{
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    "title" : "Trends on Tuesday: Mobile Location Data Improving |Digital.gov",
    "description": "Trends on Tuesday: Mobile Location Data Improving",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/17/trends-on-tuesday-mobile-location-data/index.json","item" : [
    {"title" :"Trends on Tuesday: Mobile Location Data Improving","summary" : "Imagine a world where your mobile device delivers ads for goods and services within 100 yards of your location. According to Thinknear, a leader in","date" : "2014-06-17T10:00:38-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tjohnson" : "Treci Johnson"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-17-trends-on-tuesday-mobile-location-data.md",
      
      "filepath" :"news/2014/06/2014-06-17-trends-on-tuesday-mobile-location-data.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-17-trends-on-tuesday-mobile-location-data.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-17-trends-on-tuesday-mobile-location-data.md","slug" : "trends-on-tuesday-mobile-location-data","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/17/trends-on-tuesday-mobile-location-data/","content" :"\u003cp\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/06/250-x-333-Gwynne-Kostin-Emergency-Alert-screenshot.jpg\"\n    alt=\"A screen capture of a Flash Flood Warning Emergency Alert for Washington D.C., sent on June 10, 2014 to mobile devices from the National Weather Service (NWS).\"/\u003e\u003c/div\u003e\n\nImagine a world where your mobile device delivers ads for goods and services within 100 yards of your location. According to \u003ca title=\"Thinknear\" href=\"http://www.mobilemarketingwatch.com/mobile-marketers-are-you-near-me-now-41998/\" target=\"_blank\"\u003eThinknear\u003c/a\u003e, a leader in targeted mobile advertising, that future may soon be a reality.\u003c/p\u003e\n\u003cp\u003eHere’s what Thinknear found when measuring the accuracy of location data used in mobile advertising:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e67% of ad inventory comes with latitude and longitude information compared to 10% a few years ago\u003c/li\u003e\n\u003cli\u003e34% of mobile impressions are accurate within 100 meters; 9% are between 100 meters and 1000 meters; and 30% are between 1,000 meters and 10,000 meters\u003c/li\u003e\n\u003cli\u003e20% of mobile location-based ad inventory is outside 10,000 meters—more than six miles off target\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMobile marketers aren’t the only ones who can benefit from accurate location data. As government communicators, our goal is to connect citizens with services and vital information in their communities.\u003c/p\u003e\n\u003cp\u003eWhile agencies like the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/05/09/usps-mobile-app-updates/\" title=\"USPS Mobile App Updates\"\u003eUnited States Postal Service\u003c/a\u003e, \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/04/04/nps-national-mall-app/\" title=\"National Park Service Apps\"\u003eNational Park Service\u003c/a\u003e and \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/01/30/alternative-fueling-station-locator-app-from-the-department-of-energy/\" title=\"Alternative Fueling Station Locator App from the Department of Energy\"\u003eDepartment of Energy\u003c/a\u003e are leveraging location in their mobile products, mobile location data provides an opportunity to accomplish this goal through targeted messaging. Some agencies are already utilizing this technology for \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/10/digitalgov-irl-6-ways-to-get-it-right/\"\u003eweather advisories\u003c/a\u003e and \u003ca title=\"Amber alerts\" href=\"http://www.amberalert.gov/\" target=\"_blank\"\u003eAMBER alerts\u003c/a\u003e providing another way that agencies can be more \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/12/three-ways-agencies-are-using-social-media-in-mobile-products/\" title=\"Three Ways Agencies Are Using Social Media in Mobile Products\"\u003esocial with their mobile strategies\u003c/a\u003e.\u003cem\u003eThis article is part of this month’s editorial theme on Social Media. Check out \u003ca href=\"\n\" title=\"Recent Monthly Themes\"\u003emore articles\u003c/a\u003e related to this theme.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}