{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: What Does Mobile-First Video Look Like? |Digital.gov",
    "description": "Trends on Tuesday: What Does Mobile-First Video Look Like?",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/08/trends-on-tuesday-what-does-mobile-first-video-look-like/index.json","item" : [
    {"title" :"Trends on Tuesday: What Does Mobile-First Video Look Like?","summary" : "Like many Americans during the last month, I developed FIFA fever. Checking on scores, anticipating the latest Google Doodle and watching game highlights became part of my daily iPhone routine. Despite the elimination of Team U.S.A, mobile video consumption continues to win new fans. Consider these mobile video viewing statistics: On average, consumers spend 33 minutes","date" : "2014-07-08T01:39:53-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tjohnson" : "Treci Johnson"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-07-08-trends-on-tuesday-what-does-mobile-first-video-look-like.md",
      
      "filepath" :"news/2014/07/2014-07-08-trends-on-tuesday-what-does-mobile-first-video-look-like.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/07/2014-07-08-trends-on-tuesday-what-does-mobile-first-video-look-like.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/07/2014-07-08-trends-on-tuesday-what-does-mobile-first-video-look-like.md","slug" : "trends-on-tuesday-what-does-mobile-first-video-look-like","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/08/trends-on-tuesday-what-does-mobile-first-video-look-like/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/07/250-x-276-illustration-film-reel-phone-Mobile-video-Natalia-Silych-iStock-Thinkstock-149793943.jpg\"\n    alt=\"An illustration of a film reel merging with a smart phone to represent mobile video\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eLike many Americans during the last month, I developed FIFA fever. Checking on scores, anticipating the latest Google Doodle and watching game highlights became part of my daily iPhone routine.\u003c/p\u003e\n\u003cp\u003eDespite the elimination of Team U.S.A, mobile video consumption continues to win new fans. Consider these mobile video viewing statistics:\u003c/p\u003e\n\u003cp\u003eOn average, consumers spend 33 minutes a day watching \u003ca title=\"video on mobile devices\" href=\"http://www.emarketer.com/Article/Tablets-Challenge-PCs-Leading-Digital-Video-Channel-US/1010807\" target=\"_blank\"\u003evideo on mobile devices\u003c/a\u003e compared to 22 minutes a day watching video on desktops and laptops according to a report by \u003ca href=\"http://www.emarketer.com/\" target=\"_blank\"\u003eeMarketer\u003c/a\u003e. This breaks down to 20 minutes a day on tablets and 13 minutes a day on smartphones.\u003c/p\u003e\n\u003cp\u003eSurprisingly, this trend holds true for both short video clips and feature films as evidenced by the \u003ca title=\"increase in mobile traffic\" href=\"http://www.businessinsider.com/mobile-video-statistics-and-growth-2013-12\" target=\"_blank\"\u003eincrease in mobile traffic\u003c/a\u003e to YouTube and Netflix, according to \u003ca href=\"http://www.businessinsider.com\"\u003eBusinessInsider\u003c/a\u003e.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eYouTube viewership on mobile is up to 40% at the end of 2013, compared to the previous year’s 25%\u003c/li\u003e\n\u003cli\u003eNetflix viewership is at 23% for smartphones, 15% for tablets.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe demand for mobile video will only increase, with eMarketer projecting:\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eIn 2014, 113.4 million US tablet users will watch video programming on their devices at least monthly, representing 77.0% of all tablet users. That penetration rate will grow to 87.0% by 2018, according to eMarketer, totaling 149.0 million tablet video viewers, or 70.1% of all digital video viewers. Add smartphone viewing and the projected numbers grow from 89.0 million in 2014 to grow to 125.4 million by 2018.\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eSo the next time your agency produces video content, don’t forget about optimizing the message for mobile viewers. For more mobile-first strategies, watch the DigitalGov \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/30/mobile-first/\" title=\"Mobile Webinar series\"\u003eMobile Webinar series\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}