{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "When Sharing Buttons Work |Digital.gov",
    "description": "When Sharing Buttons Work",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/23/when-sharing-buttons-work/index.json","item" : [
    {"title" :"When Sharing Buttons Work","summary" : "At the U.S. Government Accountability Office (GAO) we use sharing buttons on our website to help people share content from web pages with their colleagues and friends. With one click, a user can post a page’s link to popular social networking sites or send it via email. The article To Use","date" : "2014-04-23T10:00:41-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sarah-kaczmarek" : "Sarah Kaczmarek"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-04-23-when-sharing-buttons-work.md",
      
      "filepath" :"news/2014/04/2014-04-23-when-sharing-buttons-work.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/04/2014-04-23-when-sharing-buttons-work.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/04/2014-04-23-when-sharing-buttons-work.md","slug" : "when-sharing-buttons-work","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/23/when-sharing-buttons-work/","content" :"\u003cp\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/04/250-x-242-GAO-social-icon.jpg\"\n    alt=\"250-x-242-GAO-social-icon\"/\u003e\u003c/div\u003e\n\nAt the U.S. Government Accountability Office (GAO) we use sharing buttons on our website to help people share content from web pages with their colleagues and friends. With one click, a user can post a page’s link to popular social networking sites or send it via email. The article \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/02/to-use-social-sharing-buttons-or-not/\"\u003e\u003cem\u003eTo Use Social Sharing Buttons or Not\u003c/em\u003e\u003c/a\u003e looks at some ways that social sharing buttons are actually used. Here’s a look at what works for us.\u003c/p\u003e\n\u003cp\u003eOn our main website, GAO.gov, we have sharing buttons on the summary pages of our reports and testimonies, as well as on our topics pages. Similar to our \u003ca href=\"https://insidegovuk.blog.gov.uk/2014/02/20/gov-uk-social-sharing-buttons-the-first-10-weeks/\"\u003eneighbors in the U.K.\u003c/a\u003e, we found these sharing rates were generally low. We were happy to see a very different picture when it came to our blog, the \u003ca href=\"http://blog.gao.gov/\"\u003eWatchBlog\u003c/a\u003e\u003cem\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eIn January, 2014, GAO \u003ca href=\"http://blog.gao.gov/about/\"\u003elaunched a new blog\u003c/a\u003e as part of our continuing effort to reach our audiences—Congress and the American people—where they are currently looking for information. Our blog format allows us to provide a little more context about our work than we can offer on its other social media platforms.\u003c/p\u003e\n\u003cp\u003eThe WatchBlog has now been viewed over 12,000 times, with much of the traffic coming from Facebook and Twitter. Readers are also eager to share our blog posts on social media using our sharing buttons. Overall, our sharing rate as a percentage of pageviews is 15.2%.\u003c/p\u003e\n\u003cp\u003eThe five most popular blog posts have sharing rates between 15.2% and 45.2%.\u003c/p\u003e\n\u003ctable border=\"1\" cellspacing=\"0\" cellpadding=\"0\"\u003e\n  \u003ctr\u003e\n    \u003ctd valign=\"top\" width=\"283\"\u003e\n      \u003cb\u003ePage\u003c/b\u003e\n    \u003c/td\u003e\n\u003cpre\u003e\u003ccode\u003e\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;132\u0026quot;\u0026gt;\n  \u0026lt;b\u0026gt;Social media shares\u0026lt;/b\u0026gt;\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;102\u0026quot;\u0026gt;\n  \u0026lt;b\u0026gt;Pageviews\u0026lt;/b\u0026gt;\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;121\u0026quot;\u0026gt;\n  \u0026lt;b\u0026gt;Shares as percentage of pageviews\u0026lt;/b\u0026gt;\n\u0026lt;/td\u0026gt;\n\u003c/code\u003e\u003c/pre\u003e\n  \u003c/tr\u003e\n  \u003ctr\u003e\n    \u003ctd valign=\"top\" width=\"283\"\u003e\n      \u003ca href=\"http://blog.gao.gov/2014/02/28/navigating-the-complexities-of-the-federal-budget/\"\u003eNavigating the Complexities of the Federal Budget\u003c/a\u003e\n    \u003c/td\u003e\n\u003cpre\u003e\u003ccode\u003e\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;132\u0026quot;\u0026gt;\n  273\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;102\u0026quot;\u0026gt;\n  604\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;121\u0026quot;\u0026gt;\n  45.2%\n\u0026lt;/td\u0026gt;\n\u003c/code\u003e\u003c/pre\u003e\n  \u003c/tr\u003e\n  \u003ctr\u003e\n    \u003ctd valign=\"top\" width=\"283\"\u003e\n      \u003ca href=\"http://blog.gao.gov/2014/03/28/gaos-defense-capabilities-and-management-team/\" target=\"_blank\"\u003eGAO’s Defense Capabilities and Management Team\u003c/a\u003e\n    \u003c/td\u003e\n\u003cpre\u003e\u003ccode\u003e\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;132\u0026quot;\u0026gt;\n  123\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;102\u0026quot;\u0026gt;\n  368\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;121\u0026quot;\u0026gt;\n  33.4%\n\u0026lt;/td\u0026gt;\n\u003c/code\u003e\u003c/pre\u003e\n  \u003c/tr\u003e\n  \u003ctr\u003e\n    \u003ctd valign=\"top\" width=\"283\"\u003e\n      \u003ca href=\"http://blog.gao.gov/2014/04/04/government-accountability-office-whats-in-a-name/\" target=\"_blank\"\u003eGovernment Accountability Office: What’s in a Name?\u003c/a\u003e\n    \u003c/td\u003e\n\u003cpre\u003e\u003ccode\u003e\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;132\u0026quot;\u0026gt;\n  114\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;102\u0026quot;\u0026gt;\n  294\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;121\u0026quot;\u0026gt;\n  38.8%\n\u0026lt;/td\u0026gt;\n\u003c/code\u003e\u003c/pre\u003e\n  \u003c/tr\u003e\n  \u003ctr\u003e\n    \u003ctd valign=\"top\" width=\"283\"\u003e\n      \u003ca href=\"http://blog.gao.gov/2014/01/30/gaos-international-affairs-and-trade-mission-team/\" target=\"_blank\"\u003eGAO’s International Affairs and Trade Mission Team\u003c/a\u003e\n    \u003c/td\u003e\n\u003cpre\u003e\u003ccode\u003e\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;132\u0026quot;\u0026gt;\n  93\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;102\u0026quot;\u0026gt;\n  334\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;121\u0026quot;\u0026gt;\n  27.8%\n\u0026lt;/td\u0026gt;\n\u003c/code\u003e\u003c/pre\u003e\n  \u003c/tr\u003e\n  \u003ctr\u003e\n    \u003ctd valign=\"top\" width=\"283\"\u003e\n      \u003ca href=\"http://blog.gao.gov/2014/01/23/an-introduction-to-gaos-high-risk-list/\" target=\"_blank\"\u003eAn Introduction to GAO’s High Risk List\u003c/a\u003e\n    \u003c/td\u003e\n\u003cpre\u003e\u003ccode\u003e\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;132\u0026quot;\u0026gt;\n  45\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;102\u0026quot;\u0026gt;\n  297\n\u0026lt;/td\u0026gt;\n\n\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;121\u0026quot;\u0026gt;\n  15.2%\n\u0026lt;/td\u0026gt;\n\u003c/code\u003e\u003c/pre\u003e\n  \u003c/tr\u003e\n\u003c/table\u003e\n\u003cp\u003eMany reads have shared blog posts on Twitter, Facebook, and LinkedIn. Twitter was the most popular choice for sharing.\u003c/p\u003e\n\u003ctable border=\"1\" cellspacing=\"0\" cellpadding=\"0\"\u003e\n  \u003ctr\u003e\n    \u003ctd valign=\"top\" width=\"283\"\u003e\n      \u003cb\u003eSocial media platform\u003c/b\u003e\n    \u003c/td\u003e\n\u003cpre\u003e\u003ccode\u003e\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;132\u0026quot;\u0026gt;\n  \u0026lt;b\u0026gt;Total blog post shares\u0026lt;/b\u0026gt;\n\u0026lt;/td\u0026gt;\n\u003c/code\u003e\u003c/pre\u003e\n  \u003c/tr\u003e\n  \u003ctr\u003e\n    \u003ctd valign=\"top\" width=\"283\"\u003e\n      Twitter\n    \u003c/td\u003e\n\u003cpre\u003e\u003ccode\u003e\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;132\u0026quot;\u0026gt;\n  799\n\u0026lt;/td\u0026gt;\n\u003c/code\u003e\u003c/pre\u003e\n  \u003c/tr\u003e\n  \u003ctr\u003e\n    \u003ctd valign=\"top\" width=\"283\"\u003e\n      Facebook\n    \u003c/td\u003e\n\u003cpre\u003e\u003ccode\u003e\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;132\u0026quot;\u0026gt;\n  612\n\u0026lt;/td\u0026gt;\n\u003c/code\u003e\u003c/pre\u003e\n  \u003c/tr\u003e\n  \u003ctr\u003e\n    \u003ctd valign=\"top\" width=\"283\"\u003e\n      LinkedIn\n    \u003c/td\u003e\n\u003cpre\u003e\u003ccode\u003e\u0026lt;td valign=\u0026quot;top\u0026quot; width=\u0026quot;132\u0026quot;\u0026gt;\n  423\n\u0026lt;/td\u0026gt;\n\u003c/code\u003e\u003c/pre\u003e\n  \u003c/tr\u003e\n\u003c/table\u003e\n\u003cp\u003eWe’ll be keeping a close eye on this trend. We hope you take a moment to check out the WatchBlog!\u003c/p\u003e\n"}
  ]
}