{
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    "title" : "Trends on Tuesday: Are Mobile Devices The “Center” of Social Universe? |Digital.gov",
    "description": "Trends on Tuesday: Are Mobile Devices The “Center” of Social Universe?",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/24/trends-on-tuesday-are-mobile-devices-the-center-of-social-universe/index.json","item" : [
    {"title" :"Trends on Tuesday: Are Mobile Devices The \u0026#8220;Center\u0026#8221; of Social Universe?","summary" : "Mobile devices are moving closer to the center of the social universe, according to this Sproutsocial article. Platforms like Instagram, Pinterest and Twitter are overwhelmingly used on the go. Comscore predicts that there will be increasing monetization via social in the coming years. In the banking industry, where data shows many people have stopped going to","date" : "2014-06-24T15:28:59-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jparcell" : "Jacob Parcell"},"topics" : {
        
            "crowdsourcing-and-citizen-science" : "Crowdsourcing and citizen science",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-24-trends-on-tuesday-are-mobile-devices-the-center-of-social-universe.md",
      
      "filepath" :"news/2014/06/2014-06-24-trends-on-tuesday-are-mobile-devices-the-center-of-social-universe.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-24-trends-on-tuesday-are-mobile-devices-the-center-of-social-universe.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-24-trends-on-tuesday-are-mobile-devices-the-center-of-social-universe.md","slug" : "trends-on-tuesday-are-mobile-devices-the-center-of-social-universe","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/24/trends-on-tuesday-are-mobile-devices-the-center-of-social-universe/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/06/600-x-600-Background-social-TCmake_photo-iStock-Thinkstock-185175604.jpg\"\n    alt=\"A swirling social media universe\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eMobile devices are moving closer to the center of the social universe, according to this \u003ca href=\"http://sproutsocial.com/insights/trends-2014-social-mobile-synonymous-now-heres/\"\u003eSproutsocial\u003c/a\u003e article.\u003c/p\u003e\n\u003cp\u003ePlatforms like Instagram, Pinterest and Twitter are overwhelmingly \u003ca href=\"http://mashable.com/2014/04/03/social-media-mobile-chart/\"\u003eused on the go\u003c/a\u003e. Comscore predicts that there will be increasing \u003ca href=\"http://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_US_Digital_Future_in_Focus\"\u003emonetization via social\u003c/a\u003e in the coming years. In the banking industry, where data shows many people have stopped going to brick and mortar banks, \u003ca href=\"http://www.banktech.com/channels/social-and-mobile-the-digital-cement/240168488\"\u003etying mobile and social together is critical\u003c/a\u003e. Organizations are increasingly adopting a \u003ca href=\"http://engage.synecoretech.com/marketing-technology-for-growth/bid/193310/Marketing-Goes-SoLoMo\"\u003eSoLoMo\u003c/a\u003e approach in which they leverage the interplay between social, local and mobile. Generally this approach includes targeting mobile users by enticing deals based on their location.\u003c/p\u003e\n\u003cp\u003eGovernment agencies are adopting their own version of SoLoMo. Zeshan Khan and Katie Steffy found government agencies are including social media in their \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/12/three-ways-agencies-are-using-social-media-in-mobile-products/\" title=\"Three Ways Agencies Are Using Social Media in Mobile Products\"\u003emobile apps and websites in three ways\u003c/a\u003e. While agencies are including social media accounts in their mobile products, they say the innovators in government are using crowdsourcing both to engage users to help advance mission effectiveness—see Department of Transportation’s \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/19/dot-safercar-app-goes-android/\" title=\"DOT’s SaferCar App Goes Android\"\u003eSaferCar\u003c/a\u003e, USDA’s Save Our Citrus and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/10/24/dolphin-and-whale-apps-from-noaa-fisheries/\" title=\"Dolphin and Whale Apps from NOAA Fisheries\"\u003eNOAA’s Dolphin and Whale 911\u003c/a\u003e for examples.\u003c/p\u003e\n\u003cp\u003eOf course this is only a drop in the bucket because SoLoMo will become standard practice with better data. Treci Johnson from the Corporation for National and Community Service noted last week that geo-location data is improving to the point that soon your mobile device \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/17/trends-on-tuesday-mobile-location-data/\" title=\"Trends on Tuesday: Mobile Location Data Improving\"\u003emay deliver ads for goods and services within 100 yards of your location\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eFor government the potential is endless as we move towards the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/08/tell-us-your-internet-of-things-challenges/\" title=\"Tell Us Your Internet of Things Challenges\"\u003eInternet of Things\u003c/a\u003e. Gwynne Kostin recently described a \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/10/digitalgov-irl-6-ways-to-get-it-right/\" title=\"DigitalGov IRL: 6 Ways To Get It Right\"\u003eemergency weather alert “flash mob”\u003c/a\u003e she experienced when she and other people around her had their mobile devices ringing in unison with the alert. She said this type of innovation is not just about the mobile device, the social or even better data—it’s about combining these aspects of DigitalGov in user-friendly ways.\u003c/p\u003e\n\u003cp\u003eMaybe instead of mobile being the center of the social universe, it’s the user becoming the center of the DigitalGov universe.\u003cem\u003eThis article is part of this month’s editorial theme on Social Media. Check out more articles \u003ca href=\"\n\" title=\"Recent Monthly Themes\"\u003erelated to this theme\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}