{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Customize Your Own Amazing Social Media Report Infographic |Digital.gov",
    "description": "Customize Your Own Amazing Social Media Report Infographic",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/14/customize-your-own-amazing-social-media-report-infographic/index.json","item" : [
    {"title" :"Customize Your Own Amazing Social Media Report Infographic","summary" : "Social Media Community of Practice developed a set of baseline social media metrics to help you assess whether your efforts are achieving the results you want. How do","date" : "2014-03-14T12:00:32-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sarah-kaczmarek" : "Sarah Kaczmarek"},"topics" : {
        
            "analytics" : "Analytics",
            "data-visualization" : "Data visualization",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-03-14-customize-your-own-amazing-social-media-report-infographic.md",
      
      "filepath" :"news/2014/03/2014-03-14-customize-your-own-amazing-social-media-report-infographic.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/03/2014-03-14-customize-your-own-amazing-social-media-report-infographic.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/03/2014-03-14-customize-your-own-amazing-social-media-report-infographic.md","slug" : "customize-your-own-amazing-social-media-report-infographic","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/14/customize-your-own-amazing-social-media-report-infographic/","content" :"\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/GAO-Social-Media-Rocket-quote_250x189.png\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/GAO-Social-Media-Rocket-quote_250x189.png\"\n    alt=\"image of rocketship with text: Our social media communications have grown quickly, both in reach and the number and type of platforms we use\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003eSocial Media Community of Practice developed a set of \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/04/19/social-media-metrics-for-federal-agencies/\"\u003ebaseline social media metrics\u003c/a\u003e to help you assess whether your efforts are achieving the results you want. How do you take the next step and present your data in a way that tells a comprehensive story and grabs your stakeholders’ attention?\u003c/p\u003e\n\u003cp\u003eSarah Kaczmarek, from GAO, developed an \u003ca href=\"http://www.slideshare.net/DigitalGov/gao-social-media-infographic\" title=\"GAO Social Media Infographic\"\u003einfographic template\u003c/a\u003e to help you bring together your data in one amazing report. You can also use the template to help you present answers to seven key questions about your social media channels:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eBreadth\u003c/strong\u003e: How many people are connecting with our agency on our social media channels?\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eDirect Engagement\u003c/strong\u003e: What content did people interact with on social media?\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eDepth\u003c/strong\u003e: Did people click through to our website?\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eLoyalty\u003c/strong\u003e: Which social networking sites sent the most repeat visitors to our website?\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eCustomer Experience\u003c/strong\u003e: What are people saying about us on social media?\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eCampaigns\u003c/strong\u003e: How did our coordinated social projects perform?\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eStrategic Outcomes\u003c/strong\u003e: How did our social media communication affect our organization?\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eYou can even customize the template to the social media channels your agency uses!\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/05/600-x-223-GAO-social-media-channels-infographic.jpg\"\n    alt=\"image of various social media channels in infographic\"/\u003e\u003c/div\u003e\n\n\n"}
  ]
}