {
        
            "contact-centers" : "Contact centers",
            "content-strategy" : "Content strategy",
            "crowdsourcing-and-citizen-science" : "Crowdsourcing and citizen science",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-01-29-how-government-will-accelerate-anytime-anywhere-services-and-information-in-2015.md",
      
      "filepath" :"news/2015/01/2015-01-29-how-government-will-accelerate-anytime-anywhere-services-and-information-in-2015.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/01/2015-01-29-how-government-will-accelerate-anytime-anywhere-services-and-information-in-2015.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/01/2015-01-29-how-government-will-accelerate-anytime-anywhere-services-and-information-in-2015.md","slug" : "how-government-will-accelerate-anytime-anywhere-services-and-information-in-2015","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/29/how-government-will-accelerate-anytime-anywhere-services-and-information-in-2015/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/01/600-x-341-Earth-and-electronics-cherezoff-iStock-Thinkstock-495813521.jpg\"\n    alt=\"Earth and electronics\"/\u003e\u003cp\u003echerezoff, iStock, Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\n\u003cp\u003eInnovative \u003ca href=\"http://analysis.openmobilemedia.com/commerce-brands/open-mobile-summit-day-two\"\u003ewearables\u003c/a\u003e, \u003ca href=\"http://analysis.openmobilemedia.com/commerce-brands/open-mobile-summit-day-one\"\u003estronger wifi\u003c/a\u003e and more \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/15/the-future-will-be-printed-in-3d/\" title=\"The Future Will Be Printed – in 3D\"\u003e3D printing\u003c/a\u003e have been among the many projections for the future of mobile in 2015. Whatever comes to pass, we can be certain that the anytime, anywhere user will develop \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/27/trends-on-tuesday-mobile-marketing-on-the-rise/\"\u003enew habits and desires\u003c/a\u003e based on \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/emerging-tech/\"\u003enew trends\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eGovernment must accelerate its \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/12/15-government-customer-service-trends-for-2015/\"\u003ecustomer service approach\u003c/a\u003e with anytime, anywhere efforts to keep up. Here’s what I see agencies will have to do to keep up and–just maybe get ahead–in 2015.\u003c/p\u003e\n\u003ch2 id=\"the-user-story-will-drive-mobile-first-strategy\"\u003eThe User Story Will Drive Mobile First Strategy\u003c/h2\u003e\n\u003cdiv class=\"image image-right image-right-legacy\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/07/250-x-276-illustration-film-reel-phone-Mobile-video-Natalia-Silych-iStock-Thinkstock-149793943.jpg\"\n    alt=\"An illustration of a film reel merging with a smart phone to represent mobile video\"/\u003e\u003cp\u003eNatalia Silych, iStock, Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\u003cp\u003eMany agencies are still grappling with mobile strategy and how to become “\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/30/mobile-first/\" title=\"Mobile First\"\u003emobile first\u003c/a\u003e”—they are asking questions around native apps, mobile Web or hybrid approaches to mobile development. Where they are generally failing, is that they tend to think government first and not user first.\u003c/p\u003e\n\u003cp\u003eWhile agencies will continue to implement seemingly “silver-bullet” solutions like responsive Web design, they will continue to encounter \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/21/responsive-web-design-challenges-webinar-recap/\"\u003etechnical and traditional government challenges\u003c/a\u003e. In addition, the user will continue to change. Users will \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/06/trends-on-tuesday-phablets-top-tablets-in-post-holiday-activations/\" title=\"Trends on Tuesday: Phablets Top Tablets in Post-Holiday Activations\"\u003eget new devices\u003c/a\u003e, want more \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/08/trends-on-tuesday-what-does-mobile-first-video-look-like/\" title=\"Trends on Tuesday: What Does Mobile-First Video Look Like?\"\u003einteractive content, like video\u003c/a\u003e, and will become increasingly comfortable with conducting complex transactions and services that require native device functionality. Agencies will need to adapt to build better and more \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/31/whats-happening-with-the-internet-of-things/\" title=\"What’s Happening with the Internet of Things?\"\u003especific user stories\u003c/a\u003e to make mobile first decisions. More agencies will have both mobile Web and native app products like \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/09/04/census-promotes-mobile-apps-front-and-center/\" title=\"Census Promotes Mobile Apps Front and Center!\"\u003eU.S. Census Bureau\u003c/a\u003e and the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/19/dot-safercar-app-goes-android/\" title=\"DOT’s SaferCar App Goes Android\"\u003eDepartment of Transportation\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"mobile-first-and-performance-will-work-hand-in-hand\"\u003eMobile First and Performance Will Work Hand in Hand\u003c/h2\u003e\n\u003cdiv class=\"image image-right image-right-legacy\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/01/250-x-158-Business-people-collaborate-puzzle-Jrcasas-iStock-Thinkstock-460134765.jpg\"\n    alt=\"Business people collaborate puzzle\"/\u003e\u003cp\u003eJrcasas, iStock, Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\u003cp\u003eThe days of having a mobile website just to “cover” the mobile user will end. Like many organizations, agencies will see their \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/27/trends-on-tuesday-mobile-marketing-on-the-rise/\"\u003emobile channels become a vital piece of their outreach efforts\u003c/a\u003e. When it comes to responsive Web design use cases, agencies will become obsessive about:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/11/18/trends-on-tuesday-speed-matters-when-measuring-responsive-web-design-performance-load-times/\"\u003eload time\u003c/a\u003e,\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"\n\"\u003ecompatibility\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eand other \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/08/22/mobile-product-testing-guidelines/\"\u003eperformance aspects\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAgencies with native apps that allow users to \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2012/07/13/irs2go-app/\"\u003econduct transactions\u003c/a\u003e, \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/12/three-ways-agencies-are-using-social-media-in-mobile-products/\"\u003eengage users\u003c/a\u003e or crowdsource data will measure the impact of these efforts, including simple metrics about how often users open these apps and how they rate them in app stores, to how they transform ways the agency is accomplishing its mission. See how \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/22/trends-on-tuesday-how-contact-centers-are-adapting-to-the-mobile-user/\"\u003econtact centers have been learning about the transformative aspects of mobile\u003c/a\u003e and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/22/trends-on-tuesday-how-contact-centers-are-adapting-to-the-mobile-user/\"\u003esix agencies that have been using mobile to crowdsource data\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"my-code-is-your-code\"\u003eMy Code Is Your Code\u003c/h2\u003e\n\u003cdiv class=\"image image-right image-right-legacy\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/01/250-x-250-Blue-responsive-webdesign-izabell-iStock-Thinkstock-470226415.jpg\"\n    alt=\"Blue responsive webdesign\"/\u003e\u003cp\u003eizabell, iStock, Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\u003cp\u003eComposition is a method developers use to leverage pre-existing code to create base app functionality in a project so they do not have to “reinvent the wheel.” Forrester not too subtly noted recently that the 2015 mobile market will rely on “\u003ca href=\"http://blogs.forrester.com/michael_facemire/14-11-03-mobile_development_the_2015_crystal_ball\"\u003eComposition, Composition, Composition\u003c/a\u003e” to speed up mobile project delivery time. Government is not actually far behind here.\u003c/p\u003e\n\u003cp\u003eAgencies have shared code for native apps and mobile websites in the \u003ca href=\"http://gsa.github.io/Mobile-Code-Catalog/\"\u003eMobile Code Sharing Catalog\u003c/a\u003e and as well as leveraging more specific functional snippets of code to address mobile development problems. For example, \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/12/11/defense-finance-accounting-services-use-hhs-code-to-make-mobile-friendly-tables/\"\u003ethe Defense Financial Accounting Service used some code the Department of Health and Human Services shared\u003c/a\u003e to improve mobile charts on its website.\u003c/p\u003e\n\u003ch2 id=\"information-structuring-will-become-the-heart-of-mobile-development\"\u003eInformation Structuring Will Become the Heart of Mobile Development\u003c/h2\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/05/600-x-285-Open-Content-Model-full-cropped.jpg\"\n    alt=\"Open Content Model mural\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eAs wearables and other \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/emerging-tech/\"\u003eInternet of Things\u003c/a\u003e implementations become more prevalent, government will need to develop use cases for their outreach efforts. The big question agencies will ask (in addition to those about \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/20/trends-big-data-and-gov-in-2015/\"\u003eBig Data\u003c/a\u003e and identity management) is: Does it make sense to implement physical Internet of Things for public-facing purposes? The answer will most likely be no, but structured data like Application Programming Interfaces (APIs) will be the key to entry in this space.\u003c/p\u003e\n\u003cp\u003eIn a recent DigitalGov.gov API Briefing, Bill Brantley wrote \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/28/the-api-briefing-nasa-and-usps-explore-the-holographic-computing-frontier/\"\u003eabout the work that NASA and the U.S. Postal Service have done\u003c/a\u003e with holograms \u0026amp; augmented reality. Brantley argues these agencies’ new form factors were possible due to APIs each had developed. Agencies will need to adopt open data approaches that allow their information to be available and leveraged on new devices and sensors.\u003c/p\u003e\n\u003cp\u003eIn addition, agencies are adopting the “Create Once, Publish Everywhere” approach heralded by organizations like \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/27/open-and-structured-content-models-workshop-recap/\" title=\"Open and Structured Content Models Workshop Recap\"\u003eNational Public Radio\u003c/a\u003e to become future ready. A number of agencies got together last year to create shared \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/05/government-open-and-structured-content-models-are-here/\" title=\"Government Open and Structured Content Models Are Here!\"\u003eStructured and Open Content Models\u003c/a\u003e to help agency data become more interoperable and future-ready.\u003c/p\u003e\n\u003cp\u003eWant to learn more, do more? \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/\" title=\"Mobile\"\u003eJoin the Mobile Gov Community of Practice\u003c/a\u003e, and get involved by helping us discover new government mobile \u003ca href=\"https://midas.18f.us/tasks/15\"\u003eproducts\u003c/a\u003e, \u003ca href=\"https://midas.18f.us/tasks/19\"\u003ecode\u003c/a\u003e and \u003ca href=\"https://midas.18f.us/tasks/26\"\u003etrends\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}