{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Search Engine Optimization for Government Websites |Digital.gov",
    "description": "Search Engine Optimization for Government Websites",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/13/search-engine-optimization-for-government-websites/index.json","item" : [
    {"title" :"Search Engine Optimization for Government Websites","summary" : "On June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council. This third lecture honoring Joe focused on search engine optimization (SEO). While commercial search engines do a remarkable job","date" : "2014-06-13T11:00:33-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ammie-farraj-feijoo" : "Ammie Farraj Feijoo"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "search-engine-optimization" : "Search engine optimization"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-13-search-engine-optimization-for-government-websites.md",
      
      "filepath" :"news/2014/06/2014-06-13-search-engine-optimization-for-government-websites.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-13-search-engine-optimization-for-government-websites.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-13-search-engine-optimization-for-government-websites.md","slug" : "search-engine-optimization-for-government-websites","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/13/search-engine-optimization-for-government-websites/","content" :"\u003cp\u003eOn June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and \u003ca href=\"https://digital.gov/digitalgov-university/\"\u003eDigitalGov University\u003c/a\u003e hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council.\u003c/p\u003e\n\u003cp\u003eThis third lecture honoring Joe focused on search engine optimization (SEO).\u003c/p\u003e\n\u003cp\u003eWhile commercial search engines do a remarkable job of helping the public find our government information, as Web professionals, it’s also our job to help the public make sense of what they find.\u003c/p\u003e\n\u003cp\u003eI presented on SEO for government websites and specifically talked about:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat SEO is and why it is important;\u003c/li\u003e\n\u003cli\u003eSEO building blocks for writing content;\u003c/li\u003e\n\u003cli\u003eConducting keyword research; and\u003c/li\u003e\n\u003cli\u003eEliminating ROT (redundant, outdated, and trivial content).\u003c/li\u003e\n\u003cli\u003eCheck out the \u003ca href=\"http://www.slideshare.net/DigitalGov/seo-joepagano\"\u003eslide deck\u003c/a\u003e and visit the resources below to learn more.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"webmaster-tools\"\u003eWebmaster Tools\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://www.bing.com/toolbox/webmaster\"\u003eBing Webmaster Tools\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.google.com/webmasters/tools/home?hl=en\u0026amp;pli=1\"\u003eGoogle Webmaster Tools\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"a-few-of-many-seo-resources\"\u003eA Few (of Many) SEO Resources\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://blogs.bing.com/webmaster/2011/04/13/collection-of-seo-related-documents-from-the-bing-ecosystem/\"\u003eBing’s Collection of SEO-related documents\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf\"\u003eGoogle’s SEO Starter Guide\u003c/a\u003e \u0026amp; \u003ca href=\"http://www.google.com/insidesearch/howsearchworks/thestory/index.html\"\u003eHow Search Works\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://moz.com/beginners-guide-to-seo\"\u003eMoz’s The Beginner’s Guide to SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://searchengineland.com/guide/seo\"\u003eSearch Engine Land’s Guide to SEO\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n"}
  ]
}