{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: The Rise of Mobile App Super Users? |Digital.gov",
    "description": "Trends on Tuesday: The Rise of Mobile App Super Users?",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/08/12/trends-on-tuesday-the-rise-of-mobile-app-super-users/index.json","item" : [
    {"title" :"Trends on Tuesday: The Rise of Mobile App Super Users?","summary" : "A recent Trends on Tuesday post cautioned against becoming another statistic in the treacherous, desolate wasteland known as the App Graveyard. Thankfully, there is some research that shows the likelihood of your app being banished to its grave is receding. Trends indicate that not only are app retention rates rising, user engagement is increasing. According","date" : "2014-08-12T10:00:33-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"zeshan-khan" : "Zeshan Khan"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-08-12-trends-on-tuesday-the-rise-of-mobile-app-super-users.md",
      
      "filepath" :"news/2014/08/2014-08-12-trends-on-tuesday-the-rise-of-mobile-app-super-users.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/08/2014-08-12-trends-on-tuesday-the-rise-of-mobile-app-super-users.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/08/2014-08-12-trends-on-tuesday-the-rise-of-mobile-app-super-users.md","slug" : "trends-on-tuesday-the-rise-of-mobile-app-super-users","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/08/12/trends-on-tuesday-the-rise-of-mobile-app-super-users/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/08/250-x-193-Shopping-cart-with-icons-on-Tablet-PC-urfinguss-iStock-Thinkstock-451689875.jpg\"\n    alt=\"Shopping cart filled with app icons on a mobile tablet.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eA recent \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/29/trends-on-tuesday-avoid-the-app-graveyard/\"\u003eTrends on Tuesday post\u003c/a\u003e cautioned against becoming another statistic in the treacherous, desolate wasteland known as the App Graveyard. Thankfully, there is some research that shows the likelihood of your app being banished to its grave is receding. Trends indicate that not only are app retention rates rising, user engagement is increasing. According to data collected by \u003ca href=\"http://www.flurry.com/blog/flurry-insights/rise-mobile-addict#.U-TPsoBdVUM\"\u003e\u003cem\u003eFlurry\u003c/em\u003e\u003c/a\u003e, the number of times apps are launched per day have increased significantly.\u003c/p\u003e\n\u003cp\u003eThe number of users who open apps more than 60 times a day are categorized as “mobile addicts.” These users increased 123% from March 2013 to March 2014, or from 79 million to 176 million users. In addition, the number of “super users,” or those who opened apps between 16 and 60 times per day, grew by 55%.\u003c/p\u003e\n\u003cp\u003eIn addition, \u003cem\u003eYankee Group\u003c/em\u003e, predicts mobile app downloads should continue to grow steadily, increasing from 134 billion in 2014 to 341 billion in 2018. If the rising trend of mobile app engagement continues, then these apps will continue to be used. While none of these articles give a specific reason for the increase, the trend seems to be driven by the increased smartphone adoption and users \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/10/trends-on-tuesday-time-on-mobile-surpasses-pc-usage/\"\u003espending more time on these devices than PCs\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eA word of caution though because there is some research providing evidence to counter this trend. This \u003ca href=\"http://www.mobileworldlive.com/app-burnout-growing-loyal-users-decline-localytics\"\u003earticle\u003c/a\u003e, by Tim Ferguson, states there has been some drop in the number of regular or loyal users. The only way to prevent this from happening is to make sure that developers understand “user behavior, as well as the strengths and weaknesses of apps, so they can \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/mobile-user-experience-guidelines/\"\u003etweak their products\u003c/a\u003e to improve engagement.”\u003c/p\u003e\n\u003cp\u003eFederal agencies starting out with their mobile products should use the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/mobile-application-development-program/\"\u003eMobile Application Development Program\u003c/a\u003e and learn from other agency practices by joining the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/\"\u003eMobileGov Community of Practice\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}