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    "title" : "New Google Analytics for Government Training Manual |Digital.gov",
    "description": "New Google Analytics for Government Training Manual",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/15/new-google-analytics-for-government-training-manual/index.json","item" : [
    {"title" :"New Google Analytics for Government Training Manual","summary" : "Looking for a training manual on how to use Google Analytics for your agency? In 2014, I released a second edition of my Google Analytics for Government training manual.","date" : "2014-05-15T10:00:48-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sarah-kaczmarek" : "Sarah Kaczmarek"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-05-15-new-google-analytics-for-government-training-manual.md",
      
      "filepath" :"news/2014/05/2014-05-15-new-google-analytics-for-government-training-manual.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/05/2014-05-15-new-google-analytics-for-government-training-manual.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/05/2014-05-15-new-google-analytics-for-government-training-manual.md","slug" : "new-google-analytics-for-government-training-manual","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/15/new-google-analytics-for-government-training-manual/","content" :"\u003cdiv class=\"image image-right image-right-legacy\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/05/250-x-176-Google-Analytics-for-Government-2nd-Edition-May-2014.jpg\"\n    alt=\"The cover image for the title, Google Analytics for Government, 2nd Edition, May 2014\"/\u003e\u003c/div\u003e\n\n\u003cp\u003eLooking for a training manual on how to use Google Analytics for your agency? Here’s your answer. I released a second edition of my Google Analytics for Government training manual. \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/05/2ND_EDITION__GOOGLE_ANALYTICS_FOR_GOVERNMENT_TRAINING_MANUAL-4.pdf\"\u003eDownload your copy today\u003c/a\u003e (PDF, 4.94 MB, 65 pages, May 2014) and be sure to check out my other resources on \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/04/creating-awesome-web-analytics-reports-and-presentations/\"\u003ecreating awesome Web analytics reports\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"excerpt-from-_google-analytics-for-government-second-edition_\"\u003eExcerpt from \u003cem\u003eGoogle Analytics for Government, Second Edition\u003c/em\u003e\u003c/h2\u003e\n\u003ch3 id=\"welcome-to-the-second-edition-of-google-analytics-for-government\"\u003eWelcome to the Second Edition of Google Analytics for Government\u003c/h3\u003e\n\u003cp\u003eTwo years ago when I set out to write a manual on using Google Analytics to improve government websites, I never imagined how far this manual would travel. I’ve been impressed by the reception to the manual and I’ve greatly appreciated hearing from its users. I wrote the first edition with other federal government workers in the United States in mind as the primary audience. I wasn’t thinking about a more global applicability of these lessons. Since its release, I’ve heard from people working in local, state, and federal offices throughout the country, as well as from public sector workers in the Canada, the United Kingdom, and even from the World Bank and United Nations. I have also hosted a series of webinars with the General Services Administration’s (GSA) Digital Government University, presented with GovLoop and LunaMetrics, and started teaching for Georgetown University. I’m glad to report that the goal of making government websites more useful to the digital citizen resonates with such a wide audience.\u003c/p\u003e\n\u003cp\u003eThe second edition of the manual has gone through a fairly extensive rewrite. I’ve had the opportunity to listen and learn from people who have shared their stories with me, so I have drawn from those experiences and included new actionable insights. I’ve made additions to the manual as well. Some of the new sections include demographics and interests reports, using real-time data, and campaign tracking. I also mirror updates in terminology for setting up accounts, managing users, and standard reporting.\u003c/p\u003e\n\u003cp\u003eI hope this manual provides you with the tools you need to identify meaningful metrics to improve your website. Regardless of whether you work in communications or information technology, you can use this manual to understand how to tailor Google Analytics for your agency’s needs. While you might not be the person who creates new custom segments or configures the internal site search, understanding these concepts will help you communicate effectively about these topics and ensure your agency gets the most out of Google Analytics. When I first started working with Google Analytics for my agency, I had no background on using analytic tools to evaluate websites. As I learned more, I found it provides invaluable information to make informed decisions on website enhancements.\u003c/p\u003e\n\u003cp\u003eThank you for your interest in Google Analytics for Government. I hope that you too will be successful in implementing these strategies to make your government website as useful as possible to the digital citizen. Thanks also to the U.S. Government Accountability Office for allowing me to share the best practices that I’ve learned since starting to use Google Analytics for \u003ca href=\"http://www.gao.gov/\"\u003egao.gov\u003c/a\u003e.\u003c/p\u003e\n\u003ciframe src=\"//www.slideshare.net/slideshow/embed_code/key/y0uNONQjjrAHiD\" width=\"668\" height=\"714\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen\u003e \u003c/iframe\u003e \u003cdiv style=\"margin-bottom:5px\"\u003e \u003cstrong\u003e \u003ca href=\"//www.slideshare.net/DigitalGov/google-analytics-for-government-2nd-edition-sarah-kaczmarek-gao\" alt=\"Slides: Google Analytics for Government, 2nd Edition\" title=\"Google Analytics for Government, 2nd Edition\" target=\"_blank\"\u003eGoogle Analytics for Government, 2nd Edition\u003c/a\u003e \u003c/strong\u003e from \u003cstrong\u003e\u003ca href=\"https://www.slideshare.net/DigitalGov\" target=\"_blank\"\u003eDigitalGov from General Services Administration\u003c/a\u003e\u003c/strong\u003e \u003c/div\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eSarah Kaczmarek\u003c/strong\u003e is the Digital Communications Manager for the U.S. Government Accountability Office. You can find out more about her work in this space at \u003ca href=\"http://sarahkaczmarek.com/\"\u003eSarahKaczmarek.com\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n"}
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}