{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Mobile Drives Time on Digital Media |Digital.gov",
    "description": "Trends on Tuesday: Mobile Drives Time on Digital Media",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/15/trends-on-tuesday-mobile-drives-time-on-digital-media/index.json","item" : [
    {"title" :"Trends on Tuesday: Mobile Drives Time on Digital Media","summary" : "Major mobile milestones in May—try saying that three times! A new mobile usage report from ComScore revealed two significant shifts to mobile in May: total time spent on digital media and time spent on apps. Here are a few highlights from the report: Mobile platforms—smartphones and tablets—accounted for 60% of total time spent on digital","date" : "2014-07-15T14:28:13-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tjohnson" : "Treci Johnson"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-07-15-trends-on-tuesday-mobile-drives-time-on-digital-media.md",
      
      "filepath" :"news/2014/07/2014-07-15-trends-on-tuesday-mobile-drives-time-on-digital-media.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/07/2014-07-15-trends-on-tuesday-mobile-drives-time-on-digital-media.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/07/2014-07-15-trends-on-tuesday-mobile-drives-time-on-digital-media.md","slug" : "trends-on-tuesday-mobile-drives-time-on-digital-media","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/15/trends-on-tuesday-mobile-drives-time-on-digital-media/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/04/250-x-218-mobile-gps-location-map-marker-koya79-iStock-Thinkstock-178584733.jpg\"\n    alt=\"Smart phone navigation map\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eMajor mobile milestones in May—try saying that three times! A new mobile usage report from \u003ca href=\"http://www.comscore.com/Insights/Blog/Major-Mobile-Milestones-in-May-Apps-Now-Drive-Half-of-All-Time-Spent-on-Digital\"\u003eComScore\u003c/a\u003e revealed two significant shifts to mobile in May: total time spent on digital media and time spent on apps. Here are a few highlights from the report:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMobile platforms—smartphones and tablets—accounted for 60% of total time spent on digital media, up from 50% a year ago.\u003c/li\u003e\n\u003cli\u003eMobile apps accounted for more than half (51%) of all time spent on digital media, up from 43% a year ago.\u003c/li\u003e\n\u003cli\u003eSome content categories—radio, photos, maps and instant messenger—have shifted almost exclusively to mobile with at least 90% of activity coming from mobile platforms.\u003c/li\u003e\n\u003cli\u003eSocial networking accounts for 20% of total time spent on digital, and generates more than 70% of its activity on mobile.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEvery month, it becomes apparent that mobile will continue to transform how our stakeholders engage with digital content. To take advantage of this trend, check out these DigitalGov posts on \u003ca title=\"mobile-first strategies\" href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/mobile/\" target=\"_blank\"\u003emobile-first strategies\u003c/a\u003e and ways to maximize your \u003ca title=\"mobile moments\" href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/01/trends-on-tuesday-maximizing-your-mobile-moments/\" target=\"_blank\"\u003emobile moments\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}