{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Census Promotes Mobile Apps Front and Center! |Digital.gov",
    "description": "Census Promotes Mobile Apps Front and Center!",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/09/04/census-promotes-mobile-apps-front-and-center/index.json","item" : [
    {"title" :"Census Promotes Mobile Apps Front and Center!","summary" : "Those cutting edge folks over at Census have raised the bar again! Not only do they have three mobile apps that use their own APIs, but now everyone who visits Census.gov is presented with an","date" : "2014-09-04T13:18:46-04:00","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "application-programming-interface" : "Application programming interface",
            "mobile" : "Mobile",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-09-04-census-promotes-mobile-apps-front-and-center.md",
      
      "filepath" :"news/2014/09/2014-09-04-census-promotes-mobile-apps-front-and-center.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/09/2014-09-04-census-promotes-mobile-apps-front-and-center.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/09/2014-09-04-census-promotes-mobile-apps-front-and-center.md","slug" : "census-promotes-mobile-apps-front-and-center","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/09/04/census-promotes-mobile-apps-front-and-center/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/09/600-x-390-Census-overlay-Screen-Shot-2014-09-04.jpg\"\n    alt=\"A screen capture of Census dot gov with an overlay displaying 3 of their mobile apps.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eThose cutting edge folks over at Census have raised the bar again! Not only do they have three mobile apps that use their own \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/25/the-api-briefing-the-census-bureaus-discovery-tool-find-the-right-api-for-your-app/\" title=\"The API Briefing: The Census Bureau’s Discovery Tool – Find the Right API for Your App\"\u003eAPIs\u003c/a\u003e, but now everyone who visits \u003ca href=\"http://www.census.gov/\"\u003eCensus.gov\u003c/a\u003e is presented with an overlay promoting \u003ca href=\"http://www.census.gov/mobile/economy/\"\u003eAmerica’s Economy\u003c/a\u003e, \u003ca href=\"http://www.census.gov/mobile/censuspopquiz/\"\u003eCensus PoPQuiz\u003c/a\u003e, and \u003ca href=\"http://www.census.gov/mobile/dwellr/\"\u003edwellr\u003c/a\u003e. Clicking on the overlay takes you straight to their mobile products page.\u003c/p\u003e\n\u003cp\u003eOverlay advertising is just one way to promote your mobile products. Your public affairs office is key to ensure you promote to social media and other channels that will alert your users and relevant communities. Don’t forget to add your mobile product to the \u003ca href=\"http://apps.usa.gov/register\"\u003eFederal Mobile Apps Registry\u003c/a\u003e which gets them on the \u003ca href=\"http://www.usa.gov/mobileapps.shtml\"\u003eUSA.gov Apps Gallery\u003c/a\u003e (and then featured as our “\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\"\u003eThursday Mobile Products\u003c/a\u003e on DigitalGov.gov\u0026quot;).\u003c/p\u003e\n\u003cp\u003eSome other things you can do that we’ve seen from agencies participating the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/\" title=\"Mobile\"\u003eMobile Gov Community of Practice:\u003c/a\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrate your product into related outreach and public affairs messages.\u003c/li\u003e\n\u003cli\u003eDevelop a strategy for continual marketing to keep promoting your mobile products after the initial launch.\u003c/li\u003e\n\u003cli\u003eInvolve your external partners in your promotion efforts. Tribal, state, and local governments as well as private sector and academic partners can provide valuable assistance in promoting the use of your great mobile products.\u003c/li\u003e\n\u003cli\u003eBecause \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/11/05/trends-on-tuesday-mobile-surpasses-desktop-for-social-media/\"\u003emobile usage has surpassed desktop usage for social media\u003c/a\u003e, be sure to promote the app through social media.\u003c/li\u003e\n\u003cli\u003eLook for opportunities at conferences and seminars where your users meet.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTell us some other ways agencies can promote mobile products?\u003c/p\u003e\n"}
  ]
}