{
    "version" : "https://jsonfeed.org/version/1",
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    "type" : "single",
    "title" : "Case Studies in Thunderclap |Digital.gov",
    "description": "Case Studies in Thunderclap",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/25/case-studies-in-thunderclap/index.json","item" : [
    {"title" :"Case Studies in Thunderclap","summary" : "Now that Thunderclap has been approved for government use for nearly a year, we checked in with two agencies that have successfully used the crowd-speaking tool to rally their supporters and amplify their messages.","date" : "2014-06-25T12:37:31-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"alison-lemon" : "Alison Lemon"},"topics" : {
        
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-25-case-studies-in-thunderclap.md",
      
      "filepath" :"news/2014/06/2014-06-25-case-studies-in-thunderclap.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-25-case-studies-in-thunderclap.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-25-case-studies-in-thunderclap.md","slug" : "case-studies-in-thunderclap","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/25/case-studies-in-thunderclap/","content" :"\u003cp\u003eNow that Thunderclap has been \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/08/05/thunderclap-now-available-for-government-wide-adoption/\" title=\"Thunderclap Now Available for Government-Wide Adoption\"\u003eapproved for government use\u003c/a\u003e for nearly a year, we checked in with two agencies that have successfully used the crowd-speaking tool to rally their supporters and amplify their messages. In case you missed it, you can replay the webinar.\u003c/p\u003e\n\u003ch2 id=\"what-makes-a-thunderclap\"\u003eWhat Makes a Thunderclap?\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNicholas Garlow\u003c/strong\u003e, public affairs specialist with the \u003cstrong\u003eDepartment of Health and Human Services (HHS)\u003c/strong\u003e used Thunderclap to \u003ca href=\"https://www.thunderclap.it/projects/9544-getcovered-by-march-31st\"\u003esupport Open Enrollment Season\u003c/a\u003e for Healthcare.gov. He outlined the necessary components to a campaign:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreate a \u003cstrong\u003emessage\u003c/strong\u003e that will be shared, and a story that explains the campaign or event. Including a graphic will make your message more engaging.\u003c/li\u003e\n\u003cli\u003eSet a \u003cstrong\u003edate and time\u003c/strong\u003e when the message will be sent. Allow at least two weeks for promotion.\u003c/li\u003e\n\u003cli\u003eSet a \u003cstrong\u003esupporter goal\u003c/strong\u003e of 100, 250, or 500 and ask users to help you share the message via Twitter, Facebook, or Tumblr.\u003c/li\u003e\n\u003cli\u003ePromote the campaign to your social media followers, partners, and email lists.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"measuring-success\"\u003eMeasuring Success\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIf you reach your goal, your message will be shared by your supporters at the same time.\u003c/li\u003e\n\u003cli\u003eSocial reach: How many people were exposed to your message?\u003c/li\u003e\n\u003cli\u003eThe action point: Did people take the desired action? (Sign up, order, etc.)\u003c/li\u003e\n\u003cli\u003eDid you increase traffic to relevant Web pages?\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"when-to-use-thunderclap\"\u003eWhen To Use Thunderclap\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMajor observances\u003c/li\u003e\n\u003cli\u003eEvents \u0026amp; announcements\u003c/li\u003e\n\u003cli\u003eNew product or service launch\u003c/li\u003e\n\u003cli\u003eIssue/topic support\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eJessica Orquina\u003c/strong\u003e, social media lead for the \u003cstrong\u003eEnvironmental Protection Agency\u003c/strong\u003e \u003cstrong\u003e(EPA)\u003c/strong\u003e, has worked on three Thunderclaps, two of which were successful. She shared some lessons learned from their first campaign, \u003ca href=\"https://www.thunderclap.it/projects/5938-protect-your-kids\"\u003eProtect Your Kids!\u003c/a\u003e, which didn’t reach its goal.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eShort campaign (less than a week) was not enough time to reach the goal.\u003c/li\u003e\n\u003cli\u003ePeople didn’t want to give Thunderclap access to their account.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEPA achieved success on their next two campaigns, \u003ca href=\"https://www.thunderclap.it/projects/10319-on-earth-day-actonclimate\"\u003eOn Earth Day, #ActOnClimate!\u003c/a\u003e and \u003ca href=\"https://www.thunderclap.it/projects/11750-be-sunwise-on-don-t-fry-day\"\u003eBe SunWise on Don’t Fry Day\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"tips-for-success\"\u003eTips for Success\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThunderclap campaign subjects should be of interest to a broad audience, especially millennials.\u003c/li\u003e\n\u003cli\u003eWrite a blog post and explain Thunderclap for those not familiar with the tool. Make it clear Thunderclap will only post to their account this one time.\u003c/li\u003e\n\u003cli\u003eAllow enough time for promotion and promote daily on social media. Include current number of supporters in posts. For example:\n\u003cul\u003e\n\u003cli\u003eWe need your help! 250 people have supported our Thunderclap, we need 500 to meet our goal!\u003c/li\u003e\n\u003cli\u003eTag @ThunderclapIT on Twitter.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003cli\u003eRemember to thank your supporters for promoting the message.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTell us: Has your agency used Thunderclap?\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAlison Lemon\u003c/strong\u003e is a Knowledge Manager for the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/social-media/\"\u003eSocialGov Community\u003c/a\u003e and a Senior Analyst for Social Media with the FDA’s Office of Women’s Health. You can follow their work \u003ca href=\"https://twitter.com/FDAWomen\"\u003e@FDAWomen\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}