{
    "version" : "https://jsonfeed.org/version/1",
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    "type" : "single",
    "title" : "Trends on Tuesday: Mobile App Pop Quiz |Digital.gov",
    "description": "Trends on Tuesday: Mobile App Pop Quiz",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/14/trends-on-tuesday-mobile-app-pop-quiz/index.json","item" : [
    {"title" :"Trends on Tuesday: Mobile App Pop Quiz","summary" : "It’s time for a mobile pop quiz. How well do you know consumers and the time they spend on mobile apps? ComScore recently released the U.S. Mobile App Report which sheds light on how Americans use mobile apps. Test your knowledge with the five questions","date" : "2014-10-14T13:56:57-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tjohnson" : "Treci Johnson"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-10-14-trends-on-tuesday-mobile-app-pop-quiz.md",
      
      "filepath" :"news/2014/10/2014-10-14-trends-on-tuesday-mobile-app-pop-quiz.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/10/2014-10-14-trends-on-tuesday-mobile-app-pop-quiz.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/10/2014-10-14-trends-on-tuesday-mobile-app-pop-quiz.md","slug" : "trends-on-tuesday-mobile-app-pop-quiz","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/14/trends-on-tuesday-mobile-app-pop-quiz/","content" :"\u003cp\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/05/250-x-375-CDC-Solve-the-Outbreak.jpg\"\n    alt=\"Advertisement for CDC\u0026#39;s Solve the Outbreak App\"/\u003e\u003c/div\u003e\n\nIt’s time for a mobile pop quiz. How well do you know consumers and the time they spend on mobile apps? \u003ca href=\"http://www.comscore.com/Insights/Blog/5-Questions-and-Answers-Shedding-Light-on-How-Americans-Use-Mobile-Apps\"\u003eComScore recently released the U.S. Mobile App Report\u003c/a\u003e which sheds light on how Americans use mobile apps. Test your knowledge with the five questions and answers below:\u003c/p\u003e\n\u003ch2 id=\"who-is-spending-the-most-time-in-mobile-apps\"\u003eWho is spending the most time in mobile apps?\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMillennials (18 to 34 year olds) spend more than 73 hours a month on mobile apps.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"what-are-the-most-used-apps-overall\"\u003eWhat are the most used apps overall?\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApps produced by large media brands account for nine of the top 10 most used apps with Facebook in the number one spot.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"where-are-people-spending-time-on-mobile\"\u003eWhere are people spending time on mobile?\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAbout 7 out of every 8 minutes on mobile are driven by app usage (especially your favorite ones).\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"when-are-people-using-apps\"\u003eWhen are people using apps?\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNearly every day; almost 80% of smartphone users access apps at least 26 days per month.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"why-are-people-spending-time-in-apps\"\u003eWhy are people spending time in apps?\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTo communicate and be entertained, with social networking, games and radio contributing to nearly 50% of total time on apps.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eSo, how did you do? Every agency should take this test before investing time and money into mobile applications. By understanding where and how your target audiences are spending their time on mobile, you can develop an app that best meets their needs.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"http://www.census.gov/\"\u003eU.S. Census Bureau\u003c/a\u003e and the \u003ca href=\"http://www.cdc.gov/\"\u003eCenters for Disease Control and Prevention\u003c/a\u003e are great examples of how agencies are putting these questions and answers to use. Their apps, \u003ca href=\"http://www.census.gov/mobile/censuspopquiz/\"\u003ePop Quiz\u003c/a\u003e and \u003ca href=\"http://www.cdc.gov/mobile/applications/sto/\"\u003eSolve the Outbreak\u003c/a\u003e use games to connect hard-to-reach audiences with information they should know.\u003c/p\u003e\n\u003cp\u003eFor more information on developing mobile products for the public, check out DigitalGov’s \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/mobile-application-development-program/\" title=\"Mobile Application Development Program\"\u003eMobile Application Development Program\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}