{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Metrics Round Up |Digital.gov",
    "description": "Metrics Round Up",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/20/metrics-round-up/index.json","item" : [
    {"title" :"Metrics Round Up","summary" : "We are all collecting a lot of performance data across our digital properties and DigitalGov University has hosted many events on the collection, reporting and strategizing around metrics. DigitalGov has shared many posts on these topics as well. So we thought it would be great to curate these events and posts for easy reference and","date" : "2014-10-20T10:17:07-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"apiazza" : "Alycia Piazza"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-10-20-metrics-round-up.md",
      
      "filepath" :"news/2014/10/2014-10-20-metrics-round-up.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/10/2014-10-20-metrics-round-up.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/10/2014-10-20-metrics-round-up.md","slug" : "metrics-round-up","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/20/metrics-round-up/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/10/600-x-410-Tablet-PC-with-business-documents-Violka08-iStock-Thinkstock-463116981.jpg\"\n    alt=\"Tablet PC with business documents\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eWe are all collecting a lot of performance data across our digital properties and DigitalGov University has hosted many events on the \u003cstrong\u003ecollection\u003c/strong\u003e, \u003cstrong\u003ereporting\u003c/strong\u003e and \u003cstrong\u003estrategizing\u003c/strong\u003e around metrics. DigitalGov has shared many posts on these topics as well. So we thought it would be great to curate these events and posts for easy reference and sharing.\u003c/p\u003e\n\u003ch2 id=\"data-collection\"\u003eData Collection\u003c/h2\u003e\n\u003cp\u003eIf you are having a hard time measuring the success of your \u003cstrong\u003esocial media\u003c/strong\u003e efforts, \u003cstrong\u003eemail campaigns\u003c/strong\u003e or even your \u003cstrong\u003ewebsite\u003c/strong\u003e, these are some of the events that’ll help.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://www.youtube.com/watch?v=bYi9OjWUR6E\u0026amp;list=PLd9b-GuOJ3nFwlyvLFUtmDpYFKezhot8P\u0026amp;index=7\"\u003eFrom Gathering to Analyzing Metrics\u003c/a\u003e, with Sarah Kaczmarek, from the \u003cstrong\u003eGovernment Accountability Office\u003c/strong\u003e (GAO), focuses on the gamut of gathering to reporting on data.\u003c/p\u003e\n\u003cp\u003eThe social media performance metrics are summarized in this post, \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/04/19/social-media-metrics-for-federal-agencies/\" title=\"Social Media Metrics for Federal Agencies\"\u003eSocial Media Metrics for Federal Agencies\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWe’ve also hosted a social media performance metrics series put together by Justin Herman, of the General Services Administration (GSA). Each of these events focuses on a performance metric developed by the Social Media Community of Practice:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://www.youtube.com/watch?v=yHj2fWXwrvw\"\u003eSocial Media Performance Metrics: What You Need to Know\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.youtube.com/watch?v=P4_ArLjpT-Q\"\u003eSocial Media Performance Metrics: Measuring Breadth\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.youtube.com/watch?v=Edm2TeOXj0w\"\u003eSocial Media Performance Metrics: Measuring Depth\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.youtube.com/watch?v=0uWCR85CmBI\"\u003eHow We Measure Direct Engagement\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.youtube.com/watch?v=7vg5fkY24Fk\"\u003eMeasuring SocialGov Performance: A CDC Case Study\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAlso take a look at the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/03/digitalgov-summit-panels-recap/\" title=\"Turning Data Into Action—DigitalGov Summit Recap\"\u003eTurning Data into Action\u003c/a\u003e panel recap from the Spring Digital Citizen Services Summit.\u003c/p\u003e\n\u003cp\u003eAre you looking for the one pivotal metric? Marina Fox, program manager for the Digital Analytics Program, discusses what it is and if it really exists in \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/19/the-golden-metric/\" title=\"The Golden Metric\"\u003eThe Golden Metric\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"reporting\"\u003eReporting\u003c/h2\u003e\n\u003cp\u003eThese great events on turning data into meaningful reports hosted by Sarah Kaczmarek, of GAO, showcase how to give meaning to data to make it relevant to senior level staff:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://www.youtube.com/watch?v=q9-aF46xqE4\u0026amp;index=8\u0026amp;list=PLd9b-GuOJ3nFwlyvLFUtmDpYFKezhot8P\"\u003eHow to Create an Annual Metrics Report\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.youtube.com/watch?v=IYxi9KvYMok\u0026amp;index=6\u0026amp;list=PLd9b-GuOJ3nFwlyvLFUtmDpYFKezhot8P\"\u003eAbove and Beyond Metrics: Tell a Story with Reports\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.youtube.com/watch?v=YqgKTgvARfM\u0026amp;index=3\u0026amp;list=PLd9b-GuOJ3nFwlyvLFUtmDpYFKezhot8P\"\u003eHow to Create a Social Media Metrics Report\u003c/a\u003e \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/10/600-x-400-Graphic-charts-bizoo_n-iStock-Thinkstock-478288259.jpg\"\n    alt=\"Various analytics graphic charts\"/\u003e\u003c/div\u003e\n\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you are an agency currently using Google Analytics as your data gathering tool, Sarah has also developed a \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/15/new-google-analytics-for-government-training-manual/\" title=\"New Google Analytics for Government Training Manual\"\u003eGoogle Analytics for Government Training Manual\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"strategizing\"\u003eStrategizing\u003c/h2\u003e\n\u003cp\u003eDo you have a strategy for not only collecting the data, but then making informed decisions on it? In this recent event, \u003ca href=\"http://www.youtube.com/watch?v=v_tkV8A8Co4\u0026amp;list=PLd9b-GuOJ3nFwlyvLFUtmDpYFKezhot8P\u0026amp;index=1\"\u003eOptimizing Your Public Sector Web Analytics\u003c/a\u003e, Sam Bronson, from the \u003cstrong\u003eEnvironmental Protection Agency\u003c/strong\u003e (EPA), discusses analysis techniques designed to serve a variety of government customer-types and provides a list of tips for enhancing your program’s capabilities.\u003c/p\u003e\n\u003cp\u003eAlso take a look at the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/03/digitalgov-summit-panels-recap/\" title=\"Turning Data Into Action—DigitalGov Summit Recap\"\u003eTurning Data into Action\u003c/a\u003e panel recap from the Spring Digital Citizen Services Summit to see how agencies ARE using their data to make positive changes and improve the customer experience.\u003c/p\u003e\n\u003cp\u003eKen Handwerger from the \u003cstrong\u003eNational Park Service\u003c/strong\u003e (NPS) wrote an article about how \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/11/06/nps-gov-use-of-digital-analytics-program-beyond-the-numbers/\" title=\"NPS.gov Use of Digital Analytics Program: Beyond the Numbers\"\u003eNPS Used the Digital Analytics Program (DAP)\u003c/a\u003e to make strategic decisions about how and when to do promotions.\u003c/p\u003e\n\u003ch2 id=\"upcoming-event\"\u003eUpcoming Event\u003c/h2\u003e\n\u003cp\u003eDo you have a plan for making your data open? In this upcoming event, \u003ca href=\"\n\" title=\"How to Get Your Agency’s Data onto Data.gov\"\u003eHow to Get Your Agency’s Data on Data.gov\u003c/a\u003e, you can find out how to leverage the power of Data.gov to open your data.\u003c/p\u003e\n\u003cp\u003eAnd of course you can find all of our past training in our \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/events/\" title=\"Video Library\"\u003eVideo Library\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}