{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Welcome to User Experience Month! |Digital.gov",
    "description": "Welcome to User Experience Month!",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/11/07/welcome-to-user-experience-month/index.json","item" : [
    {"title" :"Welcome to User Experience Month!","summary" : "One challenge with digital government: it’s hard to see people. If you work at a U.S. Post Office, you interact with your customers, talk with them, and even see what they are feeling by looking at their faces. You can understand their experience fairly easily. In the digital world, technology decreases physical distance but increases","date" : "2014-11-07T12:00:33-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jonathan-rubin" : "Jonathan Rubin"},"topics" : {
        
            "customer-experience" : "Customer experience",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-11-07-welcome-to-user-experience-month.md",
      
      "filepath" :"news/2014/11/2014-11-07-welcome-to-user-experience-month.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/11/2014-11-07-welcome-to-user-experience-month.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/11/2014-11-07-welcome-to-user-experience-month.md","slug" : "welcome-to-user-experience-month","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/11/07/welcome-to-user-experience-month/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/11/600-x-250-UX-monthly-theme-slider-by-Jessica-Skretch-FTCgov.jpg\"\n    alt=\"UX monthly theme slider image\"/\u003e\u003cp\u003eBy Jessica Skretch, FTC\u003c/p\u003e\u003c/div\u003e\n\n\n\u003cp\u003eOne challenge with digital government: it’s hard to see people.\u003c/p\u003e\n\u003cp\u003eIf you work at a U.S. Post Office, you interact with your customers, talk with them, and even see what they are feeling by looking at their faces. You can understand their experience fairly easily. In the digital world, technology decreases physical distance but increases the personal distance between us and our audience. Often we have to make sense of piles of data and user comments to determine if people even like what we offer or find it valuable.\u003c/p\u003e\n\u003cp\u003eSo, in addition to collecting good analytics (like through GSA’s free \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/\" title=\"DAP: Digital Analytics Program\"\u003eDigital Analytics Program\u003c/a\u003e), it’s crucial to understand your how your customers use your technology on a one-to-one basis. That’s why you focus on the User Experience (or UX); a product’s ease-of-use, whether it looks nice or creates any emotional friction, and if people can use it to accomplish something they want.\u003c/p\u003e\n\u003cp\u003eUser Experience is closely related to \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/07/user-experience-ux-vs-customer-experience-cx-whats-the-dif/\"\u003eCustomer Experience\u003c/a\u003e, and the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/digitalgov-user-experience-resources/\" title=\"DigitalGov User Experience Program\"\u003eUser Experience\u003c/a\u003e program that I manage at GSA helps: build UX teams at agencies across the federal government, them to understand their customers’ needs, and build products centered around them.\u003c/p\u003e\n\u003cp\u003eFor this month’s UX theme, we’re hitting this topic from lots of angles:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe exciting \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/11/21/results-2014-federal-user-experience-survey/\" title=\"Results: 2014 Federal User Experience Survey\"\u003eresults from our Federal User Experience research study\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/11/14/institute-for-education-sciences-usability-case-study/\" title=\"Institute for Education Sciences – Usability Case Study\"\u003eHow Plain Language saved a Department of Education website\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eSee great \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/11/26/usability-events-round-up-2014/\" title=\"Usability Events Round-Up: 2014\"\u003erecorded presentations about User Experience by DigitalGov University\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eHow \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/11/17/user-experience-impossible-the-line-between-accessibility-and-usability/\" title=\"User Experience Impossible: The Line Between Accessibility and Usability\"\u003eAccessibility and Usability are similar\u003c/a\u003e (and different)\u003c/li\u003e\n\u003cli\u003e(We all love surveys.) \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/11/10/4-tips-on-great-survey-design/\" title=\"4 Tips on Great Survey Design\"\u003eHere’s how to avoid making a bad one\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eWhy \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/11/18/trends-on-tuesday-speed-matters-when-measuring-responsive-web-design-performance-load-times/\" title=\"Trends on Tuesday: Speed Matters When Measuring Responsive Web Design Performance Load Times\"\u003eslow load times can crush your Responsive Web Design implementation\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eHow to ensure people use your site search? Here’s \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/11/24/placeholder-text-think-outside-the-box/\" title=\"Placeholder Text: Think Outside the Box\"\u003eone important thing NOT to do\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFinally, if you want to get involved with the 530+ members of the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/user-experience/\" title=\"Federal User Experience Community\"\u003eFederal User Experience Community\u003c/a\u003e, please \u003ca href=\"mailto:UXgov@gsa.gov\"\u003eemail us\u003c/a\u003e and we’ll get you signed up.\u003c/p\u003e\n"}
  ]
}