{
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    "title" : "Trends on Tuesday: Meet the Mobile Power Users |Digital.gov",
    "description": "Trends on Tuesday: Meet the Mobile Power Users",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/09/30/trends-on-tuesday-meet-the-mobile-power-users/index.json","item" : [
    {"title" :"Trends on Tuesday: Meet the Mobile Power Users","summary" : "U.S. Hispanics are ahead of the digital curve, according to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing. As we’ve noted before, Hispanics not only lead in adoption of new devices, they are also power users of mobile.","date" : "2014-09-30T11:21:09-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tjohnson" : "Treci Johnson"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "multilingual" : "Multilingual",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-09-30-trends-on-tuesday-meet-the-mobile-power-users.md",
      
      "filepath" :"news/2014/09/2014-09-30-trends-on-tuesday-meet-the-mobile-power-users.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/09/2014-09-30-trends-on-tuesday-meet-the-mobile-power-users.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/09/2014-09-30-trends-on-tuesday-meet-the-mobile-power-users.md","slug" : "trends-on-tuesday-meet-the-mobile-power-users","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/09/30/trends-on-tuesday-meet-the-mobile-power-users/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/05/600-x-400-Friends-Looking-At-Cell-Phone-Ridofranz-iStock-Thinkstock-166121799.jpg\"\n    alt=\"Young Hispanic millennials looking at cell phones\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eU.S. Hispanics are ahead of the digital curve, according to \u003ca href=\"http://www.mediapost.com/publications/article/232274/hispanics-ahead-of-the-digital-curve.html\" title=\"an analysis\"\u003ean analysis\u003c/a\u003e of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing. As \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/27/trends-on-tuesday-hispanic-millennials-provide-insight-on-mobile-future/\"\u003ewe’ve noted before\u003c/a\u003e, Hispanics not only lead in adoption of new devices, they are also power users of mobile.\u003c/p\u003e\n\u003cp\u003eThe report highlights a few categories supporting Gevelber’s observations:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe average Hispanic spends more than eight hours watching online video each month, over 90 minutes longer than the U.S. average.\u003c/li\u003e\n\u003cli\u003eYouTube views of top U.S. Hispanic channels are up 1.25% year over year.\u003c/li\u003e\n\u003cli\u003eIn the two years since the launch of the bilingual multi-channel network MiTu, the network has grown an audience of more than 36 million subscribers, one-third the number of subscribers to HBO.\u003c/li\u003e\n\u003cli\u003eSmartphones are becoming the “first screen,” with 10 million Hispanics watching mobile video for an average of more than six hours per month.\u003c/li\u003e\n\u003cli\u003eAmong smartphone owners, Hispanics are 17% more likely than non-Hispanics to access the Web through their phone than through a computer, and more likely to upgrade or replace their mobile headsets and buy tablets.\u003c/li\u003e\n\u003cli\u003eHispanics are 1.5% more likely to buy mobile apps and digital media than non-Hispanics.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAs your agency continues to develop new mobile products and services, take advantage of the lessons learned by the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/multilingual/\" title=\"Government Multilingual Community of Practice\"\u003eGovernment Multilingual Community of Practice\u003c/a\u003e. The \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/01/multilingual-digital-content/\" title=\"Multilingual Digital Content\"\u003ebest practices and resources\u003c/a\u003e developed by the group can help your agency create mobile approaches that are multilingual and culturally adapted.\u003c/p\u003e\n"}
  ]
}