{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Sharing is Caring, Adding Social Media Accounts to Search |Digital.gov",
    "description": "Sharing is Caring, Adding Social Media Accounts to Search",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/09/05/sharing-is-caring-adding-social-media-accounts-to-search/index.json","item" : [
    {"title" :"Sharing is Caring, Adding Social Media Accounts to Search","summary" : "Content is no longer limited to your .gov website. Social media accounts also contain a treasure trove of information relevant to your site’s visitors. Keeping that in mind, DigitalGov Search has worked to bring all your content, wherever it is, to your search results. Finding","date" : "2014-09-05T10:00:36-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"rachel-mundstock" : "Rachel Mundstock"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "search" : "Search",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-09-05-sharing-is-caring-adding-social-media-accounts-to-search.md",
      
      "filepath" :"news/2014/09/2014-09-05-sharing-is-caring-adding-social-media-accounts-to-search.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/09/2014-09-05-sharing-is-caring-adding-social-media-accounts-to-search.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/09/2014-09-05-sharing-is-caring-adding-social-media-accounts-to-search.md","slug" : "sharing-is-caring-adding-social-media-accounts-to-search","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/09/05/sharing-is-caring-adding-social-media-accounts-to-search/","content" :"\u003cp\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/05/featured-301-x-212-DigitalGov-Search-homepage-250x176.jpg\"\n    alt=\"featured 301 x 212 DigitalGov Search homepage\"/\u003e\u003c/div\u003e\n\nContent is no longer limited to your .gov website. Social media accounts also contain a treasure trove of information relevant to your site’s visitors. Keeping that in mind, \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/services/search/\" title=\"DigitalGov Search\"\u003eDigitalGov Search\u003c/a\u003e has worked to \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/08/26/help-the-public-find-your-information-wherever-and-however-youve-published-it/\" title=\"Help the Public Find Your Information, Wherever and However You’ve Published It\"\u003ebring all your content, wherever it is, to your search results\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eFinding something you didn’t know you were looking for is the best form of discovery, so make sure there are ample opportunities to find your content in all its forms. Searchers expect to see more than a list of links on your site. They expect to see instant answers to their questions.\u003c/p\u003e\n\u003ch2 id=\"wow-your-sites-visitors-with-your-pictures\"\u003eWow Your Site’s Visitors with Your Pictures\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/08/600-x-655-Interior-DigitalGov-Search-photo-search-results.jpg\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/08/250-x-273-Interior-DigitalGov-Search-photo-search-results.jpg\"\n    alt=\"A screen capture of the Department of the Interior\u0026#39;s image search results\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003eWe have recently added \u003ca href=\"http://instagram.com/\"\u003eInstagram\u003c/a\u003e to our collection of social media accounts that can populate search results. Instagram pictures can now be seen either by searchers who do not have Instagram accounts, or by those who do not follow your site. Everyone can access the pictures.\u003c/p\u003e\n\u003cp\u003eImage searches on sites that use DigitalGov Search to power their search box show both \u003ca href=\"https://www.flickr.com/\"\u003eFlickr\u003c/a\u003e and Instagram accounts (if you have \u003ca href=\"http://search.digitalgov.gov/manual/instagram.html\"\u003eduplicate content\u003c/a\u003e, there’s no need to show both). Once integrated into search results, images from your social media accounts have greater visibility and searchers can \u003ca href=\"http://search.doi.gov/search/images?affiliate=doi.gov\u0026amp;query=yellowstone\"\u003ediscover a picture\u003c/a\u003e with a single query.\u003c/p\u003e\n\u003ch2 id=\"bring-it-all-together\"\u003eBring It All Together\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/08/600-x-1110-WomensHealthGov-video-search-results.jpg\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/08/250-x-463-WomensHealthGov-video-search-results.jpg\"\n    alt=\"A screen capture of Womens Health dot Gov\u0026#39;s video search results.\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003eSearchers see better results when content from all your social media accounts are in one place. In addition to Instagram and Flickr, \u003ca href=\"https://twitter.com/DG_Search\"\u003eTwitter\u003c/a\u003e and YouTube are also available. \u003ca href=\"http://search.womenshealth.gov/search/news?affiliate=womenshealth\u0026amp;channel=1747\u0026amp;query=nursing\u0026amp;m=true\"\u003eVideo searches\u003c/a\u003e include YouTube videos and relevant \u003ca href=\"http://usasearch.fema.gov/search?affiliate=fema\u0026amp;query=hurricane\"\u003etweets\u003c/a\u003e appear in searches on newsworthy topics.\u003c/p\u003e\n\u003cp\u003eDid you know that one of the most common search queries is \u003cem\u003ejobs\u003c/em\u003e? We see it across almost all sites. So, in order to present the best results for searchers, we display open positions from \u003ca href=\"https://www.usajobs.gov/\"\u003eUSAJobs\u003c/a\u003e. Searchers might not be familiar with USAJobs, so we bring the search results to them. Searching for \u003ca href=\"http://search.usa.gov/search?query=jobs\u0026amp;affiliate=tsa.gov\u0026amp;m=true\"\u003ejobs on TSA.gov\u003c/a\u003e will reveal openings across the country, with results closest to the searcher’s geographical location shown first.\u003c/p\u003e\n\u003cp\u003eOther modules from DigitalGov Search are \u003ca href=\"https://www.federalregister.gov/\"\u003e\u003cem\u003eFederal Register\u003c/em\u003e\u003c/a\u003e documents and MedlinePlus health information. Results from the National Library of Medicine provide \u003ca href=\"http://search.usa.gov/search?\u0026amp;affiliate=nc.gov\u0026amp;query=diabetes\"\u003einstant answers for health related questions\u003c/a\u003e, and can help searchers locate \u003ca href=\"http://search.nih.gov/search?\u0026amp;affiliate=nih\u0026amp;query=clinical+trials\"\u003eopen clinical trials\u003c/a\u003e. For regulatory agencies, \u003cem\u003eFederal Register\u003c/em\u003e \u003ca href=\"http://search.trade.gov/search?affiliate=trade.gov\u0026amp;query=pasta\"\u003edocuments\u003c/a\u003e let searchers know about possible changes to rules.\u003c/p\u003e\n\u003cp\u003eBy bringing together all your content, you can ensure that your site’s visitors have a pleasant search experience.\u003c/p\u003e\n"}
  ]
}