{
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    "title" : "Trends on Tuesday: Mobile, It’s Where You’ll Find Millennials |Digital.gov",
    "description": "Trends on Tuesday: Mobile, It’s Where You’ll Find Millennials",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/29/trends-on-tuesday-mobile-its-where-youll-find-millennials/index.json","item" : [
    {"title" :"Trends on Tuesday: Mobile, It\u0026#8217;s Where You\u0026#8217;ll Find Millennials","summary" : "It’s no secret, if you want to reach Millennials, mobile is a great way to connect. This generation of tech-natives is adept at accessing large amounts of information held in the palms of their hands. However, their information overload also poses a challenge for agencies","date" : "2014-04-29T10:04:25-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tjohnson" : "Treci Johnson"},"topics" : {
        
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-04-29-trends-on-tuesday-mobile-its-where-youll-find-millennials.md",
      
      "filepath" :"news/2014/04/2014-04-29-trends-on-tuesday-mobile-its-where-youll-find-millennials.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/04/2014-04-29-trends-on-tuesday-mobile-its-where-youll-find-millennials.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/04/2014-04-29-trends-on-tuesday-mobile-its-where-youll-find-millennials.md","slug" : "trends-on-tuesday-mobile-its-where-youll-find-millennials","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/29/trends-on-tuesday-mobile-its-where-youll-find-millennials/","content" :"\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/11/Gartner-Smartphone-Shipments-Achieve-Highest-Share-to-Date-300x210.jpg\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/11/Gartner-Smartphone-Shipments-Achieve-Highest-Share-to-Date-300x210.jpg\"\n    alt=\"Hands holding smartphones over a table.\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003e It’s no secret, if you want to reach Millennials, mobile is a great way to connect. This generation of tech-natives is adept at accessing large amounts of information held in the palms of their hands. However, their information overload also poses a challenge for agencies competing to gain their attention.\u003c/p\u003e\n\u003cp\u003eThe Center for Media Research presents four suggestions for \u003ca href=\"http://www.mediapost.com/publications/article/220100/reaching-millennials-with-mobile.html\"\u003ecrafting a mobile strategy\u003c/a\u003e that will engage Millennials:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eHave a mobile site.\u003c/strong\u003e More than 75% of Millennials access the Internet from their phone, with 34% higher click-through rates on their mobile devices.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eCreate opt-in opportunities.\u003c/strong\u003e 90% of Millennials spend time on mobile devices sending and receiving messages, with open rates exceeding 99%. They want relevant campaigns that deliver personalized content.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eGot apps?\u003c/strong\u003e 60% of Millennials downloads apps to their devices. Using app alerts and push notifications can increase their usage.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eBe social.\u003c/strong\u003e Millennials want to engage with agencies the same ways they engage with friends. They also want content they can share with their social media connections.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eSound familiar? It should. These strategies aren’t just good ideas for reaching Millennials, they’re best practices for putting the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/06/04/what-were-really-talking-about-when-were-talking-about-mobile-hint-its-the-user/\"\u003euser experience first\u003c/a\u003e. The more agencies can create relevant, personalized content, the less we may find ourselves competing with other digital noise. Start putting user experience first with these \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/18/making-mobile-gov-user-experience-recommendations/\" title=\"Making Mobile Gov: User Experience Recommendations\"\u003eMobile User Experience Guidelines and Recommendations\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}