{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Apps Dominate Mobile Web Usage |Digital.gov",
    "description": "Trends on Tuesday: Apps Dominate Mobile Web Usage",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/13/trends-on-tuesday-apps-dominate-mobile-web-usage/index.json","item" : [
    {"title" :"Trends on Tuesday: Apps Dominate Mobile Web Usage","summary" : "“There’s an app for that.” New data from app analytics provider Flurry on mobile app usage reveals that smartphone users are taking this trademarked slogan to heart. Of the 2 hours and 42 minutes per day that a typical user is on a mobile device, mobile app usage accounts for 2 hours and 19 minutes","date" : "2014-05-13T13:13:22-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tjohnson" : "Treci Johnson"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-05-13-trends-on-tuesday-apps-dominate-mobile-web-usage.md",
      
      "filepath" :"news/2014/05/2014-05-13-trends-on-tuesday-apps-dominate-mobile-web-usage.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/05/2014-05-13-trends-on-tuesday-apps-dominate-mobile-web-usage.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/05/2014-05-13-trends-on-tuesday-apps-dominate-mobile-web-usage.md","slug" : "trends-on-tuesday-apps-dominate-mobile-web-usage","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/13/trends-on-tuesday-apps-dominate-mobile-web-usage/","content" :"\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/05/250-x-177-touch-pad-with-icons-shutter_m-iStock-Thinkstock-179747897.jpg\"\n    alt=\"touch pad with icons\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003e“There’s an app for that.” New data from \u003ca href=\"http://techcrunch.com/2014/04/01/mobile-app-usage-increases-in-2014-as-mobile-web-surfing-declines/?ncid=rss\u0026amp;utm_content=buffer076ba\u0026amp;utm_medium=social\u0026amp;utm_source=twitter.com\u0026amp;utm_campaign=buffer\"\u003eapp analytics provider Flurry\u003c/a\u003e on mobile app usage reveals that smartphone users are taking this trademarked slogan to heart. Of the 2 hours and 42 minutes per day that a typical user is on a mobile device, mobile app usage accounts for 2 hours and 19 minutes of that time. In other words, app usage accounts for nearly 86 percent of time spent on a mobile device.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eApp Stat Highlights:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGaming remains the most popular app category of mobile usage with 32% of time spent (same as last year), while Facebook comes in second with 17% of time spent on mobile.\u003c/li\u003e\n\u003cli\u003eSocial Messaging apps, including Facebook and Twitter, grew to 28% of time spent on mobile, an increase of 4 percentage points from the previous year.\u003c/li\u003e\n\u003cli\u003eProductivity apps doubled their share from 2% to 4%.\u003c/li\u003e\n\u003cli\u003eBrowsers lose share, most notable decline is Safari, which dropped from 12% to 5%. Non-Google, non-Apple browser dropped from 4% to 2%.\u003c/li\u003e\n\u003cli\u003eGoogle and Facebook apps accounted for 34.7% of time spent yet brought in 63.8% of ad revenues.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe data above show that the \u003ca href=\"http://www.clickz.com/clickz/column/2343327/apps-and-mobile-web-the-state-of-the-debate?amf_cntctid=6862549\u0026amp;utm_term=\u0026amp;utm_content=Apps%20and%20Mobile%20Web%3A%20The%20State%20of%20the%20Debate\u0026amp;utm_campaign=CZ.Media.Cat.EU.A.U\u0026amp;utm_medium=Email\u0026amp;utm_source=CZ.DCM.Editors_Updates\"\u003eApp vs. mobile web debate will continue\u003c/a\u003e but \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/30/mobile-first/\"\u003emobile first\u003c/a\u003e is a must for federal agencies. No matter where an agency is in their mobile application plan, they must take a proactive approach if they want to engage mobile web users. For example, having a robust social media presence or advertising on popular gaming apps are ways agencies that are still developing a \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/mobile-application-development-program/\"\u003emobile app plan\u003c/a\u003e can leverage this trend. If your agency already has an app(s), you can increase visibility with mobile users by becoming part of the \u003ca href=\"https://touchpoints.app.cloud.gov/registry\"\u003eFederal Mobile Apps Registry\u003c/a\u003e. For more ideas, check out the resources available on DigitalGov.\u003c/p\u003e\n"}
  ]
}