{
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    "title" : "Trends on Tuesday: Mary Meeker’s 2014 Internet Trends |Digital.gov",
    "description": "Trends on Tuesday: Mary Meeker’s 2014 Internet Trends",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/03/trends-on-tuesday-mary-meekers-2014-internet-trends/index.json","item" : [
    {"title" :"Trends on Tuesday: Mary Meeker\u0026#8217;s 2014 Internet Trends","summary" : "Since 2001, Mary Meeker has developed a knack for highlighting what’s currently happening on the Internet and how this information may impact technology and business in the future. Last week she released her 2014 Internet Trends and it reveals some interesting digital trends. Here are the highlights: Marketing: Social messaging is changing","date" : "2014-06-03T13:25:10-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tjohnson" : "Treci Johnson"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-03-trends-on-tuesday-mary-meekers-2014-internet-trends.md",
      
      "filepath" :"news/2014/06/2014-06-03-trends-on-tuesday-mary-meekers-2014-internet-trends.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-03-trends-on-tuesday-mary-meekers-2014-internet-trends.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-03-trends-on-tuesday-mary-meekers-2014-internet-trends.md","slug" : "trends-on-tuesday-mary-meekers-2014-internet-trends","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/03/trends-on-tuesday-mary-meekers-2014-internet-trends/","content" :"\u003cp\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/06/250-x-340-Mary-Meeker-Web-2-0-Conference.jpg\"\n    alt=\"Mary Meeker\"/\u003e\u003c/div\u003e\n\nSince 2001, Mary Meeker has developed a knack for highlighting \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/06/05/mary-meekers-internet-trends-report/\"\u003ewhat’s currently happening on the Internet\u003c/a\u003e and how this information may impact technology and business in the future. Last week she released her \u003ca href=\"http://www.kpcb.com/internet-trends\"\u003e2014 Internet Trends\u003c/a\u003e and it reveals some interesting digital trends. Here are the highlights:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMarketing\u003c/strong\u003e: Social messaging is changing from broadcasting a few messages to a large audience (like Facebook) to frequent interactions with targeted groups (like Snapchat).\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eApps\u003c/strong\u003e: Single purpose apps are on the rise, making apps geared towards specific services more popular than ones that have multiple purposes.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eBig data\u003c/strong\u003e: Sensor use in devices is providing companies with a lot more data to mine.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eCloud\u003c/strong\u003e: Falling costs for computing (33 percent), storage (38 percent) and bandwidth (27 percent) have enabled the cloud.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eUser interfaces\u003c/strong\u003e: As industries have developed new ways to present applications, bad user interfaces have started to disappear.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eMobile first:\u003c/strong\u003e Internet touch points with stakeholders are increasingly becoming mobile connections.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMeeker’s observations can provide insight to government agencies as they continue to develop mobile and other digital strategies. One trend that cannot be ignored is \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/30/mobile-first/\" title=\"Mobile First\"\u003eMobile First\u003c/a\u003e. As the report reveals, the rise of mobile device ownership, as well as multi-screen engagement, is causing organizations to “re-imagine” how they can effectively engage stakeholders. See the full report \u003ca href=\"http://www.kpcb.com/internet-trends\" title=\"2014 Internet Trends Report\"\u003ehere\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eLearn more about how government is implementing mobile by joining the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/\" title=\"Mobile\"\u003eMobileGov Community of Practice\u003c/a\u003e. Interested in learning more about adaptive content and content modeling for mobile? Check out the new \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/05/government-open-and-structured-content-models-are-here/\" title=\"Government Open and Structured Content Models Are Here!\"\u003eStructured Content Models\u003c/a\u003e and the \u003ca href=\"\n\" title=\"What Structured Content Can Do For You: Event Model\"\u003etraining on Event Model Creation\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}