{
    "version" : "https://jsonfeed.org/version/1",
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    "type" : "single",
    "title" : "Trends on Tuesday: Mobile Marketing on the Rise |Digital.gov",
    "description": "Trends on Tuesday: Mobile Marketing on the Rise",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/27/trends-on-tuesday-mobile-marketing-on-the-rise/index.json","item" : [
    {"title" :"Trends on Tuesday: Mobile Marketing on the Rise","summary" : "Marketers are increasingly using SMS, push notifications, mobile apps, location-based functionality and other mobile-first techniques to reach constituents. That’s according to a recent article from Marketingland.com, which provided an overview of the mobile trends presented in Salesforce’s 2015 State of Marketing Report. The report was based on a survey of 5,000 marketers in 10 countries. Some","date" : "2015-01-27T11:10:43-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "customer-experience" : "Customer experience",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-01-27-trends-on-tuesday-mobile-marketing-on-the-rise.md",
      
      "filepath" :"news/2015/01/2015-01-27-trends-on-tuesday-mobile-marketing-on-the-rise.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/01/2015-01-27-trends-on-tuesday-mobile-marketing-on-the-rise.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/01/2015-01-27-trends-on-tuesday-mobile-marketing-on-the-rise.md","slug" : "trends-on-tuesday-mobile-marketing-on-the-rise","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/27/trends-on-tuesday-mobile-marketing-on-the-rise/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/01/600-x-235-Mobile-target-ahmetemre-iStock-Thinkstock-504029513.jpg\"\n    alt=\"Mobile target\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eMarketers are increasingly using SMS, push notifications, mobile apps, location-based functionality and other mobile-first techniques to reach constituents. That’s according to a \u003ca href=\"http://marketingland.com/salesforce-mobile-now-center-customer-journey-114133\"\u003erecent article from Marketingland.com\u003c/a\u003e, which provided an overview of the mobile trends presented in \u003ca href=\"http://blogs.salesforce.com/company/2015/01/2015-state-of-marketing.html\"\u003eSalesforce’s 2015 State of Marketing Report\u003c/a\u003e. The report was based on a survey of 5,000 marketers in 10 countries.\u003c/p\u003e\n\u003cp\u003eSome notable survey results were:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMore than one-quarter of marketers have a mobile app (27%). An additional 34% were planning to create one in the coming year.\u003c/p\u003e\n\u003cp\u003eThe use of mobile marketing doubled since the last report: 46% of respondents said they were currently using some form of mobile marketing, versus 23% in the 2014 report.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eMobile marketing does not stand alone: for respondents who were using mobile marketing, 68% had integrated it into their overall marketing strategy.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eMobile loyalty campaigns were rated as the most effective mobile marketing tactic (see graphic below). \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/01/600-x-269-Salesforce-Mobile-Campaign-Popularity-and-Effectiveness-Screen-Shot-2015-01-13-at-1.20.jpg\"\n    alt=\"600-x-269-Salesforce\\---Mobile-Campaign-Popularity-and-Effectiveness-Screen-Shot-2015-01-13-at-1.20\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eA majority of respondents (86%) also said that it is important to “create a cohesive customer journey.” Mobile applications were named the most effective technology for creating that cohesion.\u003c/p\u003e\n\u003cp\u003eMarketers of all stripes are looking towards the mobile future. Although traditional marketing can be viewed as communicating a product’s value in order to sell it, marketing can also be seen as raising awareness through relationship-building.\u003c/p\u003e\n\u003cp\u003eThis sphere of marketing is critical to government. As the public increasingly depends on mobile devices and apps, federal agencies must become “marketers” that deliver information and services in mobile-friendly formats. Any agency can make \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/30/mobile-first/\"\u003emobile-first content\u003c/a\u003e, and mobile is one of the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/12/15-government-customer-service-trends-for-2015/\"\u003e15 government customer service trends we see happening in 2015\u003c/a\u003e. Through mobile, agencies will position themselves to meet 21st century needs.\u003c/p\u003e\n"}
  ]
}